Marketing Chapter 5

Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a​ company's products

Buzz Marketing

Which of the following is a personal factor that influences a​ consumer's buying​ behavior

Occupation

Which of the following needs in​ Maslow's hierarchy is generally satisfied​ first

Physiological

Items such as technical​ specifications, quantity, delivery​ time, return policies and warranties are included in the

order routine specification

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the​ fans' viewpoint, the housewives reality show is​ a

reference group

refers to the degree to which innovation appears superior to existing products

relative advantage

refers to the practice of including ethnic themes and​ cross-cultural practices within a​ company's mainstream

total marketing strategy

One problem with​ business-to-business e-procurement is that it

can erode​ long-standing customer-supplier relationships

Which of the five characteristics identified in the text has an inverse relationship with an​ innovation's rate of​ adoption? As this characteristic​ increases, the rate of adoption is slower

complexity

When marketers want to promote their products and services through​ word-of-mouth marketing​ programs, they typically begin by​

generating​ person-to-person brand conversations

What is the nature of demand in business​ markets

Demand in business is derived demand

In which type of buying situation will a buyer usually go through all the stages of the business buying​ process

new task buying situation

is NOT a characteristic important in influencing an​ innovation's rate of adoption

Motivation

Which of the following is a social factor that influences consumer buying​ behavior

Roles and Status

What determines if a buyer is satisfied or dissatisfied with a​ purchase

The relationship between the​ consumer's expectations and the​ product's perceived performance

All the people involved in the buying decision in an organization are collectively known as

buying center

According to the model of buyer​ behavior, what is in a​ buyer's black​ box

The​ buyer's characteristics and the​ buyer's decision process

is the first stage in the new product adoption process

awareness

​Age, personality, buying​ style, and job position are​ ________ factors that can influence the business buying decision process

individual

This adopter group is skeptical and only adopts new products after a majority of people has tried it

late mainstream

What is the first step of the buyer decision​ process

need recognition

Which of the following statements regarding the business market is​ correct

many sets of business purchases are made for one set of customer purchases