Marketing chapter 6 quiz
At what step in the consumer decision-making process is a marketer likely to utilize search marketing techniques such as search engine optimization (SEO), sponsored search ads, and shopbots to help consumers find and learn more about their products?
Informations search
Which of the following describes a business-to-business, or organizational, market?
Purchases involving competitive bidding, price negotiations, and complex financial arrangements
Which of the following business-to-business terms refers to the routine purchase of items that a B2B customer regularly needs?
Straight rebuy
Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires?
consumer behavior
Which of the following refers to the values, beliefs, customs, and tastes a group of people values?
culture
In which step in the consumer-decision making process will a consumer narrow down choices deciding on feasibility, and comparing the pros and cons of each remaining option?
evaluation of alternatives
Which of the following terms refers to the extent to which a person's sensory receptors are capable of registering a stimulus?
exposure
Which of the following refers to a combination of hardware and software that ensures that only authorized individuals gain entry into a computer system?
firewall
Your local city council or your county commissioners are examples of a(n) _____ market.
government
Which of the following refers to demand in which changes in price have little or no effect on the amount demanded?
inelastic demand
When people learn that their actions result in rewards or punishments, the type of behavioral learning that occurs is _____ conditioning.
operant
Which of the following refers to a person who influences others' attitudes or behaviors because they believe that he possesses expertise about the product?
opinion leader
Which of the following terms refers to the process by which people select, organize, and interpret information from the outside world?
perception
If a consumer is experiencing cognitive dissonance regarding his or her purchase, the consumer is on what step of the consumer decision-making process?
post purchase evaluation
f a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the consumer decision-making process is the consumer in?
problem recognition
What step of the consumer decision-making process is a consumer likely to be in if heuristics such as brand loyalty and country-of-origin are factoring into the decision?
product choice
Which of the following terms refers to creating a written description of the quality, size, weight, color, features, quantity, training, warranty, service terms, and delivery requirements for the purchase?
product specifications
Which of the following terms is an actual or imaginary individual or group that has a significant effect on an individual's evaluations, aspirations, or behavior?
reference group
Which of the following refers to a group that purchases finished goods for the purpose of selling those finished goods for a profit, renting, or leasing to consumers and other businesses?
resellers
If an advertiser places a TV commercial using a lonely, lost puppy to sell its products, then that advertiser is said to be utilizing _____.
sadvertising
Which of the following refers to the marketing techniques that link distinct experiences such as a unique fragrance with a product or service?
sensory marketing
A Rolex watch, a Lexus car, and even the latest Apple iPhone are all examples of a _____ symbol.
status
If an advertiser uses hidden messages in its product commercial, or hides messages in the product itself (such as baking words into the tops of crackers), the advertiser is using _____ advertising.
subliminal
Which of the following roles in the buying center is the member of the buying center who actually needs the product?
user
In the buying center, which role has responsibility to execute the purchase?
buyer
