Marketing Chapter 7

An internal energizing force that directs a person's activities toward satisfying needs or achieving goals is best described as _______________. a. perception. b. learning. c. attitudes. d. a motive. e. self-concept.

a motive.

Companies often use celebrities popular with their target market to promote their products. In this case, the celebrities represent a(n) ______________. a. dissociative reference group. b. aspirational reference group. c. subculture. d. membership reference group. e. social class.

aspirational reference group

Which of the following consists of three major components: cognitive, affective, and behavioral? a. learning b. lifestyles c. attitude d. personality e. motive

attitude

Behavior that violates generally accepted norms of a particular society is best described as _____________. a. consumer buying behavior. b. cognitive dissonance. c. routinized response behavior. d. consumer misbehavior. e. consumer fraud.

consumer misbehavior.

Copying computer software videogames, movies, or music without paying the producer for them is an example of __________________. a. routinized response behavior. b. psychological influences. c. social influences. d. consumer misbehavior. e. situational influences

consumer misbehavior.

During the final stage of the consumer buying decision process, a person might experience cognitive dissonance, which is _______________. a. additional information sought from outside sources. b. a group of brands that a buyer views as possible alternatives. c. objective characteristics (such as the size, speed, capacity) and subjective characteristics (such as style and color) that are important to him or her. d. when a buyer becomes aware of a difference between a desired state and an actual condition. e. doubts in the buyer's mind about whether purchasing the product was the right decision.

doubts in the buyer's mind about whether purchasing the product was the right decision.

In which of the following stages of the consumer buying decision process does a person use evaluative criteria to assess a consideration set? a. evaluation of alternatives b. post purchase evaluation c. information search d. purchase e. problem recognition

evaluation of alternatives

High-involvement, unfamiliar, and expensive products such as cars are most likely to involve _______________. a. endearing involvement. b. routinized response behavior. c. limited decision making. d. impulse buying. e. extended decision making.

extended decision making.

When buyers purchase products occasionally or from unfamiliar brands within a product category, they are most likely to use ______________. a. impulse buying. b. limited decision making. c. routinized response behavior. d. extended decision making. e. enduring involvement.

limited decision making.

When you are using the Internet to research a school project, and you ignore the banner ads on websites even though you see them flashing on the page, you are probably engaging in the process of _____________. a. selective retention. b. selective distortion. c. learning. d. selective exposure. e. self-concept.

selective exposure.

When retailers go to great lengths to create physical settings that appeal to their target market and are conducive to making purchase decisions, they are attempting to shape which of the following influences on consumer buying behavior? a. social. b. situational c. psychological. d. enduring. e. cultural.

situational

John's lawnmower stopped working midway through mowing his front yard. His interest in researching replacement lawnmower brands is most likely to be _______________. a. extended decision making. b. routinized response behavior. c. situational involvement. d. enduring involvement. e. low involvement.

situational involvement.

Which of the following is an open aggregate of people with similar social rank? a. subculture b. social class c. opinion leader d. reference group e. culture

social class

Which of the following influences on the consumer buying decision process result from time, circumstances, and location? a. situational b. psychological c. cultural d. subcultural e. social

situational

The process through which a person acquires the knowledge and skills to function as a consumer is best related to which of the following social influences on the buying decision process? a. reference groups b. family influence c. social class d. culture e. roles

family influence

You are thinking about buying a tablet computer to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process? a. external information search b. consideration set c. internal information search d. evaluative criteria e. cognitive dissonance

internal information search