Marketing Chapters 3-4 Quiz

All of these federal laws are designed to protect consumers except

Digital Millennium copyright act

All of these are economic indicators except

barriers to entry

ethical exchanges between sellers and buyers should result in

both parties to the exchange being better off after a transaction

________ are a marketer's product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

consumer touchpoints

Which statement regarding environmental scanning is the most accurate?

environmental scanning identifies and interprets potential trends.

for the purchase of a bus ticket, a consumer may use ____ like time of day, percentage of on-time departure, brand and price to choose between offerings.

evaluative criteria

selective ____ occurs when people pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent with them.

exposure

if an employee of McDonald's attempted to share its marketing plan with an employee of Burger King for a modest price, what should the Burger King employee do?

immediately contact McDonalds to advice it of the plot to sell the marketing plan.

Generally the U.S. population is becoming

larger, older, and more diverse

which of these is a psychological influence on the consumer behavior decision process?

personality

the mattress company delivered her new bed on Thursday and Julie slept on it all weekend. Although she generally liked the manufacturer, she didnt think it was very comfortable. At which stage of the purchase decision process is Julie?

postpurchase behavior

The VALS system is a(n) _____ measure of consumer behavior

psychographic

Samantha used Consumer Reports website to research an economical choice for a new refrigerator and range for her home, and she trusted the information because the website was not affiliated with the sellers of these products. This is an example of which type of information source in the purchase decision process.

public source

Mahatma totaled his car when someone ran a red light. He had hoped it could be repaired, but it was too damaged. Mahatma knew he'd need to get a new car; he had just begun the

purchase decision process

in business, the four basic forms of competition are

pure competition, monopolistic competition, oligopoly and pure monopoly

profit responsibility, societal responsibility and stakeholder responsibility are three concepts of

social responsibility

As a situational influence, antecedent states include

the consumer's debit card balance

the Internet of Things (IoT) refers to

the network of products with connectivity-enabled electronics

the ____ provides for registration of trademarks, such as the Nike swoosh.

Lanham act

all these statements are true except which?

Colleges of business have yet to establish sustainability course electives or environmental clubs