Marketing Chapters 9 & 10

Hobby Lobby encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer to articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears a.) more authentic than company-gererated content b.) more interesting than company-generated content c.) more approving than company-generated content d.) more current than company-generated content e.) more flattering than company-generated content

A

When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ______ forces in its environmental analysis. a.) economic b.) cultural c.) ethical d.) technological e.) legal

A

Which of the following agreements provides a forum for tariff negotiations, reducing trade restrictions, resolution of international trade problems, and ground rules for international trade? a.) The world trade organization b.) the north American free trade agreement c.) the latin American free trade agreement d.) the European union free trade agreement e.) the general agreement on tariffs and trade

A

The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic measure of market potential would be Germany's a.) gross domestic product b.) gross domestic product per capita c.) gross national product d.) balance of trade e.) unemployment rate

B

Verizon encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's a.) target market b.) credibility c.) market share d.) reach e.) image

B

According to Pride and Ferrel, ______ are small technology-based firms operating in international markets almost immediately after their establishment are realizing as much as 70 percent of their sales outside the domestic home market. a.) natural globals b.) multinational corporations c.) born globals d.) born multinationals e.) multinational enterprises

C

Assume that in Italy currently limits the number of Coach bags that can be imported during a one-year period, since Coach bags are made in New York. This is an example of a(n) a.) exchange control limit b.) embargo c.) quota d.) import tariff e.) supply limit

C

One trend that has caused consumer-generated information to gain importance is a.) the recession b.) the globalization of companies c.) the increase in store brands d.) the increase of consumers using digital media to publicize their own product reviews e.) the increase in consumer buying power

D

the forces that affect foreign markets may differ dramatically from those affecting domestic markets. This market a careful ________ a critical part of a successful international marketing strategy a.) political analysis b.) regulatory analysis c.) social audit d.) environmental analysis e.) marketing analysis

D

________ uses the Internet, mobile, and interactive channels to develop communication and exchanges with customers.While electronic media the function using digital codes are called ________. a.) digital marketing; digital media b.) digital media; digital marketing c.) electronic marketing; electronic media d.) digital electronics; e-marketing e.) E-marketing; digital electronics

E