Marketing Cloud Email Specialist Certification

A marketer sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time? 1. A User initiated Email. 2. A recurring Send Schedule via Guided Send. 3. A Simple Send Email 4. A transactional send classification.

1. A User initiated Email.

Which send configurations/types require an "approved" status prior to the email being permitted to be sent? (Choose 3) 1. A/B Tests 2. Test Sends 3. Test Previews 4. Triggered Sends 5. Scheduled Sends

1. A/B Tests 4. Triggered Sends 5. Scheduled Sends Test sends do not require approvals as they are not being sent to actual subscribers, nor does send previews as the email is not being sent to anyone for that matter. Answers A, D and E are the only configuration where emails are being sent to live/active subscribers.

A marketer is attempting to write an eye-catching subject line for an upcoming email send. What are two things the marketer can do to increase the effectiveness of the subject line? (Choose 2) 1. A/B test the effectiveness of different subjects. 2. Include information relevant to the message in the subject line. 3. Include "RE:", "FWD:", "etc." to get reader's attention. 4. Keep the subject text between 50 to 100 characters long.

1. A/B test the effectiveness of different subjects. 2. Include information relevant to the message in the subject line. It is important to A/B test content areas when you can, particularly subject lines as this determines whether your email is opened or not since it is the first thing your customers see. Alongside this, it is CAN-SPAM compliant that your subject line aligns with the content within your email, therefore, it is imperative that you include information relevant to the message in the subject line. Also, as a measure of best practice, It is important not to include phrases such as "RE" and "FWD" in your subject lines for mass emails as this is a known spam trigger.

A marketing team would like to leverage Smart Capture to acquire new subscribers. The marketing team would also like to send a follow-up welcome email. What action should the marketer take when configuring the smart capture form and how would they send the follow-up email? (Choose 2 answers) 1. Add to Data Extension 2. Add a new subscriber to a list. 3. Send the email via Triggered Send. 4. Refresh the data filter.

1. Add to Data Extension 3. Send the email via Triggered Send. It is important to specify where the data acquired from a smart capture form will be stored, otherwise, the smart capture form will be useless when attempting to configure any activities/emails off that send, such as a triggered email to send a follow-up welcome email.

Which tool is imperative when attempting to code responsive email designs? 1. CSS3 @media Queries 2. HTML Paste 3. Span Tags 4. Anchor Tags

1. CSS3 @media Queries The @media rule is used in media queries to apply different styles for different media types/devices. Media queries can be used to check many things, such as: width and height of the viewport.

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder. How should these saved items be found in Content Builder? 1. Create folders and move content. 2. Rename content to be alphabetical. 3. Add tags to each piece of content. 4. Filter based on content type.

1. Create folders and move content.

A company needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. They will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the segment? 1. Data Filter. 2. Filter Activity. 3. SQL Query Activity. 4. Filtered Group.

1. Data Filter. 3. SQL Query Activity

A company wants to display different content areas based on the subscriber data. Which two features can accomplish this? Choose 2 answers 1. Dynamic Content 2. AMPScript 3. Personalization String 4. Profile Mapping

1. Dynamic Content 2. AMPScript

An amateur marketer is tasked with creating an email for an emerging campaign. Which two methods can the marketer utilize best to create the emails? (Choose 2) 1. Email Templates 2. Text Blocks 3. HTML Paste 4. Image Blocks

1. Email Templates 3. HTML Paste Although text blocks and image blocks seem like the correct answer, these answers fall under content builder, which in turn, falls under email templates - meaning, email templates would be a better answer since it incorporates the both of them. HTML paste is of course, the second way to create emails.

A marketing manager would like to ensure that all emails configured by marketers follow the company's branding and logo guidelines, as well as having consistency in structure and text allocation. How would the marketing manager accomplish this task? 1. Email templates 2. Content blocks 3. HTML paste 4. Locked email-design.

1. Email templates Email templates is a sure-fire-way to create consistency within email design. Templates can also include colours and logos aligned and allocated anywhere in the email and saved for future use so that any marketer can simply add their own content in. Content blocks may seem like the correct answer, however, it is an incomplete/partial answer.

What are two characteristics of templates which could assist email configuration/building when individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers) 1. Emails can be formatted for desktop and mobile without extra coding. 2. HTML developers are needed to build templates but not emails. 3. One template can only be used for one email, maintaining brand standards. 4. Templates provide the ability to create email messages using content blocks.

1. Emails can be formatted for desktop and mobile without extra coding. 4. Templates provide the ability to create email messages using content blocks. Emails can most definitely be formatted for desktop and mobile without extra coding through responsive design and mobile optimized templates. Templates can also be configured without any coding through the use of drag and drop content blocks for images, text and free flow.

A company has a list of Platinum members containing 50,000 subscribers and Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice? 1. Exclusioin List 2. Exclude Script. 3. Domain Exclusion List. 4. Suppression List.

1. Exclusion List. Exclusion is not related to active/bounce. It's the list used to exclude the members to receive email.

Which feature can be included in a content box? (Choose 3) 1. Facebook Like 2. Social Forward 3. Content Detective 4. Forward to a Friend. 5. Microsites

1. Facebook Like 2. Social Forward 4. Forward to a Friend.

A company plans to launch an email campaign. They have two data extensions. The Mountain Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. They will be using AMPScript to reference data in a second, non-sendable data extension named Loyalty Members. Which field on the he Mountain Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension? 1. Loyalty Member ID 2. Eamil Address 3. Full Name 4. Loyalty Member Status

1. Loyalty Member ID

A marketing team needs to ensure that "Valued Customer" appears in place of their %%First Name%% personalisation string incase no data exists for that subscriber within the data extension. How can the marketer accomplish this task? 1. Make "Valued Customer" the Default Value for the First_Name field. 2. Fill in the source data with "Valued Customer" for each blank "First_Name field" 3. Mark First_Name as Primary Key. 4. Ensure the Nullable box is not checked for the First_Name field.

1. Make "Valued Customer" the Default Value for the First_Name field. It is email marketing best practice within Salesforce Marketing Cloud to use default values incase an attribute is missing data. Of course, this would not make sense for data such as birthdays and addresses, but specifically, would be ideal for First names, Last names and Aliases.

A marketing team needs to ensure that "Valued Customer" appears in place of their %%First Name%% personalisation string incase no data exists for that subscriber within the data extension. How can the marketer accomplish this task? 1. Make "Valued Customer" the Default Value for the First_Name field. 2. Fill in the source data with "Valued customer" for each blank First_Name field. 3. Mark First_Name as the Primary Key. 4. Ensure the Nullable box is not checked for the First_Name field.

1. Make "Valued Customer" the Default Value for the First_Name field. It is email marketing best practice within Salesforce Marketing Cloud to use default values incase an attribute is missing data. Of course, this would not make sense for data such as birthdays and addresses, but specifically, would be ideal for First names, Last names and Aliases.

A marketer is attempting to design an email which is best suited for mobile devices. Which three methods should the marketer employ to accomplish this task? (Choose 3) 1. Place the most important content at the top of the email. 2. Cut down on content. 3. Keep content simple and direct. 4. Utilize a two-column design. 5. Utilize a single column design.

1. Place the most important content at the top of the email. 3. Keep content simple and direct. 5. Utilize a single column design. Since mobile devices have small screens, it is important to keep content simple and direct granted that it's not easy to read large blocks of text on a small device, however, cutting down important content is not the solution. Instead, utilise a single column design which will enable the text size to be larger. Alongside this, it is also best practice to place the most important content at the top of the email so this is read first by your customers.

A marketer is attempting to design an email which is best suited for mobile devices. Which three methods should the marketer employ to accomplish this task? (Choose 3) 1. Place the most important content at the top of the email. 2. Cut down on content. 3. Keep content simple and direct. 4. Utilize the two-column design. 5. Utilize a single column design.

1. Place the most important content at the top of the email. 3. Keep content simple and direct. 5. Utilize a single column design. Since mobile devices have small screens, it is important to keep content simple and direct granted that it's not easy to read large blocks of text on a small device, however, cutting down important content is not the solution. Instead, utilize a single column design which will enable the text size to be larger. Alongside this, it is also best practice to place the most important content at the top of the email so this is read first by your customers.

What tool is recommended to render personalization strings, AMPscript and dynamic content in an email before sending it to a subscriber? 1. Preview and Test 2. Send Flow 3. List Detective 4. Test Send

1. Preview and Test List Detective is to check against predetermined rules. Send Flow is only a process. Test Send is not relevant

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year. Which activity should be used to achieve the backup automatically? 1. SQL Query 2. Filter 3. Data Extract 4. Import File

1. SQL Query

A marketer needs to share report results with a manager. When using Reports in the Marketing Cloud user interface, which options can be deliver the report to the manager? Choose 3 answers 1. Save the report as a Snapshot 2. Text a link to the report 3. Save the report to an FTP folder 4. Email the report 5. Notify the manager with a pop-up

1. Save the report as a Snapshot 3. Save the report to an FTP folder 4. Email the report

A marketing manager has requested an attribute named Gender be added to a subscriber list for promotional segmentation. Which two steps are most important for the marketer to take in the configuration of the attribute? (Choose 2) 1. Select the data type as Text 2. Use binary numbers to identify genders. 3. Create restricted values. 4. Select the attribute as required

1. Select the data type as Text 3. Create restricted values. Of course, the terms 'male' and 'female' are texts, therefore, the data type must be of the text type. Alongside this, it is important to create restricted values via a picklist for ease and to to avoid typos that may exclude subscribers when filtered for a specific gender. Some of you might think that "Select the attribute as required" a step that should be taken, and it is, however - the question specifies which is the "most" important step to take. Selecting the correct data type and creating restricting values far outweighs marking it as required as data cleansing is costly and those that did not answer the question can have a configured genderless email sent to them.

Which three features belong to Automation Studio? (Choose 3 answers) 1. Send Email 2. Wait Activity 3. Transfer File Activity 4. A/B Test Send Activity 5. Triggered Send

1. Send Email 2. Wait Activity 3. Transfer File Activity A triggered send is a send activity within email studio, whilst an A/B test send does not require automation studio as the process is already quite automated (choose test segments then have the system automatically send the winning version). You can, however, send emails via automation studio, employ wait activities within an automation workflow to allow for customer engagement with the sent email, and lastly, employ transfer filer activities in order to export a file from your FTP's safehouse to your desktop.

A company wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should the company employ when sending email? Choose 2 answers 1. Set cadence expectations up front with subscribers. 2. Send multiple emails a day to keep the brand top of mind. 3. Use subscriber data to dynamically populate email content. 4. Send generic content to appeal to all audiences.

1. Set cadence expectations up front with subscribers. 3. Use subscriber data to dynamically populate email content.

An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which two steps should be the marketer take when creating the data extension? Choose 2 answers 1. Set the column with Subscriber Key as Primary Key 2. Set the Email address column as Primary Key 3. In properties, check the "Is Sendable" option 4. Relate the Email Address to Subscriber Key

1. Set the column with Subscriber Key as Primary Key 3. In properties, check the "Is Sendable" option

A company wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales. What feature should the company use to manage its opt-out strategy? 1. Shared Publication Lists. 2. Shared Emails. 3. Shared Portfolio Items. 4. Shared Data Extensions.

1. Shared Publication Lists.

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?Choose 2 answers 1. Subscriber can choose to resubscrlbe to the list used for the send. 2. Subscriber can choose to be unsubscribed from all NTO publications. 3. Subscriber can choose which publications to unsubscribe from. 4. Subscriber can choose to be removed from the data extension.

1. Subscriber can choose to resubscrlbe to the list used for the send. 3. Subscriber can choose which publications to unsubscribe from.

A marketer has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers 1. Tell customers why they want to receive company emails. 2. Set expectations on send frequency and schedule. 3. Automaticlaly opt-in all new customers. 4. Ask for detailed demographic information. 5. Use explicit opt-in for any new web sign-ups.

1. Tell customers why they want to receive company emails. 2. Set expectations on send frequency and schedule. 5. Use explicit opt-in for any new web sign-ups. To acquire new subscribers, getting their detailed demographic information (D) is NOT a must whereas it is mandatory to get opt-ins (E). And you cannot automatically opt-in all new customers, so C is out of the equation.

A company is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers 1. The ability to update or create Salesforce CRM objects or records. 2. The ability to extract data from an Audience data extension for analysis. 3. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests. 4. The ability to set goals and have the system listen to see if users met the goal. 5. The ability to set criteria to segment contacts based on behavior using SQL.

1. The ability to update or create Salesforce CRM objects or records. 3. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests. 4. The ability to set goals and have the system listen to see if users met the goal. Journey Builder does NOT have an extract activity and NO ability to use SQL to create segment.

When using a mobile-optimized template, what causes the mobile layout to display? 1. The screen size of the device that is used to view the email. 2. The specific device that is used to view the email. 3. The email client detection tracking pixel. 4. A subscriber attribute that dictates a mobile layout preference.

1. The screen size of the device that is used to view the email.

The marketing team at a company is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so the company is not sending a "batch and blast" newsletter. The second step is to personalize content based on the data that has been collected from subscribers. What are two ways the company can continue to improve the relevance of its newsletter? 1. Use a substitution string to populate a subscriber's name in the subject line. 2. Change the colour of the email background to match their subscriber's preferred colour of choice. 3. Create content tailored to subscribers' interests and use dynamic rules to populate relevant choice. 4. Use a substitution string to populate a photo of the subscriber in the header of the email.

1. Use a substitution string to populate a subscriber's name in the subject line. 3. Create content tailored to subscribers' interests and use dynamic rules to populate relevant choice.

Customer want to send email from sales cloud on behalf of the record owner in which two ways should consultant meet the requirements? 1. Use send from record owner. 2. Use organization wide email address. 3. Use custom send classification.

1. Use send from record owner. 3. Use custom send classification.

Which tool should a marketing team be leveraging when attempting to capture website visitors information and providing them with the option to make updates to their profiles and publication preferences? 1. Web Collect 2. Send Log 3. Subscriber Group 4. Data Filter

1. Web Collect Smart Capture forms are utilized to capture information and store it in a DE or list, whilst web collect is used when information is subject to change, i.e. preferences, attributes, etc.

Which tool should a marketing team be leveraging when attempting to capture website visitors information and providing them with the option to make updates to their profiles and publication preferences? 1. Web collect 2. Send Log 3. Subscriber Group 4. Data Filter

1. Web collect Smart Capture forms are utilized to capture information and store it in a DE or list, whilst web collect is used when information is subject to change, i.e. preferences, attributes, etc.

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. Which is a true statement about the import activity? (Choose 3) 1. The import activity is under the Subscribers in the Email Application. 2. An import activity can be executed manually. 3. The file for an import activity can be on a desktop computer. 4. The file for an import activity must be placed in a folder on a FTP site.

2. An import activity can be executed manually. 3. The file for an import activity can be on a desktop computer. 4. The file for an import activity must be placed in a folder on a FTP site. You can most definitely conduct import activities without automation studio. A file will always be placed in the FTP whereby you can use a file transfer activity to move it elsewhere. An import activity can also be used within automation studio where a file can be imported based on a schedule or when a file is dropped within the FTP.

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. Which is a true statement about the import activity? (Choose 3) 1. the import activity is under Subscribers in the Email Application. 2. An import activity can be executed manually. 3. The file for an import activity can be on a desktop computer. 4. The file for an import activity must be placed in a folder on a FTP site. 5. An import activity can be used in an automation created in Automation Studio.

2. An import activity can be executed manually. 4. The file for an import activity must be placed in a folder on a FTP site. 5. An import activity can be used in an automation created in Automation Studio. You can most definitely conduct import activities without automation studio. A file will always be placed in the FTP whereby you can use a file transfer activity to move it elsewhere. An import activity can also be used within automation studio where a file can be imported based on a schedule or when a file is dropped within the FTP.

A company would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should they take to increase open rates? 1. Send earlier in the day to give subscribers more time to check emails. 2. Include relevant preheader text in every email. 3. Add a clear, brief, and urgent call-to-action. 4. Use images, not text, to improve email look and branding.

2. Include relevant preheader text in every email.

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. what are two effective methods to acquire new subscribers? Choose two answers. 1. Require customers to provide thier email address when calling customer service. 2. Ask for an email address when a customer makes a purchase in-store. 3. Create an in-store SMS campaign that offers a discount for opting in. 4. Have customers opt in to email before they can shop online.

2. Ask for an email address when a customer makes a purchase in-store. 3. Create an in-store SMS campaign that offers a discount for opting in.

A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has requested that the marketer places all the old un-wanted data in the same format into another data extension for archival. What is the first step to accomplishing this task? 1. Create a new data extension 2. Create a data extension from existing data extension. 3. Export the data into a csv file. 4. Utilize the Import

2. Create a data extension from existing data extension. Granted that it was requested the data be transferred over into another data extension in the exact same format, the first step would be to create another data extension from the existing data extension which will save a lot of time when configuring the attributes.

A company has a small catalog of items featured in company emails. The marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in the Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on the company's FTP. A proof email is then sent to business stakeholders for final approval.Using automation studio, how can they ensure that the catalog stays up-to-date? 1. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected. 2. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP. 3. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day. 4. Create an API-driven process to put the data directly into the data extension when any data is changed.

2. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

A retail brand is running a campaign for new customers that open a loyalty account. The first email is sent straight after the account is set up. The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet. Data kept in two separate data extensions. The brand's marketing team want to send campaign from the data extension. How can this be achieved? 1. Create a filter and a data extension key, an interaction and a user-initiated send. 2. Create a measure and a data filter, a filter activity then use a triggered send. 3. Create a filter and a data extension key, an interaction and a triggered send. 4. Create a measure and a data filter, a filter activity then use a guided send.

2. Create a measure and a data filter, a filter activity then use a triggered send. Guided sends have been replaced by send Flow in Content Builder. A "Guided Send" guides a user through the needed steps to send an email in marketing cloud

A company wants to display different content areas based on the subscriber data. Which two features can accomplish this? Choose 2 answers 1. Personalization Strings 2. Dynamic Content 3. Profile Mapping. 4. AMPScript

2. Dynamic Content. 4. AMPScript.

A Marketing Manager has requested from their email marketing specialist to implement some techniques on their subject line to increase open rates. Which two best practices should the email marketing specialist use to make the subject line more effective? (Choose 2 answers) 1. Always offer a promotion in the subject line. 2. Ensure the information in the subject line aligns with the information in the body. 3. A/B test the effectiveness of different subjects. 4. Ensure the subject line utilizes a personilisation string that pulls the customer's name so that the email is more personalized.

2. Ensure the information in the subject line aligns with the information in the body. 3. A/B test the effectiveness of different subjects. According to CAN-SPAM, it is best practice for the subject line to be relevant to the info within the email as deceitfully getting a customer to click on an email is unethical. It is important to A/B test the effectiveness of different subject lines to maximise customer enticement and to determine which subject line draws out the readers attention more effectively for the best open rates.

A Marketer is using list-based sending and wants to segment subscribers who have the value of EMEA Region attribute. What tool will provide the audience? 1. Audience builder. 2. Filters. 3. Guided Send. 4. SQL Query Activity

2. Filters

Which send configuration within email studio can leverage sender profiles? (Choose 3 answers) 1. Test Sends 2. Guided Sends 3. Triggered Sends 4. User-Initiated Sends 5. Simple Automated Sends

2. Guided Sends 3. Triggered Sends 4. User-Initiated Sends Test sends are used to test if dynamic content has populated depending on subscriber preferences, so there is no need for a sender profile. Whilst, simple automated sends do not use send classifications or sender profiles as well.

Which send configuration within email studio can leverage sender profiles? (Choose 3 answers) 1. Test Sends 2. Guided Sends 3. Triggered Sends 4. User-initiated Sends 5. Simple Automated Sends

2. Guided Sends 3. Triggered Sends 4. User-initiated Sends Test sends are used to test if dynamic content has populated depending on subscriber preferences, so there is no need for a sender profile. Whilst, simple automated sends do not use send classifications or sender profiles as well.

A company would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced FTP Account, and the email should be sent to customers when the file transfer has completed.What is the correct sequence of Activities for this File Drop Starting Source? 1. File Transfer Activity > Import File Activity > Send Email 2. Import File Activity > Send Email 3. Import File Activity > File Transfer Activity > Send Email 4. File Transfer Activity > Send Email

2. Import File Activity > Send Email

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose 2 answers) 1. Images showing how the email rendered on different devices. 2. Performance data on the Overview tab. 3. Subscribers who click on specific link. 4. Number of clicks from mobile devices.

2. Performance data on the Overview tab. 3. Subscribers who click on specific link.

A marketer would like to use personalisation strings to create dynamic content in their emails. What three things should the marketer understand in order to most effectively utilize this functionality? (Choose 3) 1. Personalisation strings are case sensitive. 2. Personalisation strings are noted by two sets of double percent symbols. 3. Personalisation strings can appear in the subject line or body of the email. 4. When using the subscriber data, the attribute or field should have a default value. 5. Personalisation strings are limited to profile attributes.

2. Personalisation strings are noted by two sets of double percent symbols. 3. Personalisation strings can appear in the subject line or body of the email. 4. When using the subscriber data, the attribute or field should have a default value. Personalisation strings are in fact encased by two sets of double percent symbols (%). You can use personalisation strings in the subject, header, pre-header or the body of an email. It is best practice to assign a default value to a field which you plan on referencing with personalisation strings, so that, if there is no value/data in the field for a specific customer, the email will not contain empty/blank spaces (e.g. "valued customer" for first name).

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2) 1. Data Extract activity 2. SQL Query activity 3. Filter activity. 4. Segment activity.

2. SQL Query activity 3. Filter activity.

A company is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.Which automation configuration should be used to achieve this? 1. File Drop Starting Source > SQL Query Activity > File Transfer Activity. 2. Schedule Starting Source > Data Extract Activity > File Transfer Activity. 3. Schedule Starting Source > SQL Query Activity > File Transfer Activity. 4. File Drop Starting Source > Data Extract.

2. Schedule Starting Source > Data Extract Activity > File Transfer Activity.

What are three of the most important concepts in optimized email design? (Choose 3) 1. Include and unsubscribe button. 2. Segment the email's target audience. 3. Build email templates with HTML Paste. 4. Included personalization and dynamic content. 5. Ensure the email renders well on mobile apps.

2. Segment the email's target audience. 4. Included personalization and dynamic content. 5. Ensure the email renders well on mobile apps. It is important to build emails with personalisation strings and dynamic content to optimize the suitability of the design of the email, alongside this, the mobile must render well on multiple devices, not just a desktop. Lastly, an email can be well made without HTML paste, however, HTML paste can allow a marketer to provide greater customization and personalisation.

A marketer is importing a batch of new subscribers obtained from a campaign to the same data extension they've been using to collect subscriber info, how can the marketer ensure only new records are added? (Choose 2) 1. Select the update to type Overwrite 2. Select the update type Add Only. 3. Select the update type Add and Update. 4. Ensure that the data extension contains a primary key.

2. Select the update type Add Only. 4. Ensure that the data extension contains a primary key. In order to only add new records, the marketer must select the 'add only' option so no records are overwritten. Alongside this, in order to identify new records, the data extension must contain a primary key as the primary key serves as a way to uniquely identify rows of data, so no duplicates are created during the import process.

A marketer is importing a batch of new subscribers obtained from a campaign to the same data extension they've been using to collect subscriber info, how can the marketer ensure only new records are added? (Choose 2) 1. Select the update type Overwrite. 2. Select the update type Add Only. 3. Select the update type Add and Update. 4. Ensure that the data extension contains a primary key.

2. Select the update type Add Only. 4. Ensure that the data extension contains a primary key. In order to only add new records, the marketer must select the 'add only' option so no records are overwritten. Alongside this, in order to identify new records, the data extension must contain a primary key as the primary key serves as a way to uniquely identify rows of data, so no duplicates are created during the import process.

Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3 answers) 1. Subscriber Key and Primary Key are interchangeable terms. 2. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value. 3. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship 4. Subscriber Key determines what updates types will be available when importing the data. 5. Subscriber Key allows an email address to appear multiple times in a lust or All Subscribers when populated with a value other than email address.

2. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value. 3. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship 5. Subscriber Key allows an email address to appear multiple times in a lust or All Subscribers when populated with a value other than email address. To summarise the three answers, the main purpose for a subscriber key is to uniquely identify subscribers so that: no duplicate data exists within your DEs or lists and so you don't accidentally send the same email to the same subscriber. You can choose whichever attribute you'd like to be the subscriber key (as this is determined by the customer/company utilising marketing cloud), however, it is recommended the email address or a customer ID is used. A primary key is not interchangeable with a subscriber key, as a primary key's purpose is to uniquely identify ROWS of data rather than individual subscribers.

A marketer is preparing an email for sending and completing quality checks. Which existing feature checks against Spam filters to verify words, phrases and patterns that are likely to cause triggers allowing the marketer to make changes to improve deliverability? 1. Spam Check 2. Validate 3. Content Dectective 4. Subscriber Preview

3. Content Detective

Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3 answers) 1. Subscriber Key and Primary Key are interchangeable terms. 2. Subscriber key is a unique identifier for a subscriber, and can be populated with an email address or another unique value. 3. Subscriber Key is mapped to a field in a spendable data extension when defining a send relationship. 4. Subscriber Key determines what update types will be available when importing data. 5. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address.

2. Subscriber key is a unique identifier for a subscriber, and can be populated with an email address or another unique value. 3. Subscriber Key is mapped to a field in a spendable data extension when defining a send relationship. 5. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address. To summarise the three answers, the main purpose for a subscriber key is to uniquely identify subscribers so that: no duplicate data exists within your DEs or lists and so you don't accidentally send the same email to the same subscriber. You can choose whichever attribute you'd like to be the subscriber key (as this is determined by the customer/company utilising marketing cloud), however, it is recommended the email address or a customer ID is used. A primary key is not interchangeable with a subscriber key, as a primary key's purpose is to uniquely identify ROWS of data rather than individual subscribers.

A marketer has just created a sendable data extension and has linked the Customer ID fields as the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be associated with? 1. The subscriber ID in a System Data View Table 2. The Customer_ID field in the Data Extension. 3. The email address Profile Attribute 4. The Email_Address field in the Data Extension.

2. The Customer_ID field in the Data Extension. Because the marketer linked the Customer ID field as the subscriber key, the status will be linked to the customer ID to ensure the email is sent to the correct subscriber, as well as avoiding sending the same email to the same subscriber.

What benefit is there in marking an attribute as hidden from customers? 1. The attribute is not available for CAN-SPAM compliance. 2. The attribute is not available to subscribers on the Profile Centre. 3. The attribute is not available to store data. 4. The attribute is not available to other users in the account.

2. The attribute is not available to subscribers on the Profile Centre. All demographic attributes are CAN-SPAM compliant depending on how you use the data. An attribute can still store data if it is marked as hidden from the customers as you can still upload data into the data extension or list. Marking an attribute as hidden does not hide it from internal MC users. Making all other answers incorrect.

What benefit is there in marking an attribute as hidden from customers? 1. The attribute is not available for CAN-SPAM compliance. 2. The attribute is not available to subscribers on the Profile Centre. 3. the attribute is not available to store data. 4. The attribute is not available to other users in the account.

2. The attribute is not available to subscribers on the Profile Centre. All demographic attributes are CAN-SPAM compliant depending on how you use the data. An attribute can still store data if it is marked as hidden from the customers as you can still upload data into the data extension or list. Marking an attribute as hidden does not hide it from internal MC users. Making all other answers incorrect.

A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three criteria should be met to ensure compliance with CAN-SPAM Act? Choose 3 answers 1. The email body presents any commercial content prior to the transactional content. 2. The subject line is transactional in nature and non-promotional. 3. The email confirms a commercial transaction between the recipient and sender. 4. The email body presents the transactional content prior to any commercial content. 5. The subject line contains a promotion to entice the recipient.

2. The subject line is transactional in nature and non-promotional. 3. The email confirms a commercial transaction between the recipient and sender. 4. The email body presents the transactional content prior to any commercial content.

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks. Which two A/B test options should be used? Choose 2 answers 1. The test administrator chooses which subscribers to place in each audience. 2. The system automatically sends the winning version to the remainder audience. 3. The test administrator selects the desired audience test segment sizes. 4. The test administrator manually selects the version to send to the remainder.

2. The system automatically sends the winning version to the remainder audience. 3. The test administrator selects the desired audience test segment sizes.

A marketing team would like to configure an email send in order for the email to be used in an automated weekly campaign within automation studio, how would they accomplish this task? 1. Test Send 2. User-Initiated 3. Guided Send 4. Send Preview

2. User-initiated A guided send is used for a one off send to a DE or list. Whilst, test sends and send previews are not send configurations that lead to emails being sent to subscribers, but are merely used to test the population of dynamic content.

A marketer would like to send an email to subscribers on a subscriber list who live within 5km of Sydney CBD. Which tool would the marketer use to accomplish this task? 1. Query Activity 2. Data Filter 3. Audience Builder 4. Send Classification

3. Audience Builder Only the audience builder can be used to filter for this complex segmentation. Data filters and queries can filter on a more surface level, i.e. attributes. However, when attempting to filter for complex segmentations such as proximity where system-driven calculations need to be made, audience builder is the most effective tool.

What are three of the most important concepts in optimized email design? (Choose 3) 1. Include an unsubscribe button. 2. Segment the email's target audience. 3. Build email templates with HTML Paste. 4. Included personalisation and dynamic content. 5. Ensure the email renders well on mobile apps.

3. Build email templates with HTML Paste. 4. Included personalisation and dynamic content. 5. Ensure the email renders well on mobile apps. It is important to build emails with personalisation strings and dynamic content to optimize the suitability of the design of the email, alongside this, the mobile must render well on multiple devices, not just a desktop. Lastly, an email can be well made without HTML paste, however, HTML paste can allow a marketer to provide greater customization and personalisation.

A company wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members. How should the company build the email? 1. Create a template and lock content in the template 2. Create multiple versions of the email for loyalty and non-loyalty members. 3. Create a template-based email using dynamic content. 4. Create dynamic content with a SQL Query activity.

3. Create a template-based email using dynamic content.

A marketing team needs to narrow down millions of data extension records based off of eCommerce order details in order to create and target appropriate segments. How can this most effectively be achieved? 1. Data Extract Activity 2. Audience Builder 3. Drag and Drop Segmentation 4. Profile Attributes

3. Drag and Drop Segmentation Audience builder could've been used in this scenario, however, it is much easier to utilize drag and drop segmentation/filters for less complex scenarios such as the above.

A marketer is about to send an email to a list, however, they would like to only send the email to subscribers who live in Sydney - this data is stored in the 'region' attribute. Which tool would the marketer use to accomplish this task? 1. Guided Send 2. Query Activity 3. Drag and Drop Segmentation 4. Audience Builder

3. Drag and Drop Segmentation There is no need for a query activity as there is only one source of data (single data list) and it is derived from a single attribute, therefore, drag and drop segmentation (filters) can be used as opposed to query activities. Audience builder is used for more complex segmentations.

A marketer wants to ensure that a first name and last name are always included when importing new subscribers into their master data extension. How can this task best be accomplished? 1. Assign default values to the First and Last Name 2. Import the Subscriber's data with personalisation strings in place of the first and last name. 3. Ensure the Nullable property is unchecked for the First Name and Last Name columns. 4. Make the First Name and Last name columns Primary Keys.

3. Ensure the Nullable property is unchecked for the First Name and Last Name columns. By ensuring the nullable property is unchecked for the first and last name columns, data will not be allowed to enter during an import if these fields are not populated.

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. What tool should the marketing team use? 1. Audience Builder 2. Profile attributes 3. Filters (Drag and drop segmentation). 4. Data extract activity.

3. Filters (Drag and drop segmentation)

A company just sent an HTML email to subscribers that contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of this error? 1. Have Support recall the email if it has not yet been opened by a subscriber. 2. Update the link in the stored email content and it will be pulled automatically. 3. Locate the job under Tracking and update the URL in the Job Links tab. 4. Send another email to the same subscribers containing the correct link.

3. Locate the job under Tracking and update the URL in the Job Links tab.

What tool is recommended to render personalization strings, AMPscript and dynamic content in an email before sending it to a subscriber? 1. List detective 2. Test Send 3. Preview and Test 4. Send Flow

3. Preview and Test List Detective is to check against predetermined rules. Send Flow is only a process. Test Send is not relevant

A marketer would like to grow their subscriber base and acquire potential customers. How could the marketer accomplish this task? 1. Purchase a list of subscribers. 2. Require customers to provide an email address before accessing the website. 3. Promote content on social media channels that require an email address opt-in. 4. Purchase a list of customers.

3. Promote content on social media channels that require an email address opt-in. It is not best practice to purchase call-lists as these individuals may not want to receive your emails, which may result in a high spam complaint rate, as well as a high bounce rate since the emails are not verified. One of the best ways to acquire subscribers is to promote content on social media and require email addresses for promotional content as this will entice the subscriber and result in an opt-in.

A company would like to target members who recently received and opened any promotional email with the subject line " Spring Sale." What feature should be used to target these members? 1. Group Refresh 2. Engagement Split. 3. SQL Query Activity. 4. Email Send Report.

3. SQL Query Activity.

As part of a daily shipping notification automation, a Company needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario? 1. File Transfer Activity 2. Filter Activity. 3. SQL Query Activity. 4. Group Refresh

3. SQL Query Activity.

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field. What are two benefits of ensuring field lengths are accurate? Choose 2 answers. 1. To determine the correct data type. 2. To save the data extension. 3. To ensure data integrity. 4. To optimize import process speed.

3. To ensure data integrity. 4. To optimize import process speed.

What type of email send configuration should be used when sending email order confirmations? 1. Test Send 2. Guided Send 3. Triggered Email 4. User-Initiated Email

3. Triggered Email A triggered email should be used when configuring email sends that are transactional in nature, such as confirming an order or sending shipping notifications about a package to be sent. Triggered emails are essentially emails dependent on a customer's engagement with your company.

What type of email send configuration should be used when sending email order confirmations? 1. Tet Send 2. Guided Send 3. Triggered Email 4. User-Initiated Email

3. Triggered Email A triggered email should be used when configuring email sends that are transactional in nature, such as confirming an order or sending shipping notifications about a package to be sent. Triggered emails are essentially emails dependent on a customer's engagement with your company.

A marketer is sending an email to a data extension. Whilst configuring the data extension, the marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers list. What will happen once the marketer sends the email to the DE? 1. The email will be sent to the Subscriber Key in All Subscribers. 2. The email will be sent to the email address stored on the Data Extension. 3. the email will be send to the email address stored in All Subscribers if a customer ID field is found to match a subscriber key. 4. The email will be sent to the field marked as the primary key.

3. the email will be send to the email address stored in All Subscribers if a customer ID field is found to match a subscriber key. In marketing cloud, although an email is being sent to a data extension, if the subscribers within that DE is found to match up to a subscriber within the All subscribers list, the customer's information in that list will be utilized rather than the DE. Therefore, if the customer ID field is linked to the subscriber key in the All subscribers list and a customer is found to match a subscriber key via their customer ID, their information within the All subscribers list will be utilized rather than their information within the DE (including email addresses and other attributes).

A marketer currently sends the same promotional offer every week to new subscribers added to the data extension. How would the marketer go about making this process more effective? 1. A Transactional Send Classification 2. A Simple Send Email 3. A recurring Send Schedule via Guided Send 4. A User Initiated Email

4. A User Initiated Email As mentioned previously, a guided send is used as a one off send, just as a simple send as well. A user initiated email can make this process more effective as you can save email send configurations (target audience, etc) and execute them over and over again with one simple click.

A marketer currently sends the same promotional offer every week to new subscribers added to the data extension. How would the marketer go about making this process more effective? 1. A Transaction 2. A Simple Send Email 3. A recurring Send Schedule via Guided Send 4. A User Initiated Email

4. A User Initiated Email a guided send is used as a one off send, just as a simple send as well. A user initiated email can make this process more effective as you can save email send configurations (target audience, etc) and execute them over and over again with one simple click.

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content? 1. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list. 2. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email. 3. Find each individual with Subscriber Preview and Test Send to each individual Recipient. 4. Create a Test data extension composed of the management team and Test Send to the Test data extension.

4. Create a Test data extension composed of the management team and Test Send to the Test data extension.

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content? 1. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email. 2. Find each individual with Subscriber Preview and Test Send to each individual Recipient. 3. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list. 4. Create a Test data extension composed of the management team and Test Send to the Test data

4. Create a Test data extension composed of the management team and Test Send to the Test dataextension.

A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the marketer will also like to make sure customers on a list are positive they want to be subscribers, how would a marketer go about accomplishing this task? 1. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and customer service number. 2. Configure Web Collect to return an error message for any email address that does not conform to standard conventions. 3. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks. 4. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

4. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect. It is email marketing best practice to acquire double opt-in email confirmation in order to verify the emails addresses being sent to. This will ensures lower bounce rates which will safeguard your IP address and domain becoming blocked by ISPs (Internet Service Providers) such as gmail, hotmail, etc.

A marketer wants to automate the overwrite process of the content within a data extension on a weekly basis. How would the marketer accomplish this task using automation studio? 1. Create an Import Activity and execute it every Friday. 2. Create an import activity using the Import Wizard in the Email Application. 3. Create an import using the Import Wizard in Automation Studio. 4. Create an Import Activity to use in a workflow in Automation Studio.

4. Create an Import Activity to use in a workflow in Automation Studio. True, an import activity can be executed manually, however, the question specifies that the process needs to be automated - ruling out the answer of executing an import activity every Friday. Regarding the other two answers, the import wizard cannot be used to accomplish this task. It is best practice to create an import activity and include it in an automation.

What is the optimal way to manage unsubscribes based on communication type granted that all subscribers are stored within a single master data extension? 1. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions. 2. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition. 3. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status. 4. Create publication lists for each communication type, and associate the publication list with the email send in the user-initiated send definition.

4. Create publication lists for each communication type, and associate the publication list with the email send in the user-initiated send definition. A publication list helps you manage how subscribers receive several different categories of emails or SMS messages. For example: sending newsletters, advertisements, and alerts. Each of these are a different category, so creating a separate publication list for each category would be the best method.

What is the optimal way to manage unsubscribes based on communication type granted that all subscribers are stored within a single master data extension? 1. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions. 2. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition. 3. Create a profile attribute or data extension filed for each communication type, and use a boolean value to capture subscriber status. 4. Create publications lists for each communication type and associate the publication lust with the email send in the user-initiated send definition.

4. Create publications lists for each communication type and associate the publication lust with the email send in the user-initiated send definition. A publication list helps you manage how subscribers receive several different categories of emails or SMS messages. For example: sending newsletters, advertisements, and alerts. Each of these are a different category, so creating a separate publication list for each category would be the best method.

Which method of storing data allows for a company to store greater than 500,000 records, conduct data extension audience segmentation, as well as having the option to import data quickly? 1. Active Audiences 2. List and Data Extensions 3. Data Tables 4. Data Extensions

4. Data Extensions It is optimal to use data extensions when storing more than 500,000 records (lists can be used 500,000-), also, data extensions have faster importer speeds than lists. Both lists and DEs can be used for extension audience segmentation, however, grabbing data from multiple DEs and combining them into a single DE is much easier.

Which method of storing data allows for a company to store greater than 500,000 records, conduct data extension audience segmentation, as well as having the option to import data quickly? 1. Active Audiences 2. Lists and Data Extensions 3. Data Tables 4. Data Extensions

4. Data Extensions It is optimal to use data extensions when storing more than 500,000 records (lists can be used 500,000-), also, data extensions have faster importer speeds than lists. Both lists and DEs can be used for extension audience segmentation, however, grabbing data from multiple DEs and combining them into a single DE is much easier.

A marketing firm would like to create mobile friendly emails. The company has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email? 1. Web Paste 2. Text only 3. Template Based 4. HTML Paste

4. HTML Paste With HTML Paste, you can create emails by pasting and editing HTML code. You can either create HTML code directly in the application or paste HTML from an external editor.

A marketer is building a highly personalised email which would need a highly personalised audience. How would the marketer go about merging data from multiple data extensions into a single data extensions in order to exclude an undesired population and acquire a specified population? 1. File Triggers 2. Data Filters 3. Filter Activity 4. Query Activity

4. Query Activity Filters cannot acquire and merge information from multiple sources - if it were a single data extension, a filter could be used, however, since the data is coming from multiple data sources, it is best practice to utilize a query activity.

A marketing team would like the "From Name" of a monthly promotional email send to be mapped to a specific marketing cloud user. Which feature would allow them to accomplish this task? 1. Can-SPAM Classification 2. Delivery Profile 3. Content Information 4. Sender Profile

4. Sender Profile A sender profile is used to identify the "From Name" used for the email, as well as the "From Address" which is most commonly used to ensure the customer does not feel like they are receiving a computer-initiated email.

A marketing team would like the "From Name" of a monthly promotional email send to be mapped to a specific marketing cloud user. Which feature would allow them to accomplish this task? 1. Can-SPAM classification. 2. Delivery Profile 3. Content information. 4. Sender Profile

4. Sender Profile A sender profile is used to identify the "From Name" used for the email, as well as the "From Address" which is most commonly used to ensure the customer does not feel like they are receiving a computer-initiated email.

A company would like to use a landing page that displays subscriber information passed to it from email links on the page. The page contains a Smart Capture form. They would like to require email, reply date and response for the subscribers completing the form. How should the Data Extension be set up? 1. Set up a data extension with email address as non-nullable. Reply data and response fields as nullable. 2. Set up a data extension with email address as the primary key and reply date and response fields as nullable. 3. Set up a data extension with email address, reply date and response fields as nullable. 4. Set up data extension with email address, reply date and response fields as non-nullable.

4. Set up data extension with email address, reply date and response fields as non-nullable.

A parent company is utilising a Master Subscriber list in a shared data extension to store much of their subscriber's information. A subsidiary of the company has requested access of that list in order to market to a specific subset of subscribers. How would the marketer go about providing access to that business unit/subsidiary, but not the others? 1. Business unit access permissions. 2. Business unit access roles. 3. User roles and permissions. 4. Shared data extension permissions.

4. Shared data extension permissions. Data Extension Permissions is a tool to control business units access to shared data extension in Email Studio. By checking the box next to a permission, you can enable or disable that permission.

A parent company is utilizing a Master Subscriber list in a shared data extension to store much of their subscriber's information. A subsidiary of the company has requested access of that list in order to market to a specific subset of subscribers. How would the marketer go about providing access to that business unit/subsidiary, but not the others? 1. Business unit access permissions 2. Business unit access roles 3. User roles and permissions. 4. Shared data extension permissions.

4. Shared data extension permissions. Data Extension Permissions is a tool to control business units access to shared data extension in Email Studio. By checking the box next to a permission, you can enable or disable that permission.

What happens when a disgruntled subscriber selects the "one-click unsubscribe" link in the email you just sent from one of your publication lists? 1. The subscriber is automatically redirected to the subscription centre to unsubscribe from publications. 2. The subscriber is automatically unsubscribed from All Subscribers at the enterprose level. 3. The subscriber is automatically unsubscribed from the business unit from which the send originated. 4. The subscriber is automatically unsubscribed from the list from which the send originated from.

4. The subscriber is automatically unsubscribed from the list from which the send originated from. According to CAN-SPAM compliance documentation, the "one-click unsubscribe" link at the footer of an email must automatically unsubscribe the subscriber from the publication list the email came from. You cannot redirect them to the subscription centre as that is not a "one-click unsubscribe", nor is the subscriber unsubscribed from all publications as that is known as the "master unsubscribe" button. The third answer is also incorrect as you cannot subscriber to business units, but publications, newsletters and so forth.

A marketer would like website visitors to have the option to opt-into specific publications in order to receive email promotions, alongside this, the marketer would also like the website visitors to have access to their profile information in order to make changes? Which tool should be used? 1. Data Filter 2. Subscriber Group 3. Send Log 4. Web Collect

4. Web Collect Website visitors do not have access to data filters or send logs as those are internal tools/data. Subscriber groups do not allow subscribers to choose which publications they would like to be subscribed to, but is rather a segment.

A marketer would like website visitors to have the option to opt-into specific publications in order to receive email promotions, alongside this, the marketer would also like the website visitors to have access to their profile information in order to make changes? Which tool should be used? 1. Data filter 2. Subscriber Group 3. Send Log 4. Web Collect

4. Web Collect Website visitors do not have access to data filters or send logs as those are internal tools/data. Subscriber groups do not allow subscribers to choose which publications they would like to be subscribed to, but is rather a segment.