Marketing Definition 1
Benefits
How the product make you feel personally
Industrial Market
Marketing goods and service from one buisness to another
the 4ps
Product, Place, Promotion, Price
Customer Profile
Report based on your "average" customer
Target Marketing
Selling to a specific group of people
Direct Marketing
Selling to one person specificly
Demonstrate
Show them how is works
Product Promotion
The act of promoting a product
Customer
Who buys the product
Third party method
bring in a previous customer to the convorsation
Pricing
determining how much to charge
Advertising Agency
people who specialize in print ads
Features
physical characteristic of what the product offers
closing the sale
thanking them for supporting you and their time
Boomerang
use objection as a selling point
AIDA
Attention, Intrest, Desire, Action
Pyschographics
Based on likes
Geographics
Based on location
Demographics
Based on race, age, gender
Parts of an AD
Copy, Headline, Illustration, logo, slogan, Signature
Distribution
Delivering products to the buyers
Personal Selling
Direct interaction between the customer and the sales person
Marketing segmentation
Divide a broad target market into sub target market
Financing
Getting the money needed
5 buying decisions (objections)
Need, product, source, price, time
Product Management
Obtaining, developing, and improving a product
Clip Art
Picture program to ad small clips of picture onto word
Consumer
Who uses the product
Headline
Words that grab the attention on a print ad
markets
a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities
Publicity
attention being drawn to you company good or bad
Advertising Campaign
campaign to advertise your product
Slogan
catchy saying the people will associate with your company
Marketing
communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.
Approach
greeting, service,merchandise, ice breaker to the customer
consumer Market
is defined as creating and selling products, goods and services to individual buyers
Objections Analysis Sheet
most common objections
Denial
objection is false
Superior Point
objection is valid
Substitution
offer a different product
Promo mix
one of the 4 p's
Needs
rational, emotional, patronage
Logo
symbol the make people know its your company
Advertising
the activity or profession of producing advertisements for commercial products or services
Ad Layout
the base drawing of a print ad and where everything goes
Marketing Mix
the four P's
Copy
the information part of an ad
Product
the initial item you are selling
price
the retail price
Question
used to figure out there objection
Behavioral Characterisctics
Based on spending habits
Marketing Information Management
Getting the information needed (Research)
Promotion
Inform, persuade, or remind them about your product
Objections
Legit reason someone wont buy
4 step method
Listen, Acknowledge, restate, Answer
Institutional Promotion
Promoting a institution
Sales Promotion
Promoting your sells
Push Policy
Pushing your product onto someone to buy it
Illustration
the picture on your ad
Market share
the portion of a market controlled by a particular company or product
ANPOCS
the process of communicating to the customer how the product will benefit them
Public Relations
the relationship between a company and the public
Place
where your product will be sold
Excuses
why someone doesnt want to buy
Signature
your company "trade mark"
