marketing eras

sales era

(1920-1940s) after pent-up consumer demand had become saturated. At this point that the practice of modern marketing first began.

price

the cost of a certain good or service for sale

product

A tangible artifact produced by means of either human or mechanical work, or by biological or chemical process.

relationship marketing era

Brand owners have increasingly depended on the quality of data to drive their businesses forward, and have switched their thinking to building long-term, mutually-beneficial relationships with customers and clients.

niche marketing

Identifies small but profitable market segments and designs or finds products for them.

marketing company era

In addition, increasing affluence levels amongst the middle class meant they had more bargaining power at their disposal.

social/mobile marketing era

media was greatly brought into advertising

psychographic segmentation

primary resources

place

where you plan to start your business

promotion

Advance an employee earns by being productive, cooperation, dependable, and highly skilled.

mass marketing

Developing products and promotions to please large groups of people

geographic segmentation

Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods

market segmentation

Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs

behavioral segmentation

Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product

demographic segmentation

Dividing the market by age, income, and education level.

production era

many business operators were able to either boost their overall profitability or to increase their price competitiveness by passing on reduced production costs to consumers.

simple trade era

This was when everything available was made or harvested by hand and was in limited supply.

one to one marketing

an individualized marketing method that utilizes customer information to build long-term, personalized, and profitable relationships with each customer

marketing department era

unit of organization, traditionally charged with carrying out specific tasks that are deemed to be "marketing" (such as advertising, market research).

people

your audience who purchases your good or service that allows you to make profit