Marketing Exam 3

Carla is stopped by a researcher at a shopping mall and asked what was the last television commercial she remembers seeing. This is an example of a(n) Select one: a. unaided recall test. b. recognition test. c. memory test. d. pretest. e. aided recall test.

a. unaided recall test.

A bribe offered to benefit an organization is generally considered acceptable. Select one: True False

False

Employees, coworkers, or superiors do not influence the ethical decision-making process. Select one: True False

False

A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n) Select one: a. media plan. b. media platform. c. advertising message. d. advertising appropriation. e. advertising plan.

a. media plan.

A major benefit of using event sponsorship is that it Select one: a. enhances personal selling efforts. b. is cost-free. c. neutralizes the effects of unfavorable public relations. d. provides excellent support for advertisements. e. can provide large amounts of free media coverage.

e. can provide large amounts of free media coverage.

A single leader who controls and organizes a marketing channel is called a a. distribution leader. b. marketing maverick. c. lead distributor. d. channel champion. e. channel captain.

e. channel captain

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through Select one: a. warehousing. b. packaging. c. lot sizes. d. transit time. e. containerization.

e. containerization.

Compared with other types of retailers, department stores compete mainly on the basis of Select one: a. a very deep assortment of a few specific products. b. low prices. c. high sales volume. d. catalog sales. e. customer services.

e. customer services.

In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to Select one: a. discourage news coverage of the event. b. hire a public relations firm. c. refrain from publicity that reports the event. d. deny that the event occurred. e. facilitate news coverage of the event.

e. facilitate news coverage of the event.

Channel decisions are important to marketers mostly because Select one: a. they are relatively flexible to change quickly. b. many businesses are marketing intermediaries. c. consumers value reasonable prices delivered through marketing channels. d. they involve long-term commitments and affect customer accessibility. e. they dictate what promotional strategies companies should use.

they involve long-term commitments and affect customer accessibility.

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called Select one: a.organizational factors. b.corporate culture. c.codes of conduct. d.ethical environment. e.company ethos.

b.corporate culture.

Distribution-related ethical issues arise when marketers Select one: a.do not provide intermediaries with enough information about how a product is priced. b.force channel intermediaries to behave in a specific manner. c.bribe salespeople to push one product over another. d.fail to disclose information to consumers about the risks associated with using a product. e.distribute a product that is very similar to a competing product.

b.force channel intermediaries to behave in a specific manner.

When a company promotes its position on a public issue, this is specifically referred to as _______ advertising. Select one: a. issue b. competitive c. advocacy d. product e. institutional

c. advocacy

Rachel is considering advertising her new restaurant on the radio to attract more customers. She knows that in order to attract listeners' attention on the radio it will be important for her to Select one: a. use a high level of repetition. b. be both informal and conversational in tone. c. say the restaurant's name and location three separate times. d. use a quick speaker to attract attention to the commercial. e. buy a really long time slot to get all the information in.

b. be both informal and conversational in tone.

The identification of an advertisement's sponsor is the Select one: a. subheadline. b. copy. c. trademark. d. signature. e. layout.

d. signature.

A narrow product mix with a deep product line would most likely be carried by Select one: a. warehouse showrooms. b. supermarkets. c. discount stores. d. mass merchandisers. e. specialty retailers.

specialty retailers.

There is no evidence that being socially responsible and ethical is worthwhile. Select one: True False

False

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity. Select one: True False

True

People learn values and principles through socialization by family members, social groups, religion, and formal education. Select one: True False

True

Top management sets the ethical tone for the entire organization. Select one: True False

True

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using _________________ and Red Box is using ____________ . Select one: a. an Internet wholesaler; a slightly longer channel. b. a direct-marketing channel; a type of retailer. c. a direct-marketing channel; an agent. d. a direct marketing channel; a slightly shorter channel. e. an Internet wholesaler; a retailer.

a direct-marketing channel; a type of retailer.

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use? a. Producer wholesaler, retailer, consumer b. Producer, retailer, consumer c. Producer, wholesaler, agent, retailer, consumer d. Retailer, consumer e. Producer, consume

a. Producer wholesaler, retailer, consumer

Taylor works for a company that buys snacks such as chips, cookies, and candy in bulk from manufacturers. Taylor's company then repackages them and sells them to vending companies who have vending machines at government institutions. Taylor most likely works for a(an) ______________ , while the vending machine company is a(an) _____________ . Select one: a. Wholesaler; retailer b. Broker; agent c. Broker; retailer d. Wholesaler; broker e. Agent; retailer

a. Wholesaler; retailer

The use of a pull policy may require heavy expenditures for Select one: a. advertising and sales promotion. b. sales promotion and personal selling. c. distribution and advertising. d. public relations and distribution. e. personal selling and public relations.

a. advertising and sales promotion.

Michael's, PetSmart, and Staples are all examples of Select one: a. category killers. b. superstores. c. discount stores. d. off-price retailers. e. traditional specialty retailers.

a. category killers.

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ________ with independent Goodyear dealers. Select one: a. conflict b. understanding c. power d. communication e. leadership

a. conflict

Mike Stevens wonders whether the creative idea of using the character "Tom T. Turtle" as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) _____ be used to pretest the campaign. Select one: a. consumer jury b. experiment c. survey d. GSR test e. storyboard

a. consumer jury

Primary demand is defined as Select one: a. demand for a product category. b. stimulating demand for any products. c. consumer awareness of a product category. d. demand for a new product. e. demand for a particular brand.

a. demand for a product category.

Self-service, general merchandise stores such as Kmart are known as Select one: a. discount stores. b. warehouse showrooms. c. catalog showrooms. d. specialty retailers. e. superstores.

a. discount stores.

By locating in the same general vicinity as other car dealerships, Hartfield Honda can Select one: a. facilitate comparison shopping. b. create form utility. c. create possession utility. d. create exchange utility. e. facilitate wholesale exchanges.

a. facilitate comparison shopping.

Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15 percent. This approach is an example of which of the following methods of determining advertising expenditure levels? Select one: a. objective-and-task b. Competitive parity c. Percent of sales d. Arbitrary e. Affordability

a. objective-and-task

When Zappos, Inc., an online marketer of shoes, accessories, and clothing, contracts out the physical distribution task to third parties such as UPS, this arrangement is called ___________. This is due to the fact that UPS does not have managerial authority within the Zappos marketing channel. a. outsourcing. b. wholesaling. c. logistics. d. illegal. e. warehousing.

a. outsourcing.

The target audience for an advertising campaign is the Select one: a. people toward whom the advertisements are directed. b. overall goal of the advertising campaign. c. geographic distribution of persons. d. information base on which to develop the campaign. e. sales objective to be achieved by the campaign.

a. people toward whom the advertisements are directed.

Walmart, Macy's, Nordstrom's, and Toys "R" Us are examples of Select one: a. retailers. b. merchant wholesalers. c. end-users. d. manufacturers. e. agents.

a. retailers.

When Sears promotes the benefits and strenghts of its Kenmore brand appliances, it is attempting to build Select one: a. selective demand. b. primary demand. c. pioneer promotion. d. brand awareness. e. prospects.

a. selective demand.

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is Select one: a. six. b. eighteen. c. fifteen. d. five. e. twenty.

a. six.

In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication Select one: a. source. b. noise. c. receiver. d. decoder. e. transmitter.

a. source.

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are _______ retailers. Select one: a.non-store b. discount c. traditional d. specialty e. home-delivery

a.non-store

Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all foods we eat, it is an important concern. That's why General Mills launched a #BringBacktheBees campaign, which included removing Buzz the bee from packages of Honey Nut Cheerios to increase the awareness of the issue. In addition, it gave away packets of wildflower seeds so that Cheerios lovers could grow flowers for bees. This example illustrates the positive consequences of Select one: a.social responsibility. b.corporate benevolence. c.green marketing. d.ethical responsibility. e.economic responsibility.

a.social responsibility.

The supply chain includes a. suppliers and suppliers' suppliers. b. producers, wholesalers, and retailers. c. buyers, seller, marketing intermediaries, and agents. d. all entities that facilitate product distribution. e. suppliers, producers, intermediaries, and customers.

all entities that facilitate product distribution.

____________ provide businesses with copywriters, artists, production coordinators, media experts, researchers, and other highly skilled specialists. Select one: a. Production companies b. Advertising agencies c. Promotion experts d. Media companies e. Public relation firms

b. Advertising agencies

What is the primary distinction between superstores and hypermarkets? Select one: a. Hypermarkets have fewer departments but deeper product lines than superstores. b. Hypermarkets are larger and have more types of products than superstores. c. Superstores offer low prices while hypermarkets have moderate to high prices. d. These two types of retailers carry very different types of products. e. Superstores offer a wider variety of products than hypermarkets.

b. Hypermarkets are larger and have more types of products than superstores.

Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible? Select one: a. Retail positioning b. Location c. Store atmosphere d. Store image e. Scrambled merchandising

b. Location

Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores and other retail outlets. This is an example of Select one: a. channel leadership. b. a strategic channel alliance. c. exclusive distribution. d. horizontal channel integration. e. dual distribution.

b. a strategic channel alliance.

Suppose State Farm Insurance stated, "We want our advertising to increase our customer base for home and automobile insurance 10 percent by the end of the year." This would be considered a(n) Select one: a. media plan goal. b. advertising objective. c. target audience goal. d. advertising platform. e. percent-of-sales approach.

b. advertising objective.

An advertising platform is the Select one: a. objective of the advertising campaign, stated in precise and measurable terms. b. basic issue or selling point that an advertiser wishes to include in an advertising campaign. c. consumer advertising research conducted. d. form in which the basic issue of the campaign should be presented. e. broad objectives of the advertising campaign.

b. basic issue or selling point that an advertiser wishes to include in an advertising campaign.

Each communication channel has a limit on the volume of information it can handle effectively. This limit is called Select one: a. transmission load. b. channel capacity. c. encoding. d. noise. e. feedback.

b. channel capacity.

A sharing of meaning defines Select one: a. noise. b. communication. c. information. d. promotion. e. interference.

b. communication.

The three major types of nonstore retailing are Select one: a. direct marketing, direct selling, and mail-order. b. direct marketing, direct selling, and automatic vending. c. direct selling, automatic vending, and catalog retailing. d. automatic vending, direct selling, and telemarketing. e. telemarketing, door-to-door, and mail-order.

b. direct marketing, direct selling, and automatic vending.

The receiver's response to a message is ______ for the source. Select one: a. decoding b. feedback c. channel capacity d. noise e. the communications channel

b. feedback

Manufacturers' agents offer products that are both Select one: a. competing and specialized. b. noncompeting and complementary. c. unrelated and competing. d. complementary and competing. e. unrelated and noncompeting.

b. noncompeting and complementary.

Eliminating a wholesaler from a marketing channel will Select one: a. reduce channel conflict. b. not eliminate the functions performed by that wholesaler. c. cut costs and lower prices. d. lead to lower costs but higher prices. e. eliminate the functions performed by that wholesaler.

b. not eliminate the functions performed by that wholesaler.

Marketing ethics Select one: a.refers to laws and regulations that govern marketing. b.refers to principles and standards that define acceptable conduct in marketing. c.maximizes an organization's positive impact and minimizes its negative impact on society. d.is most important for advertising agencies. e.applies well-defined rules for appropriate marketing behavior.

b. refers to principles and standards that define acceptable conduct in marketing.

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called Select one: a. targeted retailing. b. retail positioning. c. the marketing concept. d. scrambled merchandising. e. the wheel of retailing.

b. retail positioning.

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using Select one: a. charitable promotion. b. charity marketing. c. cause-related marketing. d. integrated marketing communications. e. promotion.

c. cause-related marketing.

Off-price retailers feature Select one: a. overstocks, designer brands, and moderate prices. b. sales expertise, wide selections, and low prices. c. deep discounts, few customer services, and central checkouts. d. cash only sales and few customer services. e. a narrow product range and enormous product availability.

c. deep discounts, few customer services, and central checkouts.

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines Select one: a. proxemic communication. b. kinesic communication. c. integrated marketing communications. d. tactile communication. e. communication.

c. integrated marketing communications.

The limitations in using publicity-based public relations tools stem primarily from the fact that Select one: a. it is time-consuming to convince media personnel that the information is newsworthy. b. publicity is never properly managed by media personnel. c. media personnel control the content of the communication. d. marketers alter the length of publicity releases. e. media personnel consider only unfavorable messages as newsworthy.

c. media personnel control the content of the communication.

Shopping centers include Select one: a. community, rural, urban, and traditional business districts. b. neighborhood, regional, super regional, power and strip malls. c. outlet, power, lifestyle, super regional, regional neighborhood, and community. d. outlet malls, lifestyle, strip malls, and shopping malls. e. free-standing, convenience, traditional, and regional.

c. outlet, power, lifestyle, super regional, regional neighborhood, and community.

When a salesperson varies the physical distance between himself and a customer he is using Select one: a. kinesic communication. b. tactile communication. c. proxemic communication. d. comfort relations. e. personal selling.

c. proxemic communication.

Monroe works for NASCAR where his responsibilities include maintaining favorable relationships between the organization and its stakeholders. Monroe is most likely employed in __________ . Select one: a. sales. b. advertising. c. public relations. d. human resources. e. digital media marketing.

c. public relations.

The management at Kohler, Inc., a manufacturer of sinks, tubs, and other plumbing products, thinks that there will soon be a major growth in home remodeling due to rising interest rates. The management decides to use ______________ in several key cities to provide support services for its sales force in those areas, carry inventory, and offer credit and other services to its retail plumbing customers. Select one: a. commission merchants b. sales agents c. sales branches d. broker offices e. facilitating agencies

c. sales branches

A consumer contest is an example of Select one: a. public reations. b. indirect selling. c. sales promotion. d. social media. e. personal selling.

c. sales promotion.

Brian and Tiffany are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that _______ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists. Select one: a. newspaper b. radio c. television d. outdoor e. direct mail

c. television

The process of putting one's thoughts (meaning) into signs (symbols) is called Select one: a. decoding. b. interference. c. the coding process. d. noise. e. transmission.

c. the coding process.

Ethical choices in business situations are most often made Select one: a.by top managers. b.by frontline employees. c.jointly in work groups and committees. d.in consultation with family, friends, and coworkers. e.individually.

c.jointly in work groups and committees.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. Select one: a.legal b.society c.philanthropic d.economic e.ethical

c.philanthropic

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to Select one: a.inform, and the right to be chosen. b.consumer education, and the right to honesty. c.choose, and the right to be informed. d.redress, and the right to choose. e.honesty, and the right to redress.

choose, and the right to be informed.

Which of the following is a full-service merchant wholesaler? Select one: a. Truck wholesaler b. Drop shipper c. Cash-and carry wholesaler d. General merchandise wholesaler e. Mail-order wholesaler

d. General merchandise wholesaler

Steelcase, Inc. markets furniture directly to businesses. This is an example of a(n) _____________ channel. Select one: a. consumer b. producer-to-agent-to-business buyer c. equipment d. Producer-to-business buyer e. producer-to-industrial distributor-to-business buyer

d. Producer-to-business buyer

Newspaper ads for Blue Haven Pools offer discounted prices during October and discounted cleaning supplies for hot tubs in March, are examples of the following uses of promotion? Select one: a. Promoting new product uses b. Stimulating primary demand c. Making salespeople more effective d. Reducing sales fluctuations e. Retaining loyal customers

d. Reducing sales fluctuations

If the push policy is used in promoting a product, the firm Select one: a. promotes the product to retailers only. b. promotes the product to wholesalers only. c. promotes directly to consumers. d. promotes only to the next marketing institution down the marketing channel. e. will be assured of having an effective promotional mix.

d. promotes only to the next marketing institution down the marketing channel.

The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of Select one: a. sales promotion. b. social media. c. direct marketing. d. publicity. e. personal selling.

d. publicity.

In franchising, which of the following is not a benefit that the franchiser gains? Select one: a. The franchiser can gain more rapid product distribution. b. All of these are benefits to the franchiser. c. the franchiser benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties. d. The franchiser gains more control over how the franchisees operate the establishments. e. The franchiser can acquire capital more quickly for expanding production.

d. The franchiser gains more control over how the franchisees operate the establishments.

Some critics, including consumer groups and government officials, suggest that certain products should not be promoted because they Select one: a. do not last. b. are illega. c. are not competitive. d. are potentially harmful e. cost too much.

d. are potentially harmful

Brands that are promoted through comparative advertising are most likely to be Select one: a. competing in a less competitive market. b. attempting to compete on a nonprice basis. c. market leaders. d. brands that are attempting to compete with market leaders. e. primarily services rather than tangible goods.

d. brands that are attempting to compete with market leaders.

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of a. horizontal integration. b. tying agreements. c. exclusive dealing. d. dual distribution. e. vertical integration.

d. dual distribution.

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called a. exclusive distribution. b. a tying agreement. c. contractual VMS. d. exclusive dealing. e. refusal to deal.

d. exclusive dealing.

Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of Select one: a. reducing sales fluctuations. b. retaining loyal customers. c. combating competitive promotional efforts. d. facilitating reseller support. e. stimulating demand.

d. facilitating reseller support.

Disney decided to run its new commercials for all of its theme parks several times a day for three weeks and then not at all for two weeks. It will then run the commercials again for three more weeks. Disney is using a _________ schedule for its advertising. Select one: a. continuous b. beating c. pulsing d. flighting e. varying

d. flighting

Kevin is talking with Peter about purchasing a Wendy's franchise. Peter tells Kevin that one of the major advantages of franchising for him to consider is the Select one: a. individuality it offers. b. gross margin it provides. c. greater freedom it provides. d. higher success rate for franchises. e. higher start-up costs.

d. higher success rate for franchises.

The major types of product advertising are Select one: a. advocacy and competitive. b. informative and comparative. c. competitive and comparative. d. pioneer and competitive. e. institutional and advocacy.

d. pioneer and competitive.

If a company calls a meeting to announce a major news event, this is known as a Select one: a. news release. b. media call. c. press release. d. press conference. e. public service announcement.

d. press conference.

Fiona is employed by Hallmark Cards, Inc., where her responsibilities include maintaining displays of greeting cards in drugstores and discount stores. Her daily activities include straightening the cards, pulling outdated or slow sellers, and installing new cards. Fiona is called a(n) __________ . Select one: a. in-store maintainers. b. full-service stockers. c. assemblers. d. rack jobbers. e. specialty-line wholesalers.

d. rack jobbers.

The most basic principles of marketing ethics are _____________ to encourage marketers to conform to society's expectations for conduct. Select one: a.philanthropic responsibilities b.economic responsibilities c.universally accepted behaviors d.written as laws and regulations e.included in the marketing code of ethics

d. written as laws and regulations

Which of the following is NOT a dimension of social responsibility and marketing citizenship? Select one: a.Economic b.Ethical c.Legal d.Technological e.Philanthropic

d.Technological

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility. Select one: a.ethical b.legal c.cost d.philanthropic e.economic

d.philanthropic

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation. Select one: a.marketing b.sales c.production d.stakeholder e.citizen

d.stakeholder

A marketing channel is defined as a group of individuals and organizations that a. manages transportation and warehousing functions. b. consumes about one-half of every dollar spent on products in the United States. c. takes title to products and resells them. d. directs the flow of products from producers to customers. e. links producers to other marketing intermediaries

directs the flow of products from producers to customers.

What is the major difference between social responsibility and marketing ethics? Select one: a.Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct. b.There is legislation that deals with marketing ethics, but none for socially responsible practices. c.Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior. d.There is no difference; they are synonymous terms. e.Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.

e. Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.

The result of an inventory stockout usually results in ______________ . a. a decrease in prices. b. an increase in net profit. c. an increase in loyal customers. d. an increase in inventory costs. e. an increase in lost sales.

e. an increase in lost sales.

the two main reasons for criticism of promotional activities are that promotion Select one: a. is deceptive, and it causes prices to rise. b. has some flaws, and it is deceptive. c. pervades our daily lives, and it creates needs in us. d. creates needs in us, and it encourages materialism. e. has some flaws, and it pervades our daily lives.

e. has some flaws, and it pervades our daily lives.

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n) Select one: a. producers' broker b. channel facilitator. c. industrial distributor. d. sole intermidiary. e. manufacturers' agent.

e. manufacturers' agent.

Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sony's dinner preparation would be considered _____ in the communications process. Select one: a. field of experience. b. interference. c. feedback. d. decoding blocker. e. noise.

e. noise.

To gain maximum benefit from promotional efforts, marketers must strive to Select one: a. become directly involved rather than indireclty involved. b. use promotion during the growth stage of the product's life cycle. c. realize the needs of their target market and try to meet them. d. obtain information about the marketing environment through their MIS. e. properly plan, implement, coordinate, and control communications.

e. properly plan, implement, coordinate, and control communications.

Because most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure its ____ reflects the organization's values, beliefs, and norms. Select one: a.code of ethics b.code of conduct c.enforcement of ethical standards and screening techniques d.employee self-regulation and screening procedures e.organizational or corporate culture

e.organizational or corporate culture

Product testing for reliability and quality helps to ensure a consumer's right to Select one: a.be heard. b.be informed. c.choose. d.performance. e.safety.

e.safety.

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be a. creating a coordinate system. b. demonstrating sound channel leadership. c. minimizing channel conflict. d. insisting on exclusive exposure. e. exercising channel power.

exercising channel power.

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used _____________ distribution. a. horizontal b. intensive c. selective d. exclusive e. agent

intensive

Consumers receive the benefits of place utility when a. they have to travel excessively to obtain products they want. b. they make purchases with credit and debit cards. c. products are available in locations where consumers want to buy them. d. they can stock up on products they need but not use them right away. e. retailers remain open 24 hours a day.

products are available in locations where consumers want to buy them.