Marketing Exam 3

The most an image or line of text that prompts visitors, leads, and customers to perform a desired action is referred to as a call to

Action

According to conversion expert Chelsea Baldwin, which of the following will help improve CTA conversion rates?

Add visual cues to CTAs

Non Personal promotion communication about goods that is paid for by the firm identified in the communication is referred to as

Advertising

Compare the following forms of advertising to determine which one is an example of narrowcasting

An advertisement for scotts fertilizer shown on the Home and Garden Television Network

The almost instantaneous transfer of information from one companies computer to another that allows the ERP systems to communicate with the information technology systems of other companies is done through

An electronic data interchange

Compare the following statements and select the one that is accurate regarding a profit maximization strategy

Assumes that customers value a products differentiating attributes and are willing to pay a higher price to take advantage of those attributes

What innovation in the early 20th century started a new age of communication?

Broadcast radio and Tv

In today's era of media noise, how can marketers break through the clutter to reach their audience

By producing messages that are relevant to each individual consumer

Which of the following people on a website design team is using a wireframe

Calvin is putting a framework together of how the website should function

One of the most commonly used pricing tactics, marking up pricing is also referred to as

Cost plus pricing

In the early 2000's, Mattel Company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead based paint. Mattel needs

Crisis management

A retailer inflated the price of its leather jackets so that when it puts the jackets on sale, it appear to customers they were getting a better deal that they really were. This is an example of what pricing strategy

Deceptive pricing

In September, the appliance store priced its dishwasher at $899.00 and sold 50 units ($44,950). In October they reduced the price to $799.00 and sold 53 units ($42,347). Which of the following statements is accurate regarding this situation

Demand is inelastic and total revenues fell from september to october

For the first quarter of the year, the price of the company's most popular e-reader was $129.00. The company sold 750,000 units ($96.75 million) at this price. The second quarter, the company decided to reduce the price of the ereader to $109.00. At this price point, the company sold 1.5 million units ($163.5 million) indicating that the demand for the product is

Elastic

Jared decided to remove himself from social media for one week. During that time, he did not check his facebook, twitter, instagram or snapchat accounts. It didn't take long for Jared to feel isolated and that he was missing out on what was happening around him. What acronym has been linked to that feeling?

FOMO

The most popular paid search platform used by search marketers is

Google AdWords

Engagement measures all of the following except

How many times people purchase from the brand

Deceptive pricing involves

Intentionally misleading customers with price promotions

Which of the following is true regarding the use of domain names

It helps if a company's domain name is the same as its brand

Compare the following statements and select the one that accurately describes a company that is practicing supply chain management

It sets up technology to enable the sharing of demand information with suppliers

Brenda and Tim went to Carl's custom dining to buy a new dining room set. At the store they configured the set to their specifications in terms of size finish and style. The store sent out the order via the internet to the manufacturer. The manufacturer in turn secured the correct type of wood from its supplier to complete the dining room set. When finished the manufacturer shipped the product to its local warehouse where Carl's Custom Dining arranged for delivery to its store by a local trucking company. For carl's custom dining this is an example of

Its supply chain

What is the major disadvantage of publicity as a promotion mix tool?

Less control over how the information is presented

Which branded content approach features live video footage of video feed to an audience accessing the internet

Live streaming

The part of the supply chain management that plans, implements, and controls the flow of goods, services, and information between the point of origin and the final customer is called

Logistics

As outlined in your text, think about the percentage of global advertising delivered by each major medium. Which advertising medium is projected to double its use in the future

Mobile internet

Which of the following persons is using social media to act as a brand ambassador

Noah who posts pictures of him and his friends drinking red bull at a ski resort

A pricing tactic in which a firm prices products a few cents below the next dollar amount is called

Odd pricing

Bowman's shoe store just received a shipment of dress boots. The manufacturers suggested the retail price for the boots is $150.00, but Bowmans decided to price the boots at $149.95. What pricing tactic is bowman's most likely using

Odd pricing

Billboards, skywriting, and ads on the sides of busses are

Outdoor advertising

Compare the following forms of advertising and select the medium that is generally the cheapest form

Outdoor advertising

While viewing a webpage for outdoor gear, Phil noticed a graphic display advertising skateboards at low prices. When he clicked on the ad, it took him to a different website where the skateboards were listed for sale. This is an example of what type of Internet advertising?

Paid display

Two-way flow of communication between a salesperson and a customer that is paid for by the firm and seems to influence the customers purchase decision is referred to as

Personal selling

A new home depot opened up down the street from Hanks Hardware and has drastically reduced prices on many of the same products that hank slls, forcing him to go out of business. After Hank closed his store, he noticed that home depot began raising its prices to more normal levels. This is an example of

Predatory pricing

If luxury brands such as versace clothing, lexus automobiles, and Dom Perignon champagne wanted to promote an image of superior quality and exclusivity to customers, they would most likely use which pricing tactic

Prestige pricing

When Sony launched its PS4 gaming system, the product was sold as a package that included the game console, game controllers. Wireless headset, and one video game. This is an example of

Price bundling

Located on a college campus, Bens Burger Barn charged $4.99 for its burger basket. However the students receive a 10% discount off the price for showing their student ID. this is an example of

Price discrimination

The three largest manufacturers of valves for plumbing applications conspired together so that all three firms would charge the same price for a 3-way value. This is an example of

Price fixing

The degree to which the price of a product affects consumers purchasing behavior is referred to as

Price sensitivity

When apple released its first iphone in 2007, it charged customers $599. Shortly thereafter it reduced the price to $399 for the same exact device. Apple's decision to set a relatively high price for a period of time after the product launched and then decrease the price to a level that would be more sustainable over time reflect which pricing strategy

Profit maximization

The goal of an integrated marketing communications strategy is to coordinate the various promotion mix elements to

Provide consumers with a clear and consistent message about the firm's products

Outdoor living is a manufacturer of patio dining sets and outdoor furniture. Typically, customers purchase the companies products as the summer seasons begin and as such do not want to wait for the product to be manufactured. Which supply chain strategy would work best for outdoor living?

Push strategy

Damages, inconsistent service and lack of accessibility are all disadvantages of

Rail transportation

Justine went to the specialty grocery store by her office after work. When looking at the offerings at the meat counter she was surprised to see ground beef selling for $4.49/lb. At the normal grocery store, she can get the same quality beef for$3.29/lb. A price justine feels reasonable. $3.29/lb for ground beef is Justine's

Reference price

Since consumers have the tendency to compare prices on almost everything they buy, marketers setting prices should attempt to capitalize on this tendency by determining the price consumers will consider fair and reasonable for a product.

Reference price

Tristan has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issue that may come up. On occasion, Tristan takes some of the company employees out to dinner and has even given them tickets to local sporting events. Tristan is involved in

Relationship selling

Jenna was excited to purchase a bluetooth wireless speaker. She brought her purchase home and is now using it for the first time. What acronym represents where jenna is at in the purchase process

SMOT

Google, bing, and yahoo all help users search for information on the world wide web. As such, they are considered to be

Search engines

A marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is called

Search marketing

Sunny pines campground, located in the midwest, promotes the month of september and october as its value camping months. During this time, it offers reduced rates on camper rentals and campgrounds. It does this in part because the weather is not as favorable for camping at this time. The pricing tactic sunny pines is using to encourage camping during these months is most likely

Seasonal discounts

The goal of sales promotion is to

Stimulate quicker and more frequent purchases of a product

A set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer is referred to as

Supply chain

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of the future generations to meet their own needs is

Sustainability

The three primary objectives of an advertising campaign are

To inform, persuade, remind

Kelsey liked her new smart television so much she went online to the company's website to post a positive review of it. What type of content is Kelsey's product review?

User-generated content

What is intermodal transportation

Using several types of transportation for the same shipment

Compare the various modes of transportation. Which one has a low cost and very high capacity, but slow in delivery?

Water transportation

Search engines create an index of all web content by using automated software programs called

Web crawlers?

Which of the following is an example of geo-fencing

While shopping at the mall, Adam received a text message for a 20% off coupon from one of his favorite stores