marketing final - all SB questions ch 1-22

To qualify as user-generated content, the content must satisfy which three criteria?

1-outside professional environment 2-creative/original 3-public access

Which statement is TRUE of YouTube?

It offers streaming video content.

A company's integrated marketing communications effort designed to create and deliver online media content that attracts viewer attention and encourages readers to share it with their social network is referred to as ______.

a social media marketing program

Online media where users submit comments, photos, and videos—often accompanied by a feedback process to identify "popular" topics—is referred to as ______.

social media

The use of social network services and websites by consumers to share their latest purchases, deals, product reviews, and other shopping finds with friends and contacts is referred to as ______.

social shopping

Social shopping focuses on the ______.

user or buyer shopping experience

Companies looking to gain brand exposure and to explain a complex product find which social media network to be most effective?

youtube

What is the premise behind influencer marketing?

A consumer's purchases are often influenced by the views, opinions, and behavior of others.

The ideal performance measure for both conventional and social media is one that ties ______ to the cost of the ad or other promotion.

actual sales rev

YouTube steers its users on content through the use of ______. Multiple choice question.

channels

What social media outlet has enhanced its capabilities by purchasing Instagram, WhatsApp, and Oculus?

fb

Which of the four major forms of social media is the leader in customer communication?

fb

Twitter is based upon the principle of "______."

followers

The main purpose of the LinkedIn site is ______.

professional networking and job searching

Social media represent a unique blending of technology and ______.

social interaction