Marketing Final- Ch. 10

Direct Marketing Channel

A(n) _______ is a marketing channel that has no intermediary level.

vertical marketing system

A(n) ___________ is a channel structure in which producers, wholesalers, and retailers act as a unified system.

Conventional Distribution Channel

A(n) _____________ is a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.

indirect marketing channel

A(n) _____________ is a marketing channel containing one or more intermediary levels.

contractual vertical marketing system

A(n) ______________ consists of independent firms at different levels of production and distribution joining together through contracts.

Multichannel Marketing

__________ is selecting, managing, and motivating individual channel members and evaluating their performance over time.

Selective distribution

________________ is the use of more than one but fewer than all of the intermediaries who are willing to carry the company's products.

Intensive distribution is __________________.

stocking the product in as many outlets as possible.

Administered Vertical Marketing System

A(n) _________ coordinates successive stages of production and distribution through the size and power of one of the parties.

horizontal marketing system

A(n) _________________ is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.

marketing channel

A(n) _________________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Channel Level

_________ is a layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer.

Supply chain management

_________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

A third-party logistics provider

___________ performs any or all of the functions required to get a client's product to market.

Marketing logistics

____________ is planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit.

A multichannel distribution system

____________ uses a single firm sets up two or more marketing channels to reach one or more customer segments.

Integrated Logistics Management

______________ is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Disintermediation

__________________ is cutting out one of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.

Exclusive distribution

___________________ is giving a limited number of dealers the exclusive right to distribute the company's products in their territories.

A vertical marketing system is ______________.

a channel structure in which producers, wholesalers, and retailers act as a unified system.