Marketing Final Part 1

Which of the following is an example of a brand promise...

Henderson Photography. Uniquely capturing your special moments is our priority.

One way to provide good customer service is to have sufficient inventory available when the customers...

Place their orders

Loggins Forestry and Mill Company sells wood to Henderson Wood Products. Henderson sells the wood to Franklin Construction Company. Who uses the wood to build homes and offices buildings? What is the channel of distribution for the wood products?

Producer to industrial distributor to user. Loggins is the producer because it grows the trees and mills the timber into usable units. Henderson is the industrial distributor (wholesaler) because it sells smaller amounts of the wood products to users like Franklin Construction Company.

One way that a manufacturer can foster positive relationships with its channel members is by ...

Providing training programs

Which of the following is a characteristic of the machine bureaucracy organizational structure

Specialization by work task

Your supervisor has asked you to prepare a marketing status report for each of the company's six regional officers. The most appropriate way to organize the information is ...

By site location

In which of the following documents is it most appropriate to include an executive summary...

Complex Research Report

When you look for supporting evidence in published materials, you are evaluating the...

Credibility of the sources

What step can an organization take that will help it adapt quickly to changes in the marketplace?

Develop contingency plans

What is the most appropriate closing to include in a response to a customer's email inquiry for product information?

Thank you for your interest in XYZ products. Please let me know if you have any questions.

Computer networking and information sharing among channel members at all levels have increased the levels of collaboration and...

Transparency

In relation to channel management, which of the following actions should the manufacturer take to effectively introduce a new product to the marketplace.

Use appropriate promotional techniques to inform channel members

Kate's coworker Jack is meeting with a very important German client tomorrow. Kate has been to Germany several times, and tells jack that German business people tend to be very formal and serious in business situations. After learning this information, Jack now knows that he should avoid....

Using Humor

A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it....

Violates antitrust laws

A employer may be liable for an employee's tort when the employee's action occur

Within the scope of his/her employment. Tort Defined: A wrongful act or an infringement of a right (other than under contract) leading to civil legal liability.

Holding a telephone conference call is an efficient way for multiple employees to communicate at the same time when they...

Work in different cities