Marketing (Instagram, Twitter, and Snapchat)
Snapchat was originally launched as ______ in 2011
Picaboo
What are the three ad types available on snapchat?
Snap Ads, filters, and lenses
Which of the following is not a Snapchat ad campaign objective?
connect with influencers
What is the first step in creating a business strategy?
determining your objectives
True or False: baby boomers make up a large portion of snapchat users
false
True or false: No one in the 65+ age group uses instagram?
false
True or false: business campaigns dont allow businesses to align advertising specifically to company objectives?
false
True or false: captions are not used on instagram?
false
True or false: to be effective on instagram, all you need to do is snap a good photo and post it to your account?
false
true or false: a business that has Snap Ads does not need to post stories
false
true or false: the acronym cpm stands for cost per million?
false
According to Jay Baer, how should you respond to your online haters?
hug your haters
What once popular peer to peer communication method is Twitter similar too?
instant messaging
Promoted tweets are ____ when a business is paying for their placement
labeled
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
most twitter accounts are located outside the US
What are the five different types of Instagram ads?
photo, video, carousel, story, slideshow
Content created for snapchat should be _____, prepared, and presentable
planned
Spiegel and Murphy wanted to create a platform where users could share ____ photos
real
True or False: your activity on twitter can influence the type of promoted content that you see?
true
True or false: Instagram unveiled sponsored photos/videos to bring in revenue for facebook?
true
True or false: a business should switch up its Snapchat ads weekly for optimal performance?
true
True or false: fostering content is key to increasing your engagement on instagram?
true
True or false: online tools like Hootsuite and Buffer allow the user to create and schedule tweets in advance?
true
True or false: the first step for a business' marketing strategy is to define measurable objectives
true
True or false: twitter seems like a great platform for reputation management?
true
True or false: viewers love to see behind the scenes footage from their favorite brands
true
what does the acronym UGC stand for?
user generated content
What is the most accurate number of twitter users?
300 million
posts with at least 1 hashtag get ____ percent more engagement than those with no hashtags
12.6
How long did it take Instagram to hit 1 million users?
2 months