Marketing

Marketers can influence consumers evaluations by describing alternatives to products and their attributes in a certain manner, a practice known as

Framing

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed an ____ about Secret.

Attitude

When shopping for detergent, Dylan looks at arm & hammer, gain, method, and cheer and chooses the one on sale. These four brands make up his

Consideration set

Luke and Hayley are searching for a health club to join. This purchase will likely be affected by _____ involvment

Enduring

A group of brands that a consumer views as alternatives for possible purchase is called an

Evoked/consideration set

The three major types of reference groups are

Family, work, friends

In the consumer buying decision process, a buyer will search his or her memory for info about products that might solve the problem they have identified in the

2nd step (internal search)

After doing considerable shopping, Pax has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Pax?

4th step (purchase)

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

4th step (purchase)

Cognitive, effective, and behavioral are the three major components of

Attitude

With regards to the calculator at which stage of the consumer buying decision process is liv?

1st step (problem recognition)

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, her or she will most likely engage in

External information search

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

Family

An opinion leader is likely to be most effective under all of the following conditions except when the

Follower has attitudes and values that are different from those of the opinion leader

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Jeans

A major determining factor in deciding which type of decision making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as the individual's

Level of involvment

Grace recently visited a Starbucks and wanted to purchase its $79.95 Teavana ice tea maker. She has never bough a Teavana product before, but she knows it is owned by Starbucks. Grace views Starbucks very positively and loves their drinks. Grace will most likely use _____ when determining whether to purchase the ice tea maker

Limited decision making

The three most widely recognized types of consumers decision making are

Limited, extended, routinized

An attitude is

One's evaluation, feelings, and behavioral tendencies toward an object or idea.

The primary psychological influences on consumer behavior are

Perception, motives, learning, attitudes, personality, lifestyles

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

Personality

The five major stages of the consumer buying decision process, in order, are

Problem recognition, information search, evaluation of alternatives, purchase, post purchase evaluation

Stan spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things. This is a description of Stan's

Reference group

Kira is interested in joining Alpha Gamma Delta's sorority. She begins to shop at Delphine's, a local store where the Alphas buy their clothes. She also asks her family for a new car because all the sorority members have no cars. In these instances, Kira is most influenced by

Reference groups

Digital influences, such as online review sites and social networks, allow shoppers to reduce their ____ by gaining info from others

Risk in trying an unknown products

Ainsley is a prosecuting attorney for the city of Boise. She is also VP for the local PTO and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Ainsley's

Roles

Sarah is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision making process

Routinized response behavior

Which of the following is an example of consumer misbehavior?

Shoplifting, piracy

The three major categories of influences on the consumer buying decision process are

Situational, social, psychological

In the consumer buying decision process the information search stage

is the 2nd step (information search)

An open aggregate of people with similar social ranking is referred to as a

Social class

Jhumpa is questioning whether she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Jhumpa's doubt whether she made the right decision occurs during the ________ of the buying decision process

5th stage (post purchase evaluation)

Cognitive dissonance is most likely to occur during which part of the decision making process?

5th step (post purchase evaluation)

Changing people's attitudes toward a firm and its marketing program is

A long, expensive, and difficult task

Which of the following buying situations is most consistent with routinized response behavior?

Stephanie buying bottled water

For which of the following products would a consumer most likely use limited decision making?

Small/less important products

Purposeful actions to take advantage of or harm others during a transaction is best described as

Consumer fraud

Children often achieve ___ by observing parents and older siblings in purchase situations and then through their own purchase experiences

Consumer socialization

Which of the following products would probably require extended decision making before a purchase?

Expensive prodcuts

Sophie wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Honda is by far the best brand. Sophie goes to a Honda dealership. She notices a Honda Civic that is at a reasonable price point. However, she likes the fact that the Honda Accord is a mid-sized car, but it is more expensive. Sophie tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Sophie sought advice from her friend is an example of _____. Her attempt to weigh the benefits of the vehicles against one another is _____.

External information search, evaluation of alternatives

Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the uniform, Chris has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Chris because he

Has taken on attitudes, values, and behaviors of the group members

What stage of the consumer buying decision process comes after problem recognition?

Information search

When a new variety of Envirokids wholegrain breakfast cereals is first introduced, consumers will most likely engage in ___ when deciding whether or not to purchase this new product

Limited decision making

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into

Social classes

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

Social surroundings

Tara went to a five-star restaurant that had great reviews. The atmosphere was wonderful and she enjoyed the company of her friends and her boyfriend, Rhys. However, at the table next to them sat a family with five kids. The kids were very loud and often ran around. Tara, who is not fond of kids, was very annoyed. When she left the restaurant, she remarked to her friend that she didn't see what all the hype over the restaurant was about. Tara was most likely influenced by

Social surroundings

Thoughts about who is around when a product is purchased relate to which of the following situational influences?

Social surroundings