Marketing- MARKETING MIX + 4P's

Place

Getting the product to the customer. Determine how and where a product will be distributed. What countries to sell to, which retailer outlets, and other means of selling to get to the customer.

Promotion

Informing people about a product so that they want to buy the product. Advertising. Publicity. Salesperson. Personal Setting.

Marketing Mix

Product, Price, Promotion, Place (distribution).

Price

The price. Skimming pricing: (Set a high price for a new product.) Penetration pricing: (Set price very low for a new product.) Prestige:(Higher than average pricing.) Multiple unit:(Suggest bargains & increase sales volume.) Bundling:(Including complimentary product for a single price.) Loss-leaders:(Offers a product or service at a price that isn't profitable; to attract new customers.) Price-lining:(Setting prices to separate between the different models of a brand.)

Product

What products to make and sell. Brand name. Product positioning.