Marketing PART 1

Social Media Marketing

Blogging is also a major aspect of social media websites.

Product Message

In promotion, marketer should now determine the means of communicating the ----- or a certain message about the product or service that the company wants to communicate to its customers.

Innovator

Marketers are tasked with researching the kind of product customers need and ensure that the product developed not only meets customers' expectations but also exceeds them.

Instigator

Marketers serve as strategists who analyze current market trends to guide the actions of the company.

Social Media Marketing

Marketers take advantage of the site's popularity among millions of users who share ideas, photos, blogs, videos, and even advertisements every day.

Specific Measurable Attainable Relevant Time Bound

SMART

Marketing Philosophies

Starting in the 1950s, Traditional marketing followed five major approaches which are known as _.

Digital Marketing

Telecommunication companies also maximize the use of SMS as an advertising tool.

Innovator

The marketer also ensures that their products have an edge over

Instigator

This requires them to "think outside the box" and come up with creative ways to change the status quo and gain an advantage over the competition.

Blue Ocean strategy

This strategy encourages businesses to expand their market base and acquire new customers by creating new value which will give rise to new demand.

Underpromise and overdeliver

This strategy is often employed in businesses and services that rely on quick delivery of products and services.

Outdoor Promotion

This type of marketing has been increasingly influenced by digital technology.

E Marketing or Online Marketing

This usually takes the form of company websites where promotional materials, which are usually interactive, are placed.

Price

With the right product, finding the right price is another challenge.

Pricing

affordable to the customers

Goals

are aspirations that every company would like to pursue or the general direction that it wants to take

Objectives

are the specific goals that can be measured in the short term or long term

E Marketing or Online Marketing

companies have already incorporated some online store features to complement their physical stores by providing online reservation, payment, browsing, and even customization services to customers.

Kotler and Armstrong

describe marketing as "managing the customers profitably."

Traditional marketing

followed five major approaches which are known as marketing philosophies.

Long term

goals more than one years

Short term

goals that are one year or less

Telemarketing

involves the promotion of products telephone calls to identified potential customers.

Digital Marketing

involves the use of digital technologies in presenting the product or service offerings of a company.

Sachet marketing

is also done by selling the product at a reduced price for a certain period, such as cellphone load promos or hotel accommodation promos.

Customization

is another means of creating customer value by ensuring that products or services are personalized to meet a customer's specific wants and needs.

Marketing

is comprised of four basic marketing mix elements referred to as the 4Ps namely, product, price, place, and promotion.

Marketing

is the action or business of promoting or selling products or services to specific groups of consumers.

Marketing

is the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing

is the process of conceptualizing, creating, developing, promoting, and sustaining products and services by a company, focusing on the needs and preferences of the customer.

Marketing short sightedness

known as Marketing Myopia.

Customer centric approach

known as Marketing Orientation.

Digital Marketing

large screen monitors that display ads are placed in strategic places where there is heavy commuter traffic.

Social Media Marketing

makes specific use of social networking websites and relevant applications in promoting a company's products and services.

Promotion

marketer should now determine the means of communicating the product message, or a certain message about the product or service that the company wants to communicate to its customers.

Goals

serve as the main purpose of the company and are usually attained in the long term

Old generation customers

tend to be loyal to traditional products and it would take time for them to adopt new products associated with technology.

Communicating

that will capture the attention of customers

new generation customers

are younger and more open to new products and technologies.

Products

can be in the form of goods, services, or ideas.

Events Marketing

car companies host car shows to introduce new car models and clothing companies host fashion shows to showcase their new clothing line.

E Marketing or Online Marketing

online stores have become alternatives to physical stores (also known as "brick- and-mortar" stores) in terms of providing customers access to products and services.

1945

people started to have increased income and thus, had the means to become more selective with the products they buy.

Green Product

product of Societal Marketing Orientation.

Customer Expectations

refer to the perceived benefits and results a customer expects when buying and using a product or availing of a service.

Perceived value

refers to a customers's assessment of the benefits gained from buying and using a product compared to its cost as well as the competing offers on the market.

Assurance

the ability to convey trust and confidence through expert knowledge and courteous service

Reliability

the ability to provide the expected benefits and results consistently.

Empathy

the care and attention given to each customer.

Implementer

the marketer helps facilitate the production and selling processes and ensures that the members of the department perform their assigned roles.

Place

the next address is the distribution or the place.

Tangibles

the quality of physical facilities, personnel and communication services

Responsiveness

the willingness to provide prompt service and assistance

Outdoor Promotion

traditional billboards are video walls. The technology

Creating

useful and attractive features for the customers

Mobile Promotion

uses signs and ads mounted atop taxicabs, product on the sides of buses or vans, or logos painted product stickers attached to vehicles.

E Marketing or Online Marketing

utilizes the Internet to boost promotional and marketing efforts.

Marketing Myopia

when a company manufactures only one product in large quantities and fails to identity the number of customers who are willing to buy them, the company ends up with surplus products.

Generic effect

when brand name becomes the generic name of the product

1930s

when mass production became commonplace and the number of companies producing the same products increased, that the relationship between producers and consumers was highlighted.

Distributing

where customers can conveniently buy the product

Green Marketing

also called as Societal Marketing Orientation.

Marketing Orientation

In this approach, the customers' preference what they want, how much they are willing to pay, what form and feature they prefer, etc. are prioritized.

Events Marketing

Marketers use live entertainment to induce customer traffic and showcase products or services.

E Marketing or Online Marketing

Most online stores have also utilized social media networks to bolster their advertising campaigns. Some known online stores are Lazada, Zalora, OLX, AyosDito, and Pinoydvd among others.

Social Media Marketing

One popular medium for social media marketing is Facebook.

Social Media Marketing

Other social media sites like Twitter, YouTube, and LinkedIn also provide similar services that enable people to connect, express, and share content.

Implementer

The marketer ensures that the marketing strategy for the developed product is in place and implemented effectively.

Implementer

The marketer makes sure that the strategy and production process are integrated, and all customer insights are considered.

Integrator

The marketer mediates between the interests of the company and the needs of the consumers, ensuring that they are integrated into the development of the product.

Product

The marketing process starts with creating a product that satisfies the needs and preferences of customers.

Sachet marketing

The products are repacked in smaller sizes and re-priced at more affordable values.

4ps

These marketing elements are product, price, place and promotion which are known as __.

Integrator

They communicate customer insights and opinions to the company and make sure that this information reaches the concerned departments, such as the sales department and R&D (research and development) department, in order to aid product development.

E Marketing or Online Marketing

This also involves automated emailing of product information to customers.

Product Orientation

This approach focuses on the product and its innovation to attract customers

Selling Orientation

This approach relies on the strength of the company's sales force in convincing the customers to buy the product even if they do not need it.

Production Orientation

This approach requires a company to embark on mass production and distribution.

Product Orientation

This approach was considered a solution to the limitations of the production orientation.

Production Orientation

This approach was perfected by Ford Motor Company.

Societal Marketing Orientation

This is similar to marketing orientation except that concern for society's well being and the environment's sustainability is prioritized as much as the customers' preference.

Sachet marketing

This is usually done for products such as coffee, shampoo, toothpaste, and detergent.

Production Orientation

This means that the company produces a large quantity of a product and makes it available to all potential customers.

Comstock Gulati and Liguori

identified the four roles of a marketer in a company.

Marketing

involves creating the right product, offering it at the right price,

Outdoor Promotion

involves displaying promotional materials for products and services outdoors.

Events Marketing

involves the hosting of a themed event that is especially tailored for the product.

Marketing

is a daily experience of an individual as a consumer or user of products,.services, and ideas.

Sachet Marketing

is adopted to appeal to consumers who are cost-conscious and cannot afford to buy products in large quantities.

Mobile Promotion

marketers are able to advertise their products to passengers who have very little time to consume advertisements in other forms of media.

Telemarketing

marketers are outsourcing this task to call center agents who contact and inform customers of promotions for a new product or service on behalf of the company. This is done to increase the reach of the company in the market.

Customization

means matching specific wants of every customer with a certain product offering of the company, creating value and ensuring customer satisfaction.