Marketing Quiz 18

Kayla is the owner of a group of women's clothing stores located throughout the Midwestern United States. Recently, she made a large purchase from a leading clothing manufacturer, and was given _______, which is a gift to a retailer who purchases a specified quantity of merchandise.

a dealer loader

A missionary salesperson is usually employed by

a manufacturer

Hannah is a retail salesperson for Crate and Barrel in Chicago. She is most likely classified as

an inside order taker

Stacey's client group has been gradually shrinking and she is looking for new prospective clients. She has decided to spend a couple of days approaching potential customers without any prior consent. Stacey's method of approach is known as

cold canvass

Heinz uses various techniques such as coups, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered

consumer sale promotion methods

An arrangement in which a manufacturer pays a certain amount of retailer's media costs for advertising that manufacturers product is

cooperative advertising

As Quaker Oats tries to decide how to introduce its new line of breakfast bars, it considers all the advantages and disadvantages of the various consumer sales promotion methods. After careful consideration, Quaker Oats decides to use _________, which are the most widely used form of consumer sales promotion.

coupons

After compiling a list of potential customers, a salesperson must

evaluate whether each prospect is able, willing, and authorized to buy the product

Advertising that encourages customers to send in reply cards for additional information aids salespeople in achieving which goal of personal selling

finding prospects

The final stage of the selling process is

follow up

Which of the following is most likely to stimulate customer loyalty

frequent user incentives

A major disadvantage or personal selling is that it

is very expensive per contact

Yolanda's job is to find new customers for her company's telecommunication services. She encourages existing customers to add more services and find customers who are completely new to the company. Yoland would be be classified as

order getter

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

personal selling

Signs, counter pieces, racks, and self service cartoons are all forms of

point of purchase displays

At one time, Wheaties offered two free golf balls with the purchase of a twin pack of Wheaties cereal featuring tiger woods. This is an example of a

premium

Which of the following involves building mutually beneficial long term associations with a customer, usually a business customer, through regular communications over prolonged periods of time

relationship selling

When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a

scan-back allowance

Which of the following is not true when making the sals presentation

the salesperson should focus on anticipating questions and answering them before they're asked

When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decision regarding sales promotion methods

type of package