Marketing Quiz 7

According to Maslow's hierarchy of needs,

individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.

routinized response behavior

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?

routinized response behavior

After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing

cognitive dissonance.

Which of the following products would probably require extended decision making before a purchase?

expensive products

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

extended

Extended decision making is the type of consumer decision-making process that

is the most complex decision making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.

Salina is shopping for low-calorie frozen dinners to take to work for lunch. Salina has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Salina's thought processes and behavior caused by this information is called

learning.

A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's

level of involvement.

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

limited decision making.

The three major categories of influences on the consumer buying decision process are:

situational influences, social influences, and psychological influences.

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

social influences.

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is

the importance and intensity of interest in a product in a particular situation.

Purchasers who purchase products for personal or household use and not for business purposes are called the

ultimate consumers.

In the consumer buying decision process, the information search stage

yields a group of brands that a buyer views as possible alternatives.

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

limited decision making.

The three most widely recognized types of consumer decision making are:

limited problem solving, extended problem solving, and routinized response behavior.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

motives

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least basic to survival. These needs, in order from most to least basic to survival are

physiological, safety, social, and esteem, self-actualization.

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

problem recognition