marketing quiz questions

LaCroix has a new flavor of sparkling water that it wants to test to determine the reactions of probable buyers. Which of the following test market characteristics would be least useful to LaCroix when testing the new beverage? a.Tourism is a major industry in the area. b.Retailers would be cooperative. c.The city has stable year-round sales of flavored and sparkling waters. d.There are research and audit services available. e.Testing efforts would not be easily jammed by competitors.

a. Tourism is a major industry in the area.

Refer to Scenario 13.1. The fact that the "Y" is open from 6:00 am until 11:00 pm is most directly related to the ____ element of its marketing mix. a.distribution b.price c.promotional d.service e.product

a. distribution

When marketers at Link Snacks met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development? a.Idea generation b.Test marketing c.Product development d.Commercialization e.Business analysis

a.Idea generation

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs. a.social b.self-actualization c.emotional d.familial e.safety

a.social

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers. a.wealthier b.inexperienced c.younger d.older e.experienced

b. inexperienced

Jaguar I-Pace sedans have the unique characteristics of being a totally electric, luxury sports sedan. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants the I-Pace to be seen in a totally different light. Based on these objectives, he would want a.to base its positioning on the vehicle's styling. b.to avoid competition. c.to engage in head-to-head competition. d.to base its positioning on price. e.to base its positioning on the target market.

b. to avoid competition.

Cecelia reads through her e-mails containing advertisements for sweaters from Zara, purses from Michael Kors, and athletic shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Pumas. Cecelia has engaged in selective a.analysis. b.retention. c.exposure. d.distortion. e.organization.

b. retention

Frito-Lay entices consumers to its websites through contests and games, but it cannot force people to visit its websites due to the ____ characteristic of online media. a.connectivity b.accessibility c.control d.addressability e.interactivity

c. control

The Alzheimer's Association is a national nonprofit organization serving individuals who suffer from Alzheimer's or dementia and their families as well as providing funding to support research. The Alzheimer's Association has chapters or affiliate organizations across the country to better serve each local market area. Each Alzheimer's Association chapter is responsible for making purchases for their office furniture, computers, printers, and other business services the organization needs, such as telephone or Internet. The Alzheimer's Association is a(n)_______ type of business market. a.retailer b.reseller c.institutional d.producer e.government

c. institutional

A shopping center containing a Macy's, a Sears, and a JCPenney as well as dozens of specialty shops, restaurants, and entertainment is most likely a a.complete business district. b.lifestyle shopping center. c.regional shopping center. d.community shopping center. e.neighborhood shopping center.

c. regional shopping center.

Retailers play a major role in creating all of the following except a.possession utility. b.place utility. c.spatial utility. d.time utility. e.form utility.

c. spatial utility.

What are the four major factors that influence business buying decisions? a.Environmental, organizational, technological, and individual b.Environmental, organizational, psychological, and individual c.Environmental, psychological, individual, and technological d.Environmental, organizational, interpersonal, and individual e.Technological, organizational, environmental, and interpersonal

d. Environmental, organizational, interpersonal, and individual

Cleveland accesses Overstock.com's site on the internet and purchases a business laptop case. This is an example of a.direct-response marketing. b.direct selling. c.home shopping. d.catalog retailing. e.online retailing.

e. online retailing.

Bic, which is widely known for producing ballpoint pens and related writing products, tried to introduce Bic disposable underwear. The reason this new product failed is likely because of

ineffective branding

Dorito's has expanded to Nacho Cheese Doritos, Cool Ranch Doritos, and Salsa Verde Doritos, to name a few. These are examples of

line extensions

During the maturity stage

some competitors are forced out