markting

States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:

New businesses Tourists

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called

marketing

The factors that go into a marketing program: product, price, place, and promotion, are called the mix.

marketing

state governments use _____________________ to compete with other states and countries to locate businesses in their areas

marketing

Many customers value fast, fresh, flavorful food that is free of preservatives, chemicals, and antibiotics. The marketing mix factor that represents the value of the product to a customer is:

price

The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the _____________________ era which was followed by the selling era, the marketing concept era and finally the customer relationship era..

production

The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the:

production era

When production capacity exceeded the immediate market demand, the business philosophy changed from the production era to the

selling

When businesses developed mass-production techniques and capacity exceeded immediate demand, the:

selling era began

Rank order the different eras of marketing by putting the earliest at the top to the most recent at the bottom.

=production -sales -marketing concept -customer relationship