Mass Comm Midterm
What are the 3 steps of Sissela Bok's model for ethical decision making? get all 3 correct and in order
1) consult your conscience 2) Seel alternatives 3) Hold an imaginary meeting with those involved
How many attendance/participation points are available each day of class?
5
What is a talkie?
A film with sound
What are forms of secondary revenue?
Action figures...
From the 1930's Production Code, give at least one specific example of something that it attempted to regulate.
Adultery, seduction, and rape were never to be more than suggested and it must always be punished by the end of the film. Also couldn't go into detail about a crime, display things like machine guns, law enforcement couldn't be seen dying as a result of a criminal, and crime had to be punished by the end of the film.
What is synergy?
All of the parts of a company working together
In 1897, a film caused an uproar because it depicted something that was against the law in most states. What was depicted in this film that caused so much concern?
Boxing
What is vertical integration?
Control of the production, distribution, and exhibition of a film or other cultural product by one company
What does the FCC stand for?
Federal Communications Commission
What is whitewashing?
Giving roles to mostly white actors/lack of minorities in film
Your textbook uses the term "legacy media." What does that mean?
It is regarding some of the major forms of media that have been around for a long time and have been very popular. This includes radio, newspapers, magazines, TV broadcast, and many others. Some of these forms or media are being replaced by more modern forms of media today.
What is special about the movie "Gone with the Wind"
It sold the most tickets of any movie ever
Why was they popular radio show Amos n' Andy controversial?
It was a show about 2 black characters but the characters were played by white actors.
What is special about Jaws?
It was the first blockbuster movie
A newspaper photographer has taken a disturbing picture of a fatal accident caused by a drunk driver. The paper's photographer and editor decide to run the photo, despite the pain it will cause the family of the people in the accident, because they feel that it will lead to people doing more to prevent drunk driving, and perhaps save some lives. When they make this ethical decision to put the good of the public at large over the needs of the victim's family, they are making use of which of the following ethical principles? Select one: a. Aristotle's golden mean b. Kant's Categorical Imperative c. Rawls' veil of ignorance d. John Stuart Mill's principle of utility
John Stuart Mill's principle of utility
The Bechdel Test for Women in Film was designed to: Select one: a. see how much violence is directed against women in movies. b. test whether women have a meaningful presence in a movie. c. determine if women are better actors than men. d. figure out if women are more suited to directing movies than men.
The correct answer is: test whether women have a meaningful presence in a movie.
What makes talk and sports radio so popular with station owners?
They are less likely to have people change the channel. This means that they will usually get more frequent listeners which brings them more money. (because they'll have more commercials)
Based on the "Participation Guidelines" you were to read, explain two ways you can get participation points in class if you don't want to raise your hand to answer a question.
You can comment on how someone else's answer or how another piece of information helped you understand what we were learning. You can also go onto the group discussion/forum on Moodle and comment or discuss things that you might've seen or read that would somehow relate to something in this class.
The theory of the "veil of ignorance" means which of the following? a) Justice is possible when decisions are made without considering the social status of the people involved. b) Ethical behavior comes from striking a balance between excess and defect c) That which is virtuous provides the greatest happiness for the greatest number d) You should act as though what you do will become universal law
a) Justice is possible when decisions are made without considering the social status of the people involved
A reporter has been ordered by police to leave the scene of a protest or else she will be arrested. The reporter decides to stay in the area to report on the protest based on the principle that the reporter's duty is to always report a story no matter what the outcome. The reporter tells the police she will stay and report because IT IS THE REPORTER'S DUTY TO DO SO. This reporter is making use of ____. a) Kant's Categorical imperative b) Aristotle's golden mean c) Rawls' veil of ignorance d) John Stuart Mill's principle of utility
a) Kant's Categorical imperative or c) Rawls' veil of ignorance
The "golden mean" was Aristotle's notion of which of the following? Select one: a. Ethical behavior comes from striking a balance between excess and defect. b. You should act as though what you do will become a universal law. c. That which is virtuous provides the greatest happiness for the greatest number. d. Justice is possible when decisions are made without considering the social status of the people involved.
a. Ethical behavior comes from striking a balance between excess and defect.
John Stuart Mill's philosophy of "utilitarianism" says which of the following? Select one: a. That which is virtuous provides the greatest happiness for the greatest number. b. Justice is possible when decisions are made without considering the social status of the people involved. c. Ethical behavior comes from striking a balance between excess and defect. d. You should act as though what you do will become a universal law.
a. That which is virtuous provides the greatest happiness for the greatest number.
Which of the following could BEST be considered a mass communication channel. Select one: a. The Web b. E-mail c. A fax d. Cell phones
a. The Web
The term "morals" means which of the following? Select one: a. a religious or philosophical code of behavior b. a way of justifying behavior that cannot otherwise be justified c. "the just-right point between excess and defect" d. a rational means of decision making when both alternatives are equally attractive or unattractive
a. a religious or philosophical code of behavior
A message being sent must be ______ before it can be transmitted. Select one: a. encoded b. channeled c. reprocessed d. decoded
a. encoded
What was blacklisting?
actors accused of supporting communism. They got blacklisted which prevented them from getting certain roles
The golden age of radio was from a) 1960's-1980's b) 1920's-1940's c) 1950's-1960's d) 1980's-1990's
b) 1920's-1940's
The "golden mean" was Aristotles notion of which of the following? a) Justice is possible when decisions are made without considering the social status of the people involved. b) Ethical behavior comes from striking a balance between excess and defect c) That which is virtuous provides the greatest happiness for the greatest number d) You should act as though what you do will become universal law
b) Ethical behavior comes from striking a balance between excess and defect
Which of the following is the federal agency charged with regulating telecommunications, including radio and television broadcasting? a) FTC b) FCC c) IRS d) FAA
b) FCC
Digital recordings, such as CDs, frighten recording companies for which of the following reasons? a) they don't wear out as fast as tapes or vinyl recordings did. b) consumers can potentially make perfect digital copies of the music without paying for them c) they can contain more music than old analog LP discs, and so consumers expect to receive more songs to fill that space d) the sound quality of digital recordings is different from that of analog recordings
b) consumers can potentially make perfect digital copies of the music without paying for them
Emile Berliner is famous for which of the following? a) he invented the phonograph, a way to record sound on a foil cylinder b) he invented the gramophone, a way to record sound on a flat disc that could be mass-produced c) he invented the Sony Walkman in 1979 d) he founded MTV in 1981
b) he invented the gramophone, a way to record sound on a flat disc that could be mass-produced
Samuel Morse invented which form of communication? a) phonograph b) telegraph c) gramophone d) radio
b) telegraph
The concept of "tabloid laundering" means which of the following? a) promoting tabloids in such a way as to make them appear respectable b) that mainstream "respectable" media report on the stories they see the tabloids covering c) that legitimate news stories are made to seem more sensational than they are d) leaking a story to the tabloids when your own newspaper won't run it
b) that mainstream "respectable" media report on the stories they see the tabloids covering
Why did the movie industry develop The Production Code to self-censor movies? Select one: a. Because actors and actresses had protested having to do nude scenes in films. b. Because many states, communities, even the federal government were threatening to set up censorship boards that might have inconsistent standards of what they would or would not accept. c. Because talking films seemed much more explicit to audiences than did silent films. d. Because Hollywood wanted to be responsible and not produce films that would lead to immoral behavior.
b. Because many states, communities, even the federal government were threatening to set up censorship boards that might have inconsistent standards of what they would or would not accept.
The term "ethics" means which of the following? Select one: a. "the just-right point between excess and defect" b. a rational means of decision making when both alternatives are equally attractive or unattractive c. a religious or philosophical code of behavior d. a way of justifying behavior that cannot otherwise be justified
b. a rational means of decision making when both alternatives are equally attractive or unattractive
A message being sent must be ______ before it can be transmitted. Select one: a. decoded b. encoded c. channeled d. reprocessed
b. encoded
The SMCR (Sender-Message-Channel-Receiver) model of mass communication is also known as the _______model. Select one: a. ritual b. transmission c. reception d. publicity
b. transmission
John Stuart Mill's philosophy of "utilitarianism" said which of the following? a) Justice is possible when decisions are made without considering the social status of the people involved. b) Ethical behavior comes from striking a balance between excess and defect c) That which is virtuous provides the greatest happiness for the greatest number d) You should act as though what you do will become universal law
c) That which is virtuous provides the greatest happiness for the greatest number
Which of the following advertisers would be held to the highest standard of truthfulness? a) an ad that a swimsuit was "the cutest ever" b) an ad that said an amusement park was "the most fun you could have on a summer day" c) an ad that said a pill was the "fastest headache remedy your doctor can prescribe" d) an ad that said a restaurant has food "just like mother used to cook"
c) an ad that said a pill was the "fastest headache remedy your doctor can prescribe"
The most popular radio format today, among adults 18 years and older, is which of the following? a) classic rock b) news/talk c) country d) urban contemporary
c) country
What is Berry Gory Jr. best known for? a) being the radio operator who received the initial distress call from the Titanic b) starring in the first kinetoscope film c) founding Motown Records d) discovering Bob Dylan
c) founding Motown Records
The theory of the "veil of ignorance" means which of the following? Select one: a. That which is virtuous provides the greatest happiness for the greatest number. b. You should act as though what you do will become a universal law. c. Justice is possible when decisions are made without considering the social status of the people involved. d. Ethical behavior comes from striking a balance between excess and defect.
c. Justice is possible when decisions are made without considering the social status of the people involved.
What are the call letters and frequency of the student-run radio station on campus? Note: this will not count against you if you get it wrong. Select one: a. KMSC 90.3 FM "Fusing 90" b. MCTV 92.9 FM "Function 93" c. KMSC 92.9 FM "Fusion 93" d. MCTV 90.3 FM "Function 90"
c. KMSC 92.9 FM "Fusion 93"
Kant's "categorical imperative" said which of the following? Select one: a. Ethical behavior comes from striking a balance between excess and defect. b. Justice is possible when decisions are made without considering the social status of the people involved. c. You should act as though what you do will become a universal law. d. That which is virtuous provides the greatest happiness for the greatest number. Feedback
c. You should act as though what you do will become a universal law.
An e-mail you send to your mom telling her you got an "A" on this quiz would be called which of the following types of communication? Select one: a. mass communication b. intrapersonal communication c. interpersonal communication d. group communication
c. interpersonal communication
Andy is watching an episode of the animated series Family Guy streaming on the Internet. The Family Guy cartoon is an example of which of the following types of communication? Select one: a. group communication b. intrapersonal communication c. mass communication d. interpersonal communication
c. mass communication
An audience member's skills at decoding the intellectual meaning of an argument presented in a newspaper editorial involves the _________ dimension of media literacy. Select one: a. cognitive b. aesthetic c. emotional d. moral
cognitive
A newspaper photographer has taken a disturbing picture of a fatal accident caused by a drunk driver. The paper's photographer and editor decide to run the photo, despite the pain it will cause the family of the people in the accident, because they feel that it will lead to people doing more to prevent drunk driving, and perhaps save some lives. When they make this ethical decision to put THE GOOD OF THE PUBLIC AT LARGE OVER THE NEEDS OF THE VICTIM'S FAMILY, they are making use of which of the following ethical principles? a) Kant's categorical imperative b) Aristotle's golden mean c) Rawls' veil of ignorance d) John Stuart's principle of utility
d) John Stuart's principle of utility
Which of the following was on of the major effects of the Telecommunications Act of 1996 on radio? a) Fewer stations played urban contemporary music b) Many conservative talk radio hosts were forced off the air c) Radio programs started having content ratings similar to that used by movie studios d) That today, large media corporations can own many radio stations, for example, iHeartRadio, that at one time own more than 1,200 stations
d) That today, large media corporations can own many radio stations, for example, iHeartRadio, that at one time own more than 1,200 stations
Kant's "categorical imperative" said which of the following? a) Justice is possible when decisions are made without considering the social status of the people involved. b) Ethical behavior comes from striking a balance between excess and defect c) That which is virtuous provides the greatest happiness for the greatest number d) You should act as though what you do will become universal law
d) You should act as though what you do will become universal law
Advertisers exert control over media outlets by doing which of the following? a) pulling ads from magazines that carry controversial content b) pulling ads from newspapers that are critical of their company c) encouraging television networks to carry the type of programs they like to advertise next to d) all of the above
d) all of the above
Which of the following would be an example of potential corporate conflict of interest? a) giving positive coverage of a charity event being chaired by the golfing buddy of your newspaper's publisher b) covering a sports franchise owned by the same parent company as your television station c) reporting about the sale of the newspaper you work at to a new corporation d) all of the above
d) all of the above
The term "sensationalism" in journalism means which of the following? a) covering events that are stimulating and interesting b) covering the events that are most important to the nation c) covering everyday events in a way that makes them interesting to the public at large d) covering events in a lurid or highly emotional manner
d) covering events in a lurid or highly emotional manner
The method of recording sound that involves storing it in a series of numbers is called which of the following? a) long-playing recording b) analog recording c) social recording d) digital recording
d) digital recording
Which of the following could BEST be considered a mass communication channel. Select one: a. E-mail b. A fax c. Cell phones d. The Web
d. The Web
Social networking sites such as Facebook or Twitter are examples of which of the following types of communication? Select one: a. interpersonal communication b. group communication c. mass communication d. all of the above
d. all of the above
In a television news broadcast, the sender would be which of the following? Select one: a. the news anchor b. the large media company that owns the station c. the sources the anchor is interviewing. d. all of the above.
d. all of the above.
Social networking sites such as Facebook or Twitter are examples of which of the following types of communication? Select one: a. interpersonal communication b. group communication c. mass communication d. all of the above.
d. all of the above.
What could be called "fake news?" Select one: a. exaggerated news that is presented in a satirical form b. news that is false because of either error or deliberate fabrication c. news that someone doesn't like d. all of these
d. all of these
An e-mail you send to your mom telling her you got an "A" on this quiz would be called which of the following types of communication? Select one: a. intrapersonal communication b. a fairy tale c. mass communication d. interpersonal communication e. group communication
d. interpersonal communication
George is reading the latest novel by Stephen King. The book he is reading is an example of which of the following types of communication? Select one: a. interpersonal communication b. intrapersonal communication c. mass communication d. group communication Feedback
mass communication
The _______ model of mass communication looks at how audience members use the mass media to create a shared experience Select one: a. transmission b. publicity c. ritual d. reception
ritual
Which of the following might be called the world's first major communication network? Select one: a. a gossip chain b. the telegraph c. the Roman Catholic church d. early newspapers
the Roman Catholic church
