media advertising and PR quiz

The "1984" commercial for Apple Computer that ran one time during the 1984 Super Bowl was created by this agency.

Chiat Day

The 1959 "Think Small" ads for Volkswagon were created by this agency.

DDB & Co (Doyle Dane Bernbach)

The 1960's and the 1970's in advertising are often referred to as:

The Creative Revolution

The 1988 "Just Do It" ads for Nike were created by this agency.

Wieden & Kennedy

The _____________ department is typically headed by an account executive, who serves as liaison between agency and client, keeping communication flowing between the two and heading the team of specialists assigned by the agency to the client.

account management

Placement of advertising in media is compensated through a _____________, typically 15% of the cost of the time or space.

commission

Bill Bernbach, the creative director for Doyle Dane Bernbach (DDB), is generally credited with being the first person in advertising to have a __________ and a(n) __________ work together on an ad.

copywriter and artist

The _____________ department is where the advertising is developed from idea to ad. It involves copywriting, graphic design, and often the actual production of the piece, for example, radio, television, and Web spots.

creative

The _____________ department makes the decisions about where and when to place ads and then buys the appropriate time or space.

media

Ad production is billed at an agreed upon price called a _____.

retainer