Media and Culture Chapter 1
Cultural Studies Approaches
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Media Theory vs. Cultural Studies Theories
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modernism
During Industrial Revolution, high culture
8 Media Shifts
Epistomological, technological, aesthetic, personal, political, economic, discursive, and cultural
Cross-Platform
a business model favored by corporate interests consolidating various media holdings
Mean World Syndrome
acceleration and desensitization, how violence controls and us, men usually relate to this video
Culture as a Map
an ongoing process, accounts for diverse/individual tastes directs focus to different areas
Selective Exposure
audiences tat seek message according to beliefs
High Culture
ballets, symphonies, museums, "good taste"
Values of Modernism
celebrating the individual, rational order, working efficiently, and rejects tradition
Mass Media
channels of communication
feedback
consumers return messages to gatekeepers through letter/calling
postmodernism
contemporary, low culture
5 stages of Critical perspective
description, analysis, interpretation, and evaluation
Digital Communication
images/sounds turned into electronic signals
culture as a Skyscraper
lists things, no specific order, separates things well
Gate Keepers
message filters
Exit Through the Gift Shop
movie about street art, supports high culture and low culture,
Value of Postmodernism
opposing hierarchy, diversifying and recylcling culture, questioning science, and embracing paradox
periods of mass media
oral, print, electronic, digital
blogger
personalized opinion sites
critical process
stresses the subtle distinctions between amassing info and becoming knowledgeable (media literacy)
Early media effects methods
survey research, content analysis, correlation study, and experimental study
culture
symbols of expressions that groups use to make sense of their daily lives
Media Convergence
techological merging of content
Mass Communication
the design and delivering of messages to large diverse audiences
communication
the process of creating symbol systems that convey info and meaning
Low Culture
video games, radio, rock music, "junk"
