Meta Certified Digital Marketing Associate study guide

Ad set

A group of ads that share the same daily or lifetime budget, schedule, bid type, bid information and targeting information.

Meta Audience Network

A network of mobile app publishers who have been approved by Meta to show ads in their apps

Ad delivery

A process through which you declare the maximum price you're willing to pay for a click, impression or conversion

Ads report

A report created and managed in Ads Manager that indicates the performance of a set of ads.

Advantage+ campaign budget (Ads Manager)

A setting in Ads Manager that enables Meta technologies to distribute your spend across the ad sets in your campaign to get the best overall performance

budget (Ads Manager)

A setting that you use to tell Meta the maximum amount you're willing to spend on each ad set in a campaign.

A/B test

An A/B test is a study that allows your to conduct a controlled experiment comparing multiple ad sets to see which performs the best-also known as "Split Testing"

Campaign

An ad or series of ads built around a single theme or set of attributes and delivered by an ad platform to a specific audience.

Meta Ads Manager

An interface where you can view, make changes and access performance reports for all your campaigns, ad sets and ads.

Ad

An item of promotional content

Advantage+ Placements

An option you select when uploading your ad content to Ads Manager that allows Meta technologies to automatically deliver your ad on the most effective platform

Conversion Objectives

App promotion & Sales

Awareness Objectives

Awareness

Three stages of the customer journey

Awareness, Consideration, and Conversion

Ad Level (Meta Ads Manager)

In Ads Manager, the ad level is the stage of campaign creation where you build individual ads

ad set level (Ads Manager)

In Ads Manager, the ad set level is the stage of campaign creation where you build groups of ads.

Campaign level (Ads Manager)

In Ads Manager, the campaign level is the stage of campaign creation where you build an ad or series of ads around a single theme or set of characteristics.

Carousel (Ad Format)

Promotional content that displays multiple images or videos that scroll from left to right.

Campaign Objective

The goal an advertiser selects that reflects what they want to achieve with their marketing effort; in Ads Manager, this setting is located in the first level of campaign creation

Ad Format

The layout of an ad that determines how the ad will look and how many images or videos it will contain

Consideration Objectives

Traffic, Engagement, and Leads