Meta Practice Test - Media Buying - A

1/1: A brand is preparing to launch their first advertising campaigns on Meta platforms. The brand primarily runs conversion-based campaigns, and wants to make sure the correct tools are in place before launch. The brand sells products globally through their website. Which tools should the media buyer implement? (pick 2) - SDK - Pixel - Conversions API - Offline Conversions

- Pixel - Conversions API

1/1: A small business owner is setting up their catalog and will upload items through a data feed. The business needs to format their file correctly but is not sure how to show the price of each item. Which format is supported when uploading a product data feed? - 5.99 US Dollars - 5,99 - 5.99 USD - $5.99

5.99 USD

1/1: A brand is setting up an awareness campaign. Their creative agency provides 30-second videos that reveal the brand in the 10th second and use a 1:1 aspect ratio. The ads should run on the Facebook app and Instagram mobile feed only. What does the brand need? - A longer video length of 1 minute and change to 9:16 ratio - A shorter video length of less than 15 seconds and change to 4:5 aspect ratio - A longer video length of 1 minute and change to 16:9 aspect ratio - A shorter video length of less than 15 seconds and change to 16:9 aspect ratio

A shorter video length of less than 15 seconds and change to 4:5 aspect ratio

1/1: A client wants to own their ad account but have their media agency partner run their campaigns. Which permission levels should a client grant their media agency? - Add media agency to client Business Manager through partner access and select ad account as asset. - Add client to agency Business Manager through admin access and select ad account as asset. - Add media agency to client Business Manager through admin access and select ad account as asset. - Add client to agency Business Manager through partner access and select ad account as asset.

Add media agency to client Business Manager through partner access and select ad account as asset

1/1: An e-commerce store runs a campaign for 6 months without making any changes. The campaign initially delivered efficient results but cost per result has increased over time. Daily budget: $150 USD Bidding: Highest volume Ad objective: sales Optimization event: Purchase How should the media buyer optimize the campaign? - Add new creative - Increase the daily budget - Change optimization event to link clicks - Decrease audience size

Add new creative

1/1: Which ads are policy compliant? - Ads that lead to a non-functioning landing page - Ads that promote a job opportunity - Ads that promote penny auctions - Ads that contain sensational content

Ads that promote a job opportunity

1/1: A nonprofit organization is running a successful awareness campaign using multiple video ads and Advantage+ placements. A team member notices that the organization's ad appears as an in-stream video during a long-form video from a political party on Facebook. According to the organization's brand guidelines, the video should not appear during political videos. What should the media buyer recommend? - Check the delivery reports to see exactly where the ads appeared - Apply a topic exclusion for Politics under Brand Safety settings - Use manual placements and exclude in-stream video - Block the political party under their Facebook Page settings

Apply a topic exclusion for Politics under Brand Safety settings

1/1: An advertiser is the registered admin of a Business Manager. The advertiser gives a new team member employee access. When the new team member builds out the ad campaign, they cannot add the Facebook Page at the ad level. Which step should the advertiser take to provide access to the team member? - Make the team member a Business Manager analyst - Assign the Facebook Page as an asset to the team member - Ask the team member to set up two-factor authentication - Provide task access through Page settings to create content

Assign the Facebook Page as an asset to the team member

1/1: A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4 weeks and reach as many people as possible. The brand wants their audience to see the campaign twice a week. Which strategy should the media buyer implement? - Awareness objective with Reach & Frequency buying type - Leads objective with Auction buying type - Traffic objective with Auction buying type - Engagement objective with Reach & Frequency buying type

Awareness objective with Reach & Frequency buying type

1/1: A client is running an awareness objective campaign and wants to understand how many people recall seeing their ads. What should the media buyer implement? - A/B test - Conversion Lift study - Brand Lift - MMM

Brand Lift

1/1: A client is concerned with brand safety and wants the same block list applied to all campaigns that run in their account. Where should the media buyer apply the block list? - Ads Manager - Brand Safety Hub - Commerce Manager - Creative Hub

Brand Safety Hub (The correct answer was "Brand Safety Hub". I want advertisers to know that the best way to avoid error is to apply block lists at the ad account level)

1/1: A car brand wants to create leads from people who might be interested in their new convertible on sale. The brand wants to showcase images of the interior and exterior features of the car. Which creative format should the media buyer use to meet this business goal? - Audience Network - Image - Video - Carousel

Carousel

1/1: A retailer wants to launch a national campaign to promote an upcoming clothing line using video creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send people to a landing page about the new products on their website. The retailer then wants to target people who viewed the landing page. Which action should the retailer take? - Choose the Awareness objective with a broad audience and create a Custom Audience of people who viewed the video campaign. - Choose the Traffic objective with a broad audience and create a website Custom Audience of people who visited the website. - Choose the Awareness objective targeting a Custom Audience that viewed the video campaign. - Choose the Traffic objective targeting a Custom Audience that has visited their website.

Choose the Traffic objective with a broad audience and create a website Custom Audience of people who visited the website.

00/1: A brand has an always-on campaign to target new and existing customers. The campaign is set up using lifetime budgets and optimizing for purchase. Each ad set receives approximately 20 sales per week. Across their several ad sets, delivery remains in the learning phase, or learning limited. Which change should the media buyer recommend to improve performance? - Combine ad sets - Change the optimization event to Engagement - Introduce influencer marketing - Switch to the traffic objective

Combine ad sets

1/1: A company used Advantage+ placements and had slightly better results on Instagram. What should the media buyer activate in the next campaign? - Place ads on Instagram only in the future - Continue using the same campaign strategy - Break out audiences by placement - A/B test Instagram feed vs Instagram stories

Continue using the same campaign strategy

1/1: A brand is running an awareness campaign across several platforms and wants to quickly determine the most effective messaging. They are targeting men and women 18-35 with a budget of $50,000. What should the media buyer implement? - Marketing Mix Modeling - Creative Split Test - Brand Lift single cell - Audience Split Test

Creative Split Test

00/1: A global beauty brand is preparing to launch a new skincare line. The new products are not yet available to purchase, but the brand wants to start pre-promotion as soon as possible. In phase one, the brand wants to encourage people to connect with their brand on Messenger for a 1:1 personalized skin consultation. Which solution should the media buyer implement? - Engagement campaign that uses the Messaging Apps conversion location - Leads campaign that collects name and email address in an Instant form - Sales campaign that uses the 'Contact Us' CTA - App promotion campaign with Messenger as the placement

Engagement campaign that uses the Messaging Apps conversion location. (The correct answer was "Engagement campaign that uses the Messaging Apps conversion location". To connect via Messenger you can use a few different ODAX objectives. But, you would need to select the 'Messaging Apps' conversion location at the ad set level.)

1/1: A client wants to understand the average number of times a person saw an ad during a campaign. Which reporting column should the media buyer reference? - Impressions - Clicks - Reach - Frequency

Frequency

1/1: For the month of December, a brand wants to make sure they spend all remaining marketing budget before the end of the year. In January, the brand has a business goal of keeping their cost per action at an average of $40. Which bidding strategy should the media buyer recommend to this client? - Highest volume or value goal in December; Cost per view in January - ROAS goal in December; Bid cap in January - Highest volume or value goal in December; Cost per result goal in January - Cost per result goal in December; Bid cap in January

Highest volume or value goal in December; Cost per result goal in January

1/1: A client wants to launch a sales campaign that contains 4 ad sets for 1 month with a $100,000 budget. The client is primarily concerned about obtaining as many sales as possible with the entire budget. How should the media buyer set up the budget? - Lifetime budget at the campaign level - Daily budget at the campaign level - Lifetime budget at the ad set level - Daily budget at the ad set level

Lifetime budget at the campaign level

1/1: Which call to action violates Meta policies? - Click here - Buy now - Lose weight - Learn more

Lose weight

1/1: A media buyer needs to add items to a catalog for a client. The inventory size is small and does not change often. How should the media buyer add items? - Manually in Commerce Manager - Data feed with a spreadsheet - Import items automatically with a Meta pixel - Catalog Batch API with an HTTP request

Manually in Commerce Manager

1/1: A client wants to understand where ads were displayed during a campaign. Which detail in Ads Manager should the media buyer reference? - Placement - Impressions - Reach - Frequency

Placement

1/1: A bakery recently started offering chocolate cake online using the Traffic objective but has not sold any chocolate cake. Which campaign objective should the bakery use to help increase purchases by the end of the season? - Awareness - Engagement - Sales - Leads

Sales

1/1: A client provided a $100,000 budget for a 4-week sales campaign. The campaign spent $40,000 the first week and $20,000 the second week. How should a client ensure an evenly allocated budget each week? - Select a Daily Budget - Use multiple creative assets - Select optimization events - Use multiple ad sets

Select a Daily Budget

00/1: A media buyer runs a campaign using videos with text overlays. The campaign performs poorly. The client states that the text overlays were the problem. Text overlays violate Meta policies, which affected delivery. What should the media buyer recommend about using text overlays? - Use stylized, smaller, monochrome fonts - Use overlays to obstruct the visuals for targeted campaign ads - Use a modern, clean font in a large enough type size and a contrasting hue - Use text overlays to communicate several messages

Use a modern, clean font in a large enough type size and a contrasting hue

1/1: A retail client has a business goal of acquiring 200 new customers for the month of February. They want to reach people who are closest to their highest value customers. Which targeting strategy should the client adopt? - Engagement Lookalike Audience - Value-Based Lookalike Audience - High Lifetime Value Customer List - Core Interest-Based Audiences

Value-Based Lookalike Audience

1/1: A media buyer launches a Sales campaign and notices their cost per result is too high after 2 days. What should the media buyer do? - Wait for the campaign to exit the learning phase - Change the creative to avoid fatigue - Decrease the budget to lower the cost per result - Add multiple ad sets to understand impact on performance

Wait for the campaign to exit the learning phase