MGMT CH 7

analyzer strategy compromises some elements of what other 2 strategies?

prospector and defender strategies.

GE Business Screen

provides "a more sophisticated approach to managing diversified business units" unlike the BCG matrix, which is considered relatively narrow and overly simplistic.

Growth Stage

more firms begin producing the product, and sales continue to grow" (ibid., 194). Managers must guarantee their product's quality and delivery and identify differences between their product and that of their competitors. At this stage, it is crucial to implement strategies to slow the entry of competitors into the market so the firm can maintain competitive advantage.

Strategic Imitation

efforts by other organizations to duplicate the distinctive competence of an organization.

culture implementing differentiation strategy

emphasizing "creativity, innovation, and response to customer needs"

Manufacturing implementing differentiation strategy

emphasizing quality and meeting specific customer needs, over reducing costs; (b) sometimes keeping inventory on hand for customers to have easy access; and (c) engaging in costly customization to meet customer needs.

marketing and sales implementing differentiation strategy

emphasizing the "high-quality, high-value image of the organization's products and services

Which of the following are components of the Mile and Porter Typology?

Prospector, Defender, Analyzer, and Reactor

take profits

cash cows

disadvantages of Unrelated Diversification

- Corporate-level managers experience difficulties in providing helpful strategic guidelines - often fail to exploit important synergies, which leaves them at a competitive disadvantage compared to organizations that use related diversification

Related Diversification advantages

- reduces the organization's economic risk - allows the organization to spread the overhead cost across the businesses -allows the organization "to exploit its strengths and capabilities in more than one business" and capitalize on synergy.

advantages of Unrelated Diversification

- relative stable performance over time due to the different cycles of the unrelated businesses - allows to allocate resources to businesses that have high returns potentials.

Good strategies have what characteristics?

- support mission - exploit opportunities and strengths - neutralize threats - avoid weaknesses

An organization may address its weaknesses in two ways:

1. By investing to obtain strengths required to implement mission-supporting strategies. 2. By modifying its mission to align with its existing skills and capabilities.

SWOT analysis identifies two categories of organizational strengths:

1. Common Strength 2. Distinctive Competencies.

There are two major tools for managing diversification:

1. Organization Structure 2. Portfolio Management Techniques

corporate level strategy

a set of strategic options that that inform how an organization manages its operations concurrently across several markets and industries.

Having successfully led a global diversification strategy for your organization, you have been asked to be the keynote speaker at a conference on globalization. Which of the following are advantages of diversifying internationally that you might cite in your address? Check all that apply. a. Companies may be able to use one facility to serve a larger number of customers. b. After gaining entry to a country's market, companies may be able to leverage their presence in the country to expand their product offerings there. c. International companies become highly efficient because they can make decisions in a standard way for all their businesses. d. Companies may be able to locate their facilities closer to customers or to raw materials.

a,b,d

SWOT enables an organization to identify...

the the opportunities and threats in its environment.

Synergy is when the "businesses' economic value together is greater than

their economic value separately

Porter's Generic Strategies

there are three generic strategies that are widely applicable to diverse competitive situations: 1. Differentiation Strategy 2. Overall cost leadership strategy 3. focus strategy

dogs

They represent businesses with a very small share of the market and low growth expectations. (low relative market share, low market growth rate)

What does emergent strategy involve

allocating resources even in the absence of explicitly chosen strategies

How is a SWOT analysis used to formulate a strategy?

mission ---> swot analysis ---> good strategies

Resource Deployment

the distribution of an organization's resources across the areas in which it competes

Organizations using the prospector strategy encourage creativity to enable....

the identification of new opportunities within their environment.

Single-Product Strategy

the organization manufactures just one product or service, which it sells in a single market.

when referring to swot analysis the letter t stands for _________ & it refers to the factors that are (internal/ external)

threats, external

Finance and Accounting implementing analyzer strategy

tighten financial controls and high flexibility

Analyzer Strategy

used by firms that want to maintain their current market and current customer satisfaction but also attain some level of innovation in their business.

Prospective Strategy

utilized by highly innovative and growth-oriented firms that are "constantly seeking out new markets and new opportunities"

what does strategy formulation focus on?

what the strategy is

location efficiencies

allows firms to gain cost advantage by relocating their facilities abroad.

Reactor Strategy example

Macy's

example of Prospective Strategy

amazon

A company's __________ serves as an organizational plan, outlining how the company will create a competitive advantage. a. diversification b. crisis management c. distinctive competence d. strategy

d. strategy

Organizations using the prospector strategy ____________ their organization structure

decentralize

These firms downplay creativity and innovation in favor of "lowering costs or improving the performance of their current products creativity"

defender strategy

Strategy formulation and implementation can be _________ or __________

deliberate, emergent

Organization Threats

describe areas that impede the organization from performing at a high level.

competitive parity

describes a situation where numerous competing firms are able to implement the same strategy.

Unrelated Diversification

enables an organization to "operate multiple businesses that are not logically associated with one another"

Overall cost leadership strategy

enables an organization to gain competitive advantage by reducing its costs below the costs of its competitors

Differentiation Strategy

enables an organization to use the quality of its products and services to distinguish itself from its competitors, can charge more for their products and services

Multimarket flexibility

enables firms to respond to change in one region by making changes in other regions.

Organizational Opportunities

encompass areas that can be exploited to generate higher performance.

culture implementing analyzer strategy

encourage creativity at low costs.

Although Max's company has creative employees with many ideas, it has no design team to build product prototypes. This probably is an...

organizational weakness

strategy that encourages flexibility

prospector strategy

3 ways to become a diversified firm

1. development of new products 2. replacement of suppliers and customers 3. mergers and acquisitions

BCG Matrix

A framework for evaluating businesses through their growth rate in the market and their share of the market, also prescribes the preferred distribution of cash and other resources among these businesses

Emergent Strategy

A pattern of action developed over time in the absence of or in spite of organizational mission and goals

Defender Strategy

Firms that utilize this strategy seek to protect their current market, serve current customers, and maintain stable growth, enables firms to lower costs and improve the performance of their current products.

Reactor Strategy

This strategy is common among firms with no consistent strategic approach. Firms that adopt this strategy are often influenced by environmental events but are unable anticipate or influence the events themselves.

Imagine that you are the CEO of a multinational holding company with a broad portfolio of businesses. Due to changes in the environment, you are looking to rebalance the portfolio. Working closely with the board of directors and your team of top managers, you need to make a strategic decision about the degree of diversification across the company's businesses. Select the best answer to the following question. Analysts forecast extreme disruption to the economic, political/legal, and technological environments over the next decade. The board would like to reassure investors that profits will remain relatively stable. Based on this information, which corporate-level strategy would you lean toward?

Unrelated diversification strategy

When setting a _______________ , the company is primarily trying to decide how it will compete against competitors. a. scope b. resource development c. business-level strategy d. corporate-level strategy

c. business-level strategy

After a company has analyzed the environments in which it operates and develops a specific plan of action, it becomes time for.... a. a single-product strategy b. strategy formulation c. strategy implementation d. overall cost leadership

c. strategy implementation

Organizations that exploit their distinctive competencies often obtain a _______________ and attain above-normal economic performance

competitive advantage

An organization that fails to identify or overcome their weaknesses may face.....

competitive disadvantage.

sell business

dogs

Manufacturing implementing overall cost leadership strategy

support cost leadership by increasing volume of production to reduce the per-unit costs of manufacturing

Accounting and Finance implementing overall cost leadership strategy

support cost leadership by reining in cost wherever possible.

common strength example

the common strengths of all major Hollywood films are sound recording, lighting, set and costume design, and makeup.

Introduction Stage

the demand for the product may be high and even sometimes outpace the firm's ability to supply it. Manager's focus at this stage must be to increase production without sacrificing the product's quality. Other strategies for managing growth include managing inventory and cash flow as well as hiring new employees.

weakness of Single-Product Strategy

the organization will suffer if the product is not accepted by the market or is replaced by a new one

When conducting a SWOT analysis, budgets, ratios, and sales reports can be used to identify:

Company strengths and weaknesses

The Miles and Snow Typology

Developed by Raymond Miles and Charles Snow, this typology assigns business-level strategies into four categories. 1. Prospective Strategy 2. Defender Strategy 3. Analyzer Strategy 4. Reactor Strategy

strategy implementation

The methods through which the organization executes the strategies.

rational, systematic, and planned: deliberate strategy or emergent strategy?

deliberate

examples of organizational strengths

- brand name/unique reputation -well established distribution channels - managerial talent -surplus capital

If the company uses Porter's differentiation strategy, what should be the focus of the company culture?

Creativity and customer service

example of Differentiation Strategy

rolex

Sally's company makes children's books that are expensive to ship throughout the country. As a result, she may decide that the _________ of distribution will be limited to stores within 500 miles of the company's headquarters.

scope

Organizational strengths refer to the _______ and _____________ that help the organization to develop and execute its strategies.

skills & competencies

Strategy Formulation

The set of processes involved in developing the organization's strategies

Deliberate Strategy

an action plan selected and implemented by an organization to support specific goals.

T OR F: Strategy formulation focuses on how the strategy is achieved, while strategy implementation focuses on what the strategy is.

F

There are major strategic alternatives for organizations to consider when selecting business-level strategies. Three important classifications are as follows:

1. Porter's generic strategies 2. Miles and Snow typology 3. Strategies based on the product life cycle

analyzer strategy example

Uber

common strength

a capability shared by many competing organizations

2 levels of strategy

business level and corporate level

Global efficiencies include:

location efficiencies, economies of scale, economies of scope

invest cautiously

question marks

Identify whether the following activities are examples of business-level or corporate-level strategies. Never previously known as a computer hardware company, Microsoft decides to enter the tablet manufacturing business, producing the Microsoft Surface.

Corporate-Level Strategy

Strategy

a comprehensive plan for accomplishing an organization's goals

the four strategic alternatives

home replication strategy, multi-domestic strategy, global strategy, transnational strategy

invest heavily

stars

Two important portfolio management techniques are the....

BCG matrix and the GE Business Screen

Which of the following allows a firm to duplicate its core competency in the foreign markets it enters?

Home replication strategy

Question marks

These represent businesses with "only a small share of a fast-growing market"; (high growth rate, low relative market share)

Distinctive competencies are rare among....

a set of competitors.

Common strengths may lead to.....

competitive parity

example of Overall cost leadership strategy

kia

marketing implementing analyzer strategy

these organizations prioritize customized products.

After he finishes celebrating with his team, the general manager of the World Series champions is going to do a SWOT analysis to determine his strategy for the upcoming season. Which of the following factors should be classified as a strength for the team?

The team's starting pitchers are exceptionally strong and young and can potentially keep the current champions at the top of the league for years to come.

acquisition

a larger organization purchases a small one

merger

occurs when two organizations of approximately the same size are combined

Barriers to Imitating Distinctive Competence

1. When the distinctive competence is based on unique historical circumstance 2. When the distinctive competence is based on unique nature and character that competing firms do not know or understand 3. When the distinctive competence is based on complex social phenomena such as organizational culture or teamwork

If the company has decided to use Miles and Snow's prospector strategy, which of the following actions would best support this strategy?

Adopt a flat, decentralized organization design.

Identify whether the following activities are examples of business-level or corporate-level strategies. Last week, senior managers in the Post-it® Note division at 3M met to determine the best way to handle their product. Regardless of how 3M positions its other products, Post-it Notes will continue to be widely sold at a premium price. The company will continue to develop new Post-it products to attract new buyers.

Business-Level Strategy

Identify whether the following activities are examples of business-level or corporate-level strategies. The manufacturer of Chobani Yogurt decided to open a flagship store in Soho, where customers can order special yogurt creations, such as fig and walnut or cucumber and olive oil. Though it was in the business of manufacturing yogurt for 7 years, the company never tried to run a restaurant before.

Corporate-Level Strategy

There are three sources of competitive advantage available to international firms.

Global efficiencies, multi market flexibility, & worldwide learning

In which of the Porter's Generic strategies do marketing and sales focus on simple product attributes and how these product attributes meet customer needs in a low-cost and effective manner?

Overall Cost Leadership Strategy

After he finishes celebrating with his team, the general manager of the World Series champions is going to do a SWOT analysis to determine his strategy for the upcoming season. Help him figure out how he should classify the following information. Which of the following factors should be classified as a weakness for the team?

Several of the team's players have had extraordinary seasons, but now some of them are not playing as well as they did when they were younger.

Organizations using the defender strategy try to protect their market from....

new competitors

When refering to a SWOT analysis the letter O stands for ___________ and it refers to the (external/internal) to the organization

opportunities & external

manufacturing implementing analyzer strategy

prioritize efficient production and customized products.

Decline Stage

there is a decrease in the demand and total sales for the product or technology as well as a reduction in the number of firms producing the product. Failure to anticipate the decline stage in the earlier life cycle stages will result in firms going out of business. Strategies to survive this stage include maintaining low costs, differentiating products, and identifying new products or services.

Multinational conglomerate GE emphasizes the efficiency of its operations "from hospitals to airport tarmacs, from power plants to software studios." GE is pursuing ______________________ strategy

an unrelated diversification

Organizations that remain at competitive parity can attain only.....

average performance levels.

Simply having a strategy does not ensure success. _____________ results when the strategy is actually implemented in a way that leads to the desired results. A. Effective diversification B. An Effective Strategy C. A Distinctive Competence 4. Contingency Planning

B. An effective strategy

Focus Strategy example

ferrari

In implementing a diversification strategy, organizations face two important questions. First, how will the organization move from a single-product strategy to _______________? Second, once the organization diversifies, how will it manage diversification ___________?"

some form of diversification effectively

As an organization enjoys competitive advantage through the implementation of a specific strategy may cause what to occur

strategic imitation

When referring to a SWOT analysis, the letter S stands for _____________, and it refers to factors that are (internal/external) to the organization.

strengths, internal

SWOT stands for....

strengths, weaknesses, opportunities, threats

Effective Strategies enable a.....

superior alignment between the organization and its environment and the achievement of strategic goals

Marketing and sales implementing overall cost leadership strategy

support cost leadership by focusing on "simple product attributes and how these product attributes meet customer needs in a low-cost and effective manner

culture implementing overall cost leadership strategy

support cost leadership by improving the efficiency of manufacturing, sales, and other business functions

Scope

the range of markets in which an organization will compete

Stars

These represent the businesses with the largest share of a rapidly growing market. (high market growth rate, high relative market share)

Related Diversification

This strategy enables an organization to operate several businesses that are connected to one another. The businesses are often related through similar technology, common distribution and marketing skills, common brand name and reputation, and common customers.

Which type of diversification shares similar technology, common distribution and marketing skills, common brand name and reputation, and common customers?

Related Diversification

When starting to formulate a strategy, the first tool used is often a ____________ analysis, which helps the company identify aspects of its business and the environment that it might exploit, neutralize, avoid, or correct.

SWOT

Imagine that you are the CEO of a multinational holding company with a broad portfolio of businesses. Due to changes in the environment, you are looking to rebalance the portfolio. Working closely with the board of directors and your team of top managers, you need to make a strategic decision about the degree of diversification across the company's businesses. Select the best answer to the following question. The corporation started as a manufacturer and distributor of gourmet candies, and it has worldwide brand recognition for this product. It has acquired a number of other businesses over the years, some in the food industry and some in different industries, and all have been less successful than hoped. The board of directors has informed you that key shareholders have little appetite for continued business failures. Based on this information, which corporate-level strategy would you lean toward?

Single-product strategy

T OR F: Portfolio Management Techniques are methods that diversified organizations use to determine which businesses to engage in and how to manage these businesses to maximize corporate performance.

T

cash cows

These represent businesses with large market shares but limited growth capabilities. (low market growth rate, high relative market share)

Strategic Management

a comprehensive and ongoing management process aimed at at formulating and implementing effective strategies addresses." It is a method of "approaching business opportunities and challenges."

Strategies Based on the Product Life Cycle

a model that shows how sales volume changes over the life of products. It is helps managers develop strategies that can extend the product life.

An organization is said to have sustained competitive advantage when... a. it still dominates the market despite efforts to duplicate its distinctive competence b. it attains above-normal economic performance from exploiting its distinctive competencies. c. All of the above D. None of the above

a. it still dominates the market despite efforts to duplicate its distinctive competence

Until recently, Peter's company had no competition for sales of its one-of-a-kind products. However, two online stores start selling similar products that recently opened, which represents _______________ to its company. a. organizational threat b. organizational weakness c. overall cost leadership strategy d. organizational opportunity

a. organizational threat

2 ways to implement replacement of suppliers and customers

backward vertical integration and forward vertical integration

Raphael was asked to analyze businesses by classifying them as stars, question marks, cash cows, or dogs. He was most likely using the _____________ , which helps managers determine which companies belong in their portfolios.

bcg matrix

Accounting and Finance implementing differentiation strategy

controlling "the flow of funds without discouraging the creativity needed to constantly develop new products and services to meet customer needs."

A company is creating a ___________________(corporate-level strategy, business-level strategy) when it asks, "What business are we in?"

corporate-level strategy

Firms that implement the Prospective Strategy value....

creativity, flexibility, and are are often decentralized.

It is often __________ for firms to exploit all three competitive advantages concurrently.

difficult

a strength possessed by only a small number of competing firms.

distinctive competence

example of Defender Strategy

eBay

Multi-domestic strategy

enables a corporation to acquire independent operating subsidiaries, each of which has the freedom to customize their products, operations and marketing techniques to the local markets they serve.

Transnational strategy

enables a corporation to combine the scale efficiencies of the global corporation with the local responsiveness of a multi-domestic corporation to assign responsibility for various organizational tasks to the business unit best able to achieve the dual goals of efficiency and flexibility.

An organization's opportunities and threats can be found in its......

environment

what does strategy implementation focus on?

how the strategy is achieved

worldwide learning

increases organizational learning by exposing them to operational practices in different locations. llows firms to gain competitive advantage by adopting and implementing best practices from their various business locations.

Because the analyzer strategy has elements of both the prospector and defender strategies, organizations using the analyzer strategy seek to "maintain its current business and to be somewhat.....

innovative in new businesses

4 stages of Strategies Based on the Product Life Cycle

introduction, growth maturity, decline

The more attractive the industry and the more competitive the position, the more inclined an organization should be to

invest in a business.

SWOT enables an organization to evaluate.....

its internal strengths and weaknesses

Maturity Stage

less demand for the product and a decline in the number of new firms producing the product; there is also a decline in the number of established firms producing the product. This stage is crucial for the survival of the firm. Strategies to be adopted include product differentiation, maintaining low costs, and identifying new products and services that the firm can produce.

Organizational weaknesses refer to skills and capabilities that.....

limits the selection and implementation of strategies that support the organization's mission.

economies of scope

llows firms to lower their production and marketing costs and increase their bottom line by sharing expenses across product lines.

UNIQLO has had strong demand for its products and it entered the growth stage quickly. Which of the following challenges is most common during this stage?

managing inventories

Managers seeking to implement business strategies must be able to integrate successfully the activities of the following different organizational functions:

marketing, accounting and finance, manufacturing, and culture.

when does an organization have sustained competitive advantage?

when it still dominates the market despite efforts to duplicate its distinctive competence.

The GE Business Screen evaluates businesses by considering two factors:

Industry attractiveness and Competitive Positions.

Suppose you have accepted a job as the president and CEO of a large transportation conglomerate. Over the years, the conglomerate has acquired a number of unrelated divisions. Your first action as CEO is to complete a strategic plan. Use the following table and the Boston Consulting Group matrix to answer the question that follows. A) shipping business, low Projected Market Growth Rate, 1% Current Market Share B) Cargo inspection business, high Projected Market Growth Rate, 5% Current Market Share C) Railroad loading business, low Projected Market Growth Rate, 75% Current Market Share D) Freight forwarding business, high Projected Market Growth Rate, 70% Current Market Share Which of the following divisions would you continue to run in order to earn profits to invest in other businesses?

C) Railroad loading business, low Projected Market Growth Rate, 75% Current Market Share

UNIQLO is a clothing manufacturer and retailer with over 800 stores in Japan and nearly 1,400 stores in other countries. Its casual styles are priced inexpensively, with many items made from innovative fabrics. Some aspects of UNIQLO's strategy appear to be in line with Porter's differentiation strategy, while others are more aligned with overall cost leadership. If UNIQLO decided to direct its marketing toward people between the ages of 16 and 30, it would be using ________________ strategy.

a focus

A restaurant chain decides to start a catering business. It will use the same kitchen layout and equipment as it already uses in its dine-in restaurants, and it will source ingredients from the same suppliers. However, the catering business will prepare food for delivery to different customers and operate under a different brand name. This company is pursuing _______________ strategy.

a related diversification

Business-level Strategy

a set of strategic options that that inform how an organization conducts business in a specific market or industry; helps the organization prioritize and concentrate its competitive efforts for each market or industry

To balance the three goals of global efficiencies, multi-market flexibility, and worldwide learning, international businesses typically...

adopt a strategic alternative

backward vertical integration

allows firm to diversify by producing materials it previously bought from its suppliers

forward vertical integration

allows firms to diversify by bypassing middlemen and going straight to the customers

economies of scale

allows firms to lower production costs by producing in large quantities.

Focus Strategy

allows organizations to concentrate its production efforts on a specific product line, group of buyers, regional market.

Home replication strategy

allows the firm to duplicate its core competency in the foreign markets it enters

strength of Single-Product Strategy

allows the organization to concentrate all of its manufacturing and marketing efforts on that single product to make it successful.

The most important strategic issue at the corporate level concerns the.....

extent and nature of organizational diversification.

Global strategy

in which a corporation "views the world as a single marketplace and has as its primary goal the creation of standardized goods and services that will address the needs of customers worldwide." Global strategy is the exact opposite of the multi-domestic strategy.

Portfolio Management Techniques

methods that diversified organizations use to determine which businesses to engage in and how to manage these businesses to maximize corporate performance.

A fast-food business modifies its menu substantially in the different countries where it opens restaurants, as well as accommodating different expectations regarding customer service. This company probably uses a ___________ strategy.

multi-domestic strategy

A SWOT analysis, which takes place during strategy (formulation/ implementation) is an important part of the strategic planning process

formulation

Identify whether the following activities are examples of business-level or corporate-level strategies. Managers at Annie's, a company that makes organic foods, are considering the best ways for the company to position its products after a great IPO. They decide on a focus strategy, targeting sales at people who care about what's in their food.

Business-Level Strategy

Seattle-based Theo Chocolate makes organic and Fair Trade chocolate bars. Its management team includes CEO Etienne Patout. Suppose Patout were deciding on a pricing strategy for the company's chocolate bars but no other company products. This is a (business/corporate level) strategic decision. To make this decision, Patout would have to take which of the following actions? Check all that apply. a. Determine what kind of industries Theo Chocolate should be in. b. Evaluate what resources the company has to devote to manufacturing and selling chocolate bars. c. Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus. d. Evaluate the intensity of competition and competitors' pricing of candies.

Business-Level, b. Evaluate what resources the company has to devote to manufacturing and selling chocolate bars. c. Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus. d. Evaluate the intensity of competition and competitors' pricing of candies.

After he finishes celebrating with his team, the general manager of the World Series champions is going to do a SWOT analysis to determine his strategy for the upcoming season. THREAT: During the off-season, another team in the league signed players whose skills matched or exceeded those of the current champions. Given all of the factors listed in the preceding question, what strategy would make the most sense for the championship team as it prepares for the upcoming season? A. Assume that as the players age, they will continue to produce at their current levels. B. Keep the team intact and do not hire any new players because the team was good enough to win the World Series. C. Sign a free-agent outfielder to bolster the current roster and sign the young pitchers to long-term contracts. D. Trade the team's younger pitchers to another team for minor-league prospects who aren't ready for the major league.

C. Sign a free-agent outfielder to bolster the current roster and sign the young pitchers to long-term contracts.

After he finishes celebrating with his team, the general manager of the World Series champions is going to do a SWOT analysis to determine his strategy for the upcoming season. Help him figure out how he should classify the following information. Which of the following factors should be classified as a threat for the team? a. During the off-season, another team in the league signed players whose skills matched or exceeded those of the current champions. b. Several of the team's players have had extraordinary seasons, but now some of them are not playing as well as they did when they were younger. c. The team's starting pitchers are exceptionally strong and young and can potentially keep the current champions at the top of the league for years to come. d. A number of free-agent outfielders are available to sign by the team this year. Many of them have better statistics than the current team members.

a. During the off-season, another team in the league signed players whose skills matched or exceeded those of the current champions.

When conducting a SWOT analysis, info about turn over, profit margins, and staff quality can be used to identify: a. company strengths and weaknesses b. environmental strengths and weaknesses c. company opportunities and threats d. enviornmental opportunities and threats

a. company strengths and weaknesses

Susan has been asked to analyze the introduction, growth, maturity, and decline stages projected for a new product at her company. By doing so, she is analyzing the

product life cycle

Consider the four types of strategies in the Miles and Snow Typology and then choose the best answer. UNIQLO tries to monitor its competitors' actions, but notices that one of these competitors seems to shift strategies often and does not anticipate trends in the environment. Which type of strategy does the competitor appear to have?

reactor

Distinctive Competence

refers to an area in which an organization excels.