mini case questions exam 2

which of the following is Nike's core competency?

creating heroes

The goal of a blue ocean strategy is to find a competitive advantage by

attaining both cost leadership and differentiation.

As a result of the strategy changes implemented by Johnson, JCPenney

became stuck in the middle.

The case explains that newly-hired CEO Ron Johnson quickly ordered the alteration of all stores to remove discount racks and add premium items. According to the case, that change and others signaled the move from a _________ strategy to a ________ strategy.

cost-leadership; blue ocean

Adding premium products and emphasizing customer service were two of the added-value aspects that were part of JCPenney's goal of

increasing perceived buyer value.

What differentiates Nike from other firms in the athletic shoe and apparel industry and allows it to maintain a competitive advantage over other firms?

its globally recognized brand

The relationship between Phil Knight and Bill Bowerman and their contributions to Nike's success exemplify which aspect of competitive advantage?

social complexity

The different activities that Nike uses to create heroes improve its differentiation and costs relative to its competitors. Which internal analysis tool allows us to make this evaluation

value chain analysis