MIS 111 Exam 2

What technique has been used by companies such as Starbucks, Netflix and the restaurant elements to engage large numbers of community members to innovative, manage, design and market new products and business concepts?**

Crowdsourcing

In the "thoughtful design" video case, what dimension of HCl design did Don Norman describes as it related to the example using a salt and pepper shaker?

Crucial distinction

In the case study discussed in Database management class, how did marketing use information to improve the profitability of their sales?**

Customers were classified according into a status level and market segment

In the "fair ticketing" video case, what technology was used unfairly by commercial ticket buyers (scalpers) to purchase all of the best tickets before the general public?

Automated computer bots

What type of data structure allows us to organize multi-dimensional information (time, location, etc.) so that it can be analyzed from different perspectives and criteria?

Data cube

Maintaining multiple copies of the same data in multiple information systems that can be independently updated commonly results in what information management problem?**

Data inconsistency

Concerns over discrimination, data contamination, and intellectual property (ownership of information) were legal and ethical issues discussed in relation to what topic?**

Data mining

In the design support process, formulating a module to be evaluated and setting criteria for making a choice would occur during what phase of the decision making process?**

Design phase

A business intelligence tools that uses abstractions such as color and graphical images like instrument gauges to allow executives to grasp business situation quickly is known as a: **

Digital dashboard

Major airlines (American, Delta, United, etc.) offering customers the opportunity to purchase tickets directly from the corporate website instead of using an aggregator such as a travel agent or websites such as Orbitz or Expedia is an example of what business strategy?**

Disintermediation

What is the term used to describe the process of accessing the supporting data for a KPI or for accessing the detailed scheduling information for a milestone on a PERT chart?

Drill down

The process of accessing the detailed data used to create an indicator, such as a gauge or chart, an executive dashboard is known as what?

Drill-down

For companies managing their supply chain business processes using CFAR (collaborative forecasting and replenishment), the process improvements over the traditional ordering process could be primarily considered as an improvement in which of the following?

Efficiency

With respect to a database, what erm is used to describe an abstract representation of all of the information included in a data structure about a particular type of entity?**

Entity class

Often presented visually on an executive dashboard , what type of report focuses attention on business processes whose performance falls outside the range of their defined KPI metrics? **

Exception

The issues that help a consumer decide where to purchase the same product (a name-brand item) among direct competitors would be an example of which of "Porter's Forces"?**

Industry rivals

What term best describes when consumers are able to use their smartphones to obtain information about a company's competitor's product pricing, features, customer reviews and availability while shopping in their company's brink-and mortar store?**

Information transparency

Decision phases:

Intelligence, design, choice

In the root cause analyst video case, the marble on the Jefferson Memorial was being damaged due to the over cleaning. What was the solution to this problem?

Interrupting the food chain by changing the time the Memorial was illuminated

The terms "contextual," "relevant," and "actionable" are commonly related to what term?**

Knowledge

COPLINK, developed at the University of Arizona in the MIS department's artificial Intelligence lab, allows law enforcement officers to integrate database information to identify crime suspects based on limited information (license plate number or nick name). Upon what information system technology is this system's design based?**

Knowledge management

The sequence of activities performed by users of GroupSystems' ThinkTank product directly parallel the steps in what other business process?**

Knowledge management cycle

Six Sigma

Reduces process Error and variability

What business model has been developed to assist consumers to manage the complexity caused by multiple vendors offering products directly on the web?**

Reintermediation

Internet-enabled globalization does the following:

Removes geography as a barrier to relationships

What type of problem has an optimal solution that can be reached through a single set of steps typically expressed as an algorithm?**

Structured

What type of problem has an optimal solution that can be reached through single set of steps typically expressed as an algorithm?

Structured

Tacit, or "sticky" knowledge, is based on information that is:

Subjective and cognitive

Which of the following is true about folksonomies, taxonomies, tags and hash tags?**

Tags are words selected by users to describe a user's view of the concepts in a posting, and users are allowed to define and select the categories used for classification in a taxonomy.

Feasibility constraints:**

Technical, economic, and operational

How does telemedicine make the delivery of medical care more efficient?**

Telemedicine reduces the need for patients to travel to physician's offices

What collaboration tool enhances the participant's contextual awareness by. sharing non-verbal information during meetings?**

Telepresence

Which of the following tasks would not be a step the SCOR (supply chain operations reference) model?**

Test

Which of the following does a fishbone diagram typically not inform you about a problem?

The cost of correcting a problem with a process

Which of the following does a fishbone diagram typically NOT inform you about a problem?**

The cost of correcting a problem with a process.

Applicants such as "find a friend" (foursquare), driving directions (Smarttrek), roadside assistance (OnStar) and fleet management (UPS, FedEX) are all example of services that have been enhanced by knowing what?**

The location of the requester

An advantage of distributing products in electronic formats is that you can profitably make rarely purchased items available to consumers. This business strategy used by companies such as Netflix and iTunes is known as what?**

The long tail

Developed by the US Navy, a PERT (program evaluation review technique) chart would help a project manager understand what aspect of a project?

The project milestones and the order they are scheduled to be completed

Which of the following concepts, connecting identity, metadata, and realtionships was discussed as being most closely associated with the emerging filed of mobile commerce?

The semantic web

Activities such as approving a loan application, contract negotiation, recruiting for a new position, and developing new technology can all be described as what type of decision?

Unstructured

Universal or assessable design should be viewed as a subset of what larger design issue?

Usability

A "fishbone" process analysis diagram is also known as:

a cause and effect diagram

A "fishbone" process analysis is also known as:

a cause-and-effect- diagram

Business metrics that describe the performance of critical business activities are known as: **

key performance indicators

What is not a factor contributing to the Bullwhip effect?**

outsourcing

Stakeholders:**

project sponsors, managers, and opponents

Triple contraints:

time, resources, scope

In the SCOR model, competitive requirements such as reliability, responsiveness, and agility are all related to what dimension of a vendors performance?**

Effectiveness

Sustainability seeks to balance today's needs with future needs by addressing and valuing the interconnectedness of the environment, social and what other dimension?**

Economic systems

An example of the Pareto Principle would be:

80% of process defects arise from 20% of the process issues

A feature of an object that limits possible (often incorrect) uses of a device is known as:

A contraint

In a relational database, what term refers to the collection of items that are all related to a single unique value, where the single value often serves as the primary key?**

A record

In the video case about Dr. CHiu's Smartrek application, which of the following was not an incentive used to encourage driver participation?**

Ability to find other people for carpooling

All of the symbols representing tasks and decision that are shown in single column of a vertical cross-functional diagram are related to the same what?**

Actor

All of the symbols representing tasks and decisions that are shown in single column of a vertical cross-functional diagram are related to the same what?

Actor

Physical properties of an object that allow someone to use an object correctly without the need for labels or instructions are known as:

Affordances

In Michael Porter discussion of the "porter's forces", what industry was an example of a "zero-star" industry where all the competitive forces work against profitability?**

Airline industry

A geographical description of a database that describes the way in which an organization's data and business activities are associated with other another is known as:

An entity relationship diagram

As discussed in class, which of the following companies exerts seller power as described in "Porter's Competitive Forces Model" using a strategy of maintaining high profit margins by limiting the number of channels that a customer can purchase their products and services?

Apple

What term describes the method of doing business by which company sustains itself?**

Business model

What term is used to describe the behavior where small changes in customer demand that results in large variations in raw material order causing inefficiency in the supply chain? **

Bullwhip Effect

What term describes the method of doing business by which a company sustains itself?

Business model

In the project plan, the set of tasks that define the minimum amount of time required to complete the project is known as the:

Critical path

What is the process of solving problems and producing thinks by connecting people that you otherwise would not know using the internet?**

Crowdsourcing

The task of brainstorming in a group decision support system is similar to what step in the knowledge management cycle?

Capture

Identifying patterns in data based on common temporal (time) or spatial (geographic) traits is based on what type of data mining analysis?**

Clustering

Which of the following knowledge management concepts includes an organizational culture focused on problem solving, a desire to share knowledge because of mutual interest, and norms that build trust?

Community of practice

As discussed in the reading on business modeling, a spiderweb (or radar) diagram would commonly be used for which of the following tasks?**

Comparing the relative strengths of a leader

The "Porter's forces" model deals with what aspect of globalization?**

Competition

Gantt chart:

Contains all three elements of the "triple constraint"

An entrepreneur developing detailed documentation of their business processes so that they can be offered to other individuals as a franchise operation is an example of:**

Converting tacit knowledge into explicit knowledge

The SMED (single minute exchange of die) technique pioneered by Toyota reduced setup time and allowed Toyotas production process to what?

Have more agile manufacturing

With respect to a business model, the value proposition describes what?

How the business' products or services fulfill the needs of a customer

With respect to a business model, the value proposition describes what?**

How the business' products or services fulfill the needs of a customer.

In the McGinn model of design, the most common category of design elements would be related to what factor in the McGinn model?

Human Sensory

Lean

Increases business and process efficiency

Moore's Law

Increasing density of digitization (transistors)

Gilder's Law

Increasing speed of communication

Metcalf's Law

Increasing value of networks based on connections

In Thomas Friedman's discussion of globalization, he described the process of globalization as being realized through action that were first defined by your country, then later defined by multi-national companies, and finally, in the most recent age of globalization is defined by:**

Individuals

Based on Google's tracking of incoming links (weblinks pointing to the source), in what video case was the influence of four bloggers seen as comparable to mainstream media outline such as Forbes magazine?

Long tail

Control

Occurs in parallel with the project's execution phase

In the video case for telemedicine, Dr. Ana Lopez, who is the Medical Director of the Arizona Telemedicine Program, described how advances pioneered at the University of Arizona in tele-medicine and tele-pathology have improved the standard of health care in what way?**

Offering bundled, same day assessment in the diagnosis of breast cancer

Managerial decision that focus on the execution of commonly occurring tasks are part of what category?

Operational

Although globalization has been underway for many centuries, digitization, networking, and consecutiveness have dramatically increased what?**

Pace of Change

In the video case on technology alignment, what were the three factors discussed with respect to aligning business and technology?

People, processes and best practices

SCOR

Provides strategic focus and business alignment

Which of the following models would be most effective in simultaneously comparing the relative strengths of two products with respect to multiple characteristics of the product?**

Radar or Spiderweb Maps

When a company purchase standard commodity products available from multiple vendors, what purchasing technique is often used to obtain the best (lowest) price for the item?**

Reverse auctions

As discussed in class, what company was founded in the globalization 2.0 era based on the business model of selling discontinued product line directly to consumers by using a new transportation infrastructure to reach a geographically distributed customer base?**

Sears, Roebuck & Co.

Which of the following causes of the bullwhip effect is related to a trading partner intentionally sharing accurate information with a company's future inventory requirements?**

Shortage gaming

What term is used to describe the ethically-questinable practice of consumers buying products online after examining them in brick-and-mortar stores?**

Showrooming

What UA decision support system did we discuss in class that helps students evaluate options for their schedule of classes and assist them in selecting a major?

Smart Planner

Sending phishing emails that demand users respond immediately or risk losing access to a critical resource, such as email, is an example of:

Social Engineering

What normative theory of ethics focuses on the belief that managers actions should be guided by the understanding that they are entrusted with a responsibility to manage and protect the assets of the company for the benefit of all those who are impacted by the actions and financial results of the firm?

Stakeholder

With respect to a product's design, who determines the "mental model" of design's system user interface?**

The users of the product

Which of following statements is true about a strategic business decision?**

They are generally made by senior business managers

In a vertical cross-functional business process diagram, the order of items in one column shows what relationship among these items?**

Time

In a project plan, the set of tasks that define the minimum amount of time required to complete the project is known as the:

critical path

The term used to define the degree to which a goal is achieved is:**

effectiveness