MIS 111 Exam 3
Before we redesigned our site, how many distinct Eller websites were there?
37
How long should you plan on waiting to access Adobe Dreamweaver after clicking the link and filling out the form?
48 hours
LTE is ________ cellular technology.
4G
Approximately ________ percent of consumers consult reviews before making an online purchase.
50
What was the major consideration when selecting the paths for the physical media used for guided media?
All of the Above
Why is it critical you put your index.html file and website images in the same unique directory before linking the images to the webpage and uploading to the server/
All of the Above
The human voice is ______.
Analog Signal
________ cables are made of copper.
Coaxial
What is the most important component of website project management?
Communicating effectively and often
The expansion of telecommunications infrastructure occurred primarily during while era of globalization, as described by Thomas Friendman?
Companies
According to IT's About Business 6.1, ________ is the world's most isolated country when it comes to telecommunications access.
Eritrea
________ offer limited accessibility to the ________ of participating companies.
Extranets; intranets
According to IT's About Business 9.4, GM used ________ to promote jobs and feature new cars.
What affordable issue is the label "PUSH" addressing?
False Affordance
Which of the following types of guided media has the highest level of physical security from eavesdropping?
Fiber optic cable
When we discussed data communication networks, what city did we notice was partnering with the UA MIS Department to implement Smart City technology?
Fortaleza, Brazil
___________ was implemented to address smartphones, since they are basically hand-held computers.
IPv6
A(n) ________ is a company that provides Internet connections for a fee.
ISP
Ethernet is a technology associated with ________s.
LAN
Wi-Fi is a ______________.
LAN
Eller's dean, Dr.Paulo Goes, routinely sends and email newsletter called "Dean's Update" with information about the college to alumni and donors. Which web marketing strategy does this use?
Law of Push and Pull
In general, what you think of as the quality of your network connection speed when you are using your PC, iPad, or smartphone is most influenced by which of the following?
Local Tier-3 ISPs
________ is a small, portable wireless device that provides users with a permanent Wi-Fi hotspot wherever they go.
MiFi
________s allow devices to physically connect to the LAN's communication's medium.
NIC
________ advertising is a sales pitch that fits into the flow of information being shown.
Native
What is an affordance?
Physical property of an object that shows functionality
What term is used to describe a physical interface between peripheral devices and the computer?
Port
In the URL (Uniform Resource Locator) " http://www.arizona.edu ", what does "http://" define?
Protocol
Which of the Following is NOT true
SEO is almost Completely Controllable
What term did we use to describe customer sale generated from a website lead (potential customer)?
Sales Conversion
What is the purpose of a PERT chart?
Schedule and organize tasks
What did NASA project manager indicate was the greatest risk he faced in managing projects for NASA?
Social and political risk
Which of the following is used to conduct market research?
Social intelligence
________ networks are an emerging technology that is becoming increasingly important to help organizations manage their data flows across their enterprise networks.
Software-defined
This website uses what type of balance?
Symmetrical
From Don Norman's perspective, what fatal flaw does the BMW iDrive (which he described as a well thought out, very logical, and sensible device) have with respect its human interface?
The iDrive destroyed spatiality
Which of the following is NOT a major advantage of wireless devices to users?
They can be used to copy and pass on confidential information.
What is considered to be the high-capacity data transmission core of the Internet structure?
Tier 1 ISP
Which of these is NOT enumerated as a Motivation to Create Accessible Web Content?
To improve the reliability of technical functionality (technology centered motivations)
Google Analytics Reports include everything except what?
Total Monthly Visits from YouTube Referrals
According to IT's About Business 11.1, ________ uses location-based service data to send coupons and other offers to customers smartphones when they are close to a store.
Tring 313
Sourcing or procurement occurs in the ____________ component of the supply chain.
Upstream
The Internet is a ______________.
WAN
According to IT's About Business 9.3, ________ is a social reading platform and writing community in which authors post articles, stories, fiction, and poems, either online or through the mobile app.
Wattpad
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.
advertising
According to IT's About Business 11.3, The Royal Bank of Scotland's bot, called Luvo, _________.
allows customers to describe what they are looking for instead of just choosing from standard options
What part of this "IMG" tag meets the POUR principle of being 'perceivable'?
alt="My House"
Signals used to send messages can be _______ or digital
analog
An example of a(n) ________________ protocol is SMTP.
application
If you are using a normal flat screen television what is the speed you need to stream using any of the listed services?
at least 9 mpbs
Social computing increases _________.
buyer power
What is the most important component of the website project management?
communication
A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.
contact management
According to IT's About Business 6.2, the main drawback to Google Fiber for Google is ________.
cost
Distribution is a(n) ________ activity.
downstream
What is the domain for the following ABP3 website? http://www.u.arizona.edu/~wtn
edu
What type of guided media uses light for signaling?
fiber optics
What filename should you use for your ABP-3 webpage?
index.html
According to IT's About Business 11.1, The Golden State Warriors use ________ to improve service and deepen fan loyalty.
location-based services
The ____________ protocol places packets on, and receives them from, the network medium.
network interface
Above all, you want to implement the cheapest CRM system available. You are willing to accept any risks associated with this, so you would want to implement a(n) ________ CRM system.
open-source
The transmission control protocol addresses all of the following issues related to the transmission of data using packets, except?
privacy for user's message content
According to IT's About Business 11.3, Sentient Technologies' bot __________.
provides a list of recommendations and enables customers to have a real-time dialogue with the bot
The biggest problem with using wireless networks is ________.
security
Morton's Steakhouse utilized a(n) ________ CRM system to surprise a customer with a meal.
social
A disadvantage of a microwave transmission system is ____________.
susceptible to environmental interference
If you are in dreamweaver and you can't seem to edit your webpage what is most likely the problem?
you are in live view
What is the importance of the triple constraints / the Scope Triangle?
Any changes to one constraint will likely affect another constraint
Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.
CRM
________ modem services share bandwidth among subscribers in a locality, so speeds can decrease significantly when large numbers of neighbors access the Internet at the same time.
Cable
________________ is access to the internet through your TV connection.
Cable Modem
________________ allows you to access the internet through a coaxial media previously used only for TV connections.
Cable modem
According to the speaker from Accenture, project management is not about lists and linear relationships, but rather involves managing what?
Complex inter-relationships
What term did Don Norman define as story that puts the operation of the system into context, weaving together all of the essential components, providing a framework, a context, and reasons for understanding?
Conceptual model
You were instructed not to include your any personally identifiable information, such as your name, on your ABP-3 website to avoid a violation of FERPA (Family Educational Rights and Privacy Act). This addresses which of the following cybersecurity goals?
Confidentiality
The design of connectors consider the speed of communication interface, the function being supported, and what other concept related to human-computer interface design?
Constraints to improve reliability
When printing from your phone or computer to a CatPrints station, you are printing to a?
Content Service
You have satellite TV. Providers use ________ satellites to get this service to you.
GEO
What type of project management documentation includes information about all of the Triple Constraints?
Gantt Chart
Which of the project management documents includes all three of the triple constraints that are in the Scope Triangle?
Gantt Chart
In Terms of SEO Panda is what?
Google's Filer to promote high quality web pages
________ defines how messages are formulated and how their receivers interpret them.
HTTP
What is NOT an advantage of digital transmission?
Harder to encrypt
How would you describe the stakeholder role of Eller's dean and the Mar/Comm team in the project to transform the Eller College's website into a marketing hub?
High Interest/ Importance, High Influence
Most users of these salt-and-pepper shakers would most likely depend on information from what level of the McGinn hierarchy?
Human Sensory Perception
________ consists of 32 bits and is the most commonly used IP addressing scheme.
IPv4
The ________________ is a network of networks.
Internet
According to IT's About Business 6.2, Google Fiber was first deployed in ________.
Kansas City
________ are exchange points for Internet traffic.
NAPs
Which of the following is the technology that enables most mobile wallet applications?
NFC
From smallest to largest, which of the following is in the correct order of networks?
PAN, LAN, MAN, WAN
In a packet-switched data communication network, which of the following is true:
Packets can be lost or become corrupted between the sender and receiver
How does this wall safe provide a safe hiding spot?
Perceptible Affordance
In project management, the "Iron Triangle" or "Triple Constraint" includes a project's time, resources and what other dimension of the planning process?
Scope
The guidelines for provided for ABP3 would be an example of which of the triple constraints?
Scope
What is the primary purpose of the Eller College website?
Serve as a marketing hub
Which one of the following laws we've discussed determines the maximum bandwidth of a given type of communication media?
Shannon's Law
Which of the following is an example of using LinkedIn for market research?
Solicit advice regarding a topic or issue by going to specific groups.
Which of the following is an example of using Twitter for market research?
Take advantage of the tools that enable you to find people in the industries in which they operate.
In the video case describing the TCP (Transmission Control Protocol) presented by Vint Cref, what common problem did his analogy using the postal service to email a page from a book have with sending TCP packets?
The message might get lost and not delivered
Developed by the US Navy, a PERT (Program Evaluation Review Technique) chart would help a project manager understand what aspect of a project?
The project milestones and the order they are scheduled to be completed
What common function do "HTTP", "TCP" and "IP" share?
They all define internet-based protocols
What is the most common mistake that increases page loading times?
Using huge images
Which of the following is NOT a listed technique to make websites mobile friendly?
Using technologies like flash to enhance your websites capablities
Businesses like to use Virtual Private Networks for every reason except?
Virtual networks are faster than ordinary internet connections
____________ are networks that aren't contiguous.
WAN
The four guiding principles of accessibility (perceivable, operable, understandable, and robust) are included in what document?
Web Content Accessibility Guide, Version 2.0
________ is a medium-range wireless network.
Wi-Fi
Google's main business reason for installing fiber in select US cities is to _______.
generate more web traffic, which generates more ad revenue for them
What string within this "IMG" tag makes this absolute addressing for the image?
http://www.cnn.com/ in src directive
Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.
intelligence
The web __________ the same thing as the internet.
is not