MIS 2020 midterm

Michelle runs a shop on Etsy. One month, she spends $2,800 to promote her shop on Etsy and other social media sites. In that month, she gains 50 new customers. What is her customer acquisition cost for that month?

$56

Aside from a single vulnerability, found and corrected in April 2010, no flaw in the ________ has been discovered.

Bitcoin blockchain

Headquartered in Toronto, ________ has developed a software application that serves as an early warning system for identifying pandemics.

BlueDot

Input Layer

Data and information from a variety of sources is entered into the neural network through this layer.

Traditional finance (TradFi) uses centralized organizations such as banks and credit unions to facilitate transactions for customers. ________ uses smart contracts built on blockchains.

Decentralized finance (DeFi)

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that would be achieved if the money was instead returned to the investors.

False

An organization is said to have "e-commerce universality" if it has a strong online presence that enables it to quickly sell its products and/or services to almost anyone, regardless of the time or their location.

False

When defining its target market, a company first picks the best social media platform from which to obtain consumer data.

False

The ________ Ladder proposes a series of steps/considerations that breaks down AI strategy into individual pieces or rungs on a ladder to better connect data and Ai systems.

IBM

Output layer

In this layer, information from the previous layers is analyzed. After this analysis occurs, a final prediction or conclusion is made.

Which of the following is a popular data analytics program that offers business intelligence as well as data visualization?

Tableau

Bitfinex developed the largest stablecoin (by market capitalization). This stablecoin, tethered to the U.S. dollar, is called

Tether (USDT).

Hidden Layer

This layer processes data sent by the input layer or from other associated layers.

According to We Are Social, 90 percent of adult internet users (aged 16-64) around the world have visited an online retail store on the web.

True

People who register with social media providers in order to engage make up social media communities.

True

One way to visualize a data ecosystem is to apply it to the data project life cycle. The Data Science Ready project outlines the five steps of the data project life cycle. The final stage in this life cycle is

storage.

Components of a social media information system (SMIS) combine to

support a company's marketing strategy through social media.

Blockchain technology build on the packet-________ concept in which each packet connects to the previous packet according to specific software.

switching

Each time a user clicks or interacts on a social media website

a data point that can be analyzed is recorded.

Using cyberattacks, such as the May 2017 WannaCry ransomware attack which struck British hospitals particularly hard, is an example of how a nation with less military strength can level the field using technology. This is an example of ________ warfare.

asymmetric

The 3-step data visualization process consists of exploring the data sets for pattern, then planning for visuals, and finally

creating your visuals.

The primary goal of a company's social media strategy is to

engage potential customers.

Data transformation is the process of converting the _____ of data.

format

According to John McCarthy from Stanford University, artificial intelligence (AI) is "the science and engineering of making intelligent machines and intelligent computer programs. It is related to the similar task of using computers to understand ________ intelligence, but AI does not have to confine itself to biologically observable methods."

human

E-commerce transactions that are executed using wireless mobile devices are known as

m-commerce.

When data is anonymized, the PII is eliminated or encrypted. PII includes names, Social Security numbers, addresses, and more and stands for ______ identifiable information.

personally