MIS 276 Chapter 7 Quiz
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A. Amplify B. Lead Generation Cards C. Enhanced Profile Pages D. Promoted Accounts
A. Amplify
A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search. A. 75 B. 50 C. 15 D. 25
B. 50
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A. Amplify B. Curalate C. Webtrends D. TweetDeck
B. Curalate
All of the following marketing tools on Facebook require payment except: A. Right-Hand Sidebar Ads. B. Mobile Ads. C. Brand Pages. D. News Feed Page Post Ads.
C. Brand Pages.
Ads that appear in a Facebook user's News Feed are called: A. Promoted Ads. B. Marketplace Ads. C. Page Post Ads. D. Brand Ads.
C. Page Post Ads.
Which of the following statements about Pinterest is not true? A. Pinned photos and photo boards are available to all Pinterest users. B. Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. C. Pinterest users are overwhelmingly female. D. Pinterest is the only one of the major social networks that does not accept paid advertising.
D. Pinterest is the only one of the major social networks that does not accept paid advertising.
Macy's deployed which of the following technologies in all its retail stores in 2014? A. QR codes B. Geo-search C. N-GPS D. iBeacon
D. iBeacon
All of the following are examples of dark social except: A. Snapchat B. SMS texts C. e-mail D. tweets
D. tweets
Google uses which of the following to build a global database of wireless access points and their geographic locations? A. iBeacons B. Street View cars C. BLE D. E9-1-1
B. Street View cars
How can a smartphone's gyroscope and accelerometer be used in product marketing? A. to speed up delivery of large multimedia files B. potentials customers can tilt and turn their smartphones to see 360 degree views of products C. to provide accurate data on the user's destination and speed D. to locate the user's geographical position
B. potentials customers can tilt and turn their smartphones to see 360 degree views of products
