MIS 304 Exam 1
Porter's competitive forces framework includes which of the following sources of competition? Existence of substitute products/services (from other industries) that customers can switch to Bargaining power buyers have in an industry Threat of potential new entrants into an industry Rivalry among existing firms in the industry
All of the above
Porter's competitive forces framework includes which of the following sources of competition? Threat of potential new entrants into an industry Existence of substitute products/services (from other industries) that customers can switch to Bargaining power buyers have in an industry Rivalry among existing firms in the industry
All of the above
Revenue Models for E-Businesses Include Subscription Web advertising Traditional sales All of the above None of the other options are correct
All of the above
Which of the following is/are examples of System software? Microsoft Excel Android and iOS Microsoft Word Office 365 All of: Office 365, Microsoft Excel, Microsoft Word, Android, iOS
Android and iOS
Which of the following is true about customer privacy? A vendor is NOT required by US law to respect your privacy A vendor IS required by US law to respect your privacy A vendor cannot track the Web pages you look at A vendor cannot track what products you examine in detail Vendors operating in USA are bound by GDPR
A vendor is NOT required by US law to respect your privacy
According to the tech talk "How algorithms reshape our world", we learned which of the following? People were willing to pay higher prices for solar powered (green energy) business servers None of the other options are correct The fiber optic line between Chicago and New York was built for competitive gamers who needed high speed connections People were willing to pay a high premium for being located close to a carrier hotel or internet exchange point because they get excellent Netflix streaming speed Likely clients for the fiber optic line between Chicago and New York are companies engaged in high-frequency financial trading
Likely clients for the fiber optic line between Chicago and New York are companies engaged in high-frequency financial trading
With respect to the five general classes of computers, ________ are typically used for mission critical applications, such as transaction processing. Supercomputers b) Personal computers c) Mainframes d) Servers e) Workstations
Mainframes
A "Dashboard" provides short-term information and is primarily used by Executives Automobile executives Operational staff Managers None of the other options are correct
Managers
The Doubling of transistors on a chip every ~2 years is called: None of the other options are correct Moore's Law Martial Law Moop's Law Menard's Law
Moore's Law
Which of the following are IT infrastructural components seen in a Data Center? Social media Dual nature of computing Only: {Social media, Dual nature of computing} Network connectivity All of: {Social media, Network connectivity, Dual nature of computing}
Network connectivity
Google has a datacenter in The Dalles, Oregon because: Computers cannot be cooled with water The region has significant natural beauty Oregon often experiences hurricanes and tornadoes Water is an expensive source of power None of the other options are correct
None of the other options are correct
Google has a datacenter in The Dalles, Oregon because: Water is an expensive source of power Oregon often experiences hurricanes and tornadoes Computers cannot be cooled with water The region has significant natural beauty None of the other options are correct
None of the other options are correct
Which of the following organizations is typically associated with the long tail? Circle K b) Your local Safeway grocery store c) Redbox video rental d) None of the other options are correct e) A sandwich shop at Eller
None of the other options are correct
"Big Data" is usually associated with Data Variety (e.g., multiple formats) Both Large data Volumes AND Data Variety Elimination of security problems Large data volumes None of the other options is correct
Both Large data Volumes AND Data Variety
Based on what we learned in class, which of the following is true about the components of an Information System? Information Systems have 2 components: technology and organizations Information systems have 4 components: data, information, software, MIS professionals Data is a component of information systems Information systems have 3 components: data, hardware, software The key component of Information Systems is naturally "information"
Data is a component of information systems
Which of the following best describes operational-level decision making in an organization? Decisions dealing with complex problems with broad and long-term ramifications for the organization Day-to-day decisions that are structured and recurring Decisions focusing on long-term strategic questions facing the organization None of the other options is correct Decisions about effectively deploying organizational resources to achieve strategic objectives
Day-to-day decisions that are structured and recurring
Which of the following is an implication for firms that have a threat of new entrants in their market? Higher demand for their services b) Increased profitability c) Increased product prices d) Decreased market share e) Reduced product quality
Decreased market share
Based on the lecture, what are the organizational decision-making levels? Executive level, managerial level, operational level Executive level, supply chain level, merchandise level Executive level, organizational level, operational level Organizational level, managerial level, operational level Organizational level, supply chain level, merchandise level
Executive level, managerial level, operational level
Based on the lecture, what are the organizational decision-making levels? Organizational level, supply chain level, merchandise level Executive level, managerial level, operational level Organizational level, managerial level, operational level Executive level, supply chain level, merchandise level Executive level, organizational level, operational level
Executive level, managerial level, operational level
To assist ________ decision making, information systems are used to obtain aggregate summaries of trends and projections of the future. a) Managerial-level b) Executive-level c) Tactical-level d) Operational-level e) Functional-level
Executive-level
T or F One of the main reasons persuading a company to outsource its business is to be able to focus on non-core business activities.
False
T or F Your local convenience store is NOT able to take advantage of the Long Tail
False
T or F Your local gas station is clearly able to take advantage of the Long Tail
False
In "eller.Arizona.edu", the component corresponding to "eller" is the: College name Top level domain name Host name Domain name IP address name
Host name
In "eller.Arizona.edu", the component corresponding to "eller" is the: Host name Top level domain name College name Domain name IP address name
Host name
Which of the following revenue generating models fall under Freeconomics? All of: In-app advertising, Internet of Things, Traditional sales Internet of Things In-app advertising Traditional sales Both: Internet of Things and Traditional sales
In-app advertising
Which of the following revenue generating models fall under Freeconomics? All of: In-app advertising, Internet of Things, Traditional sales Traditional sales Internet of Things In-app advertising Both: Internet of Things and Traditional sales
In-app advertising
Connecting host computers and their networks together to form even larger networks is called ________. Internetworking b) Ethernet framing c) Network simulation d) Queuing e) Data mining
Internetworking
Which of the following statements is true about data? A) It organizes or manipulates information to make it suitable for a given task. B) It is the ability to understand information. C) It has no meaning in and of itself. D) It is the ability to make decisions or predictions based on information. E) It can be defined as a representation of reality.
It has no meaning in and of itself.
A grocery store checkout cash register with a connection to a network is an example of a(n) ____ system. Functional Area Information Enterprise Resource Planning Electronic Commerce Decision Support Transaction Processing
Transaction Processing
T or F Based on the class video and discussion, we found that Target used data mining techniques to link customer purchase behavior with life events such as pregnancy
True
T or F Cloud computing systems such as Azure use geographically dispersed "regions" or "locations" to improve content delivery.
True
T or F Some stores use technology to track your shopping habits
True
T or F Target's use of data to "target" customers generates a competitive advantage
True
T or F The "World Wide Web" is NOT identical to the "Internet"
True
T or F The Pricing models used by cloud computing systems such as Azure already include software licensing (for pre-installed software).
True
Which of the following is true about data and information? When information is understood and used for decisions it is called data Data is processed information None of the other options are correct Data and information are identical When data is understood and used for decisions it is called information
When data is understood and used for decisions it is called information
Knowledge workers are professionals who ________. A) create, modify, and/or synthesize knowledge as a fundamental part of their jobs B) lack the ability to solve non-routine problems at work C) use knowledge to perform their jobs, but do not create knowledge D) modify knowledge created by others, but do not create knowledge themselves E) work in a monotonous workplace and lack innovation
create, modify, and/or synthesize knowledge as a fundamental part of their jobs
A key driver of Outsourcing increase is: a) increase in advertising costs b) increase in decentralization c) decrease in the cost of raw materials d) decrease in telecommunication costs e) increase in the use of cloud computing
decrease in telecommunication costs
The gap between those individuals in our society who are computer literate and have access to information resources like the Internet and those who do not is referred to as the ________. A) digital divide B) horizontal disparity C) electronic gap D) power distance E) knowledge divide
digital divide
This screenshot is adapted from an in-class activity. In cell J2 what term am I most likely to be searching for? a) echo b) None of the other answers are correct c) bravo d) alpha e) charlie
alpha
This screenshot is adapted from an in-class activity. Which formula (in cell M2) lets us know if the current record was eligible / not eligible for a bonus? A) =IF(OR([@[ContainsDelta]]="Yes", [@[Net Sales]]>AVERAGE([Net Sales])), "Eligible", "Not Eligible") B) =IF(AND([@[ContainsDelta]]="Yes",[@[Net Sales]]>AVERAGE([Net Sales])), "Eligible", "Not Eligible") C) =IF(H2>AVERAGE([Net Sales]) AND K2="Yes", "Eligible", "Not Eligible") D) Either A or C E) None of the other answers are correct
B) =IF(AND([@[ContainsDelta]]="Yes",[@[Net Sales]]>AVERAGE([Net Sales])), "Eligible", "Not Eligible")
___ systems allow Companies to integrate different business areas (e.g., procurement, production, sales, etc.) in a single system Decision Support Transaction Processing Functional Area Information Enterprise Resource Planning Intelligent
Enterprise Resource Planning
___ systems allow Companies to integrate different business areas (e.g., procurement, production, sales, etc.) in a single system Transaction Processing Decision Support Functional Area Information Enterprise Resource Planning Intelligent
Enterprise Resource Planning
Firms analyze the value chain to highlight opportunities where IS can make an organization more effective and efficient. Activities in the value chain include: Dual nature of computing None of the other options are correct Freeconomics The Information Age Sales and Marketing
Sales and Marketing
