MIS chapter 1

A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives? Correct! a. Survival b. Competitive advantage c. Operational excellence d. Customer intimacy e. Improved decision making

a

Competitors were seeking which of the following business objectives when they rushed to provide ATMs after Citibank introduced the first ATMs in New York? a. Customer and supplier intimacy b. Survival c. Improved decision making d. Competitive advantage e. Improved efficiency

b

Verizon's use of a web-based digital dashboard to provide managers with precise real-time information enabled it to improve which of the following? a.Compliance with regulations b.Managerial decision making c.Intimacy with its suppliers d.Efficiency in creation of new products e.Employee morale

b

The Mandarin Oriental's use of computer systems to keep track of guests' preferences is an example of which of the following? a. Improved efficiency b. Improved decision making c. Customer intimacy d. Operational excellence e. Improved flexibility

c

Which of the following is not one of the six strategic business objectives of information systems? a. Competitive advantage b. Improved descision making c. survival d. improved employee morale e. new products and services

d

Which of the following may lead to a competitive advantage? 1. New Proeducts, services, and business models. 2. Charging less for superior products. 3. Responding to customers in real time a. 1 and 2 b. 1 only c. 1 and 3 d. 1, 2, and 3 e. 2 and 3

d