MIS Exam 2

The five common characteristics of high-quality information include:

Accurate, Complete, Consistent, Timely, Unique

Beacons are:

All of the above

Which of the following is an example of Analytical information?

B and C

Zappos was extremely focused on "Wow" customer service and had a goal for all shoes to be in stock 99.999% of the time. This is to avoid the problem of _______.

Back orders

Kaplan and Norton developed the _______ so that companies could measure ERP success as well as to clarify their strategy and translate it into action.

Balanced scorecard

Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?

CRM

What is an organization performing when it asks CRM questions such as "which customers are at risk of leaving"?

CRM predicting technologies

Keith mentioned in class that when Harley-Davidson was an early CRM customer of SAP, they began selling high margin accessories to consumers online, and they wanted their dealers to be the focus, so dealers had to:

Check online orders twice daily

Non-fungible tokens offer for sale, the idea of scarcity. Much of the current market for NFTs includes all of the following except for?

Crptocurrencies

NFTs or Non-fungible tokens are a digital signature backed by blockchain technology that proves ownership of something. Keith mentioned 3 examples in class and your textbook. One of the following was NOT mentioned.

Genesis Block

Which of the following is not one of the three main integration tools?

HCM

The supply chain at GBI Bikes (SAP Case Study) has three main links including:

Materials, Transformation, Distribution

Which city did Golfsmith discover through BI; was the worst possible location being evaluated for a new mega golf store?

Phoenix

Many new technologies are reinventing the supply chain. Which two support logistics?

RFID and Drones

Effective and efficient supply chain management systems can enable Procter & Gamble to:

all of these are correct

Which of the following is one of the three business areas of supply chain management?

all of these are correct

Which of the following is a common CRM Customer Service metric?

average time to resolution

The main reasons for ERP failures include:

both of the above

There are business benefits of high-quality information. Remember that new perspectives and opportunities can open up when you have the right _______ that you can turn into _______ and ultimately _______.

data, information, business intelligence

Of the following sequences, which goes from largest amount of data to smallest?

database, table, record, field

In which of the five basic supply chain activities do you plan for transportation of goods to customers?

deliver

What is the key word in ERP? Hint: You have one single database for the entire _______.

enterprise

Bitcoin owners are getting rich because the cryptocurrency has soared. One problem for an estimated 20% of owners is that they?

have lost their passwords

Which ERP component can help an organization predict such things as the identification of individuals who are likely to leave the company unless additional compensation or benefits are provided?

human resource components

Analytical CRM can help you determine which type of marketing and sales campaign to launch and which customers to target so that you can achieve uplift. Uplift means?

increasing sales

What did the UK Defense department do so that they did not have to do manual entry into multiple databases?

integration

What includes the inbound and outbound processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain?

logistics

In which of the five basic supply chain activities do you prepare to manage all resources required to meet demand.

plan

Imagine you need to find information on customer Steve Smith. You may have 20 customers with the same name so a _______ helps to identify each record uniquely.

primary key

Which of the following is not one of the three phases in the evolution of CRM?

processing

What is the purchasing of goods and services such as large McDonald's potatoes, to meet the needs of the supply chain?

procurement

What is the primary tool that retrieves information and helps managers graphically design the answer to a question?

query-by-example tool

In the relational database model, a _______ like row 113, is a collection of related fields forming a person, place, thing, or transaction.

record

What modifies existing software according to the business's or user's requirements?

software customization

SCM stands for:

supply chain management

An example of a consistency problem would include:

there is a slight difference between the two customers in the spelling of the last name

Drones are now being used by Amazon to support logistics. What are drones?

unmanned aircraft that can fly autonomously, or without a human

If suppliers are _______ in the supply chain then customers are _______ in the supply chain.

upstream; downstream

Monolithic Architecture is best described as:

A single package, large, complex (SAP type)

Amazon purchased Whole Foods for $_______ billion to help it gain a foothold into the Wal-Mart perishable food type business - as well as another opportunity to leverage conversation-based transactions.

13

When you use CRM to measure success for Sales, Customer Service, or Marketing, you really only want to track _______ metrics.

5 to 7

After some analysis, it was found that Nestle had _______ million records of vendors, customers and materials, _______ percent of which were duplicated, obsolete, inaccurate, or incomplete.

9, 50