MIS EXAM 3 PAR REVIEW
Approximately ________ percent of consumers consult reviews before making an online purchase.
50
The advantage of ________________ is they can be read over greater distances.
Active RFID tags
What is the importance of the triple constraints / the Scope Triangle?
Any changes to one constraint will likely affect another constraint
Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.
BI
________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.
CRM; more
________________ is access to the internet through your TV connection.
Cable modem
________ cables are made of copper.
Coaxial
What term did Don Norman define as story that puts the operation of the system into context, weaving together all of the essential components, providing a framework, a context, and reasons for understanding?
Conceptual model
_____________ involves obtaining feedback from customers.
Conversational marketing
According to IT's About Business 6.1, Eriteans who have access to the Internet typically use ________.
Dial Up
Which of the following is NOT broadband?
Dial-up
________ refers to efforts by unauthorized users to access data that are traveling over wireless networks.
Eavesdropping
________ offer limited accessibility to the ________ of participating companies.
Extranets; intranets
According to IT's About Business 9.4, GM used ________ to promote jobs and feature new cars.
________ is a cable medium.
Fiber Optic
Which of the project management documents includes all three of the triple constraints that are in the Scope Triangle?
Gantt Chart
In Terms of SEO Panda is what?
Google's Filer to promote high quality web pages
________ defines how messages are formulated and how their receivers interpret them.
HTTP
The adoption of __________ has been an important factor in the development of the Internet.
IPv6
___________ was implemented to address smartphones, since they are basically hand-held computers.
IPv6
A(n) ________ is a company that provides Internet connections for a fee.
ISP
The ________ functions as a transport mechanism; the ________ is an application.
Internet; World Wide Web
Which of the following is a medium-range wireless network?
MiFi
Which of the following is the technology that enables most mobile wallet applications?
NFC
________ CRM systems are hosted by an external vendor in the vendor's data center.
On-demand
________ CRM systems are purchased from a vendor and then installed on site.
On-premise
From smallest to largest, which of the following is in the correct order of networks?
PAN, LAN, MAN, WAN
What is an affordance?
Physical property of an object that shows functionality
________ cloud vendors provide applications, storage, and other computing resources as services over the internet.
Public
________________ store information horizontally and vertically.
QR codes
________ is a broadcast medium.
Radio
Which of the following is NOT a basic function of TCP/IP?
Responsible for disassembling, delivering, and reassembling data during transmission
Which of the Following is NOT true
SEO is almost Completely Controllable
________ is a customer-facing CRM application.
SFA
________ transmission systems can have a large coverage area but their signals experience propagation delay.
Satellite
What is the purpose of a PERT chart?
Schedule and organize tasks
In project management, the "Iron Triangle" or "Triple Constraint" includes a project's time, resources and what other dimension of the planning process?
Scope
Which of the following is the correct order of the evolution of the modern IT infrastructure?
Stand-alone mainframes, mainframe and dumb terminals, standalone PCs, LANs, enterprise computing, cloud and mobile computing
From Don Norman's perspective, what fatal flaw does the BMW iDrive (which he described as a well thought out, very logical, and sensible device) have with respect its human interface?
The iDrive destroyed spatiality
Developed by the US Navy, a PERT (Program Evaluation Review Technique) chart would help a project manager understand what aspect of a project?
The project milestones and the order they are scheduled to be completed
Google Analytics Reports include everything except what?
Total Monthly Visits from YouTube Referrals
According to IT's About Business 11.1, ________ uses location-based service data to send coupons and other offers to customers smartphones when they are close to a store.
Tring 313
________ is a high-bandwidth wireless technology with transmission speeds in excess of 100 Mbps. It is a ______-range wireless network technology.
UWB; short
What is the most common mistake that increases page loading times?
Using huge images
Which of the following is NOT a listed technique to make websites mobile friendly?
Using technologies like flash to enhance your websites capablities
The Internet is a ______________.
WAN
____________ are networks that aren't contiguous.
WAN
The four guiding principles of accessibility (perceivable, operable, understandable, and robust) are included in what document?
Web Content Accessibility Guide, Version 2.0
________ allow organizations to use the existing internet infrastructure without having to implement any new technologies.
Web services
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.
advertising
According to IT's About Business 11.3, The Royal Bank of Scotland's bot, called Luvo, _________.
allows customers to describe what they are looking for instead of just choosing from standard options
The ____________ protocol enables client application programs to access the other layers.
application
Social computing increases _________.
buyer power
A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.
contact management
You use FedEx and UPS to ship your products to customers. This is an example of a(n) ________ activity.
downstream
Boeing uses a _________-end CRM system because it ________.
high; coordinates staff activities in a campaign to sell its products
Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.
intelligence
The web __________ the same thing as the internet.
is not
In the ________ component of SCM, supply chain managers schedule the activities necessary for production, testing, packaging, and preparation for delivery.
make
Hotspots are an example of ______________ wireless networks.
medium-range
Which of these is NOT enumerated as a Motivation to Create Accessible Web Content?
o improve the reliability of technical functionality (technology centered motivations)
