MIS FINAL EXAM
What is legendary GE CEO Jack Welch quoted as saying about competition?
"If you don't have a competitive advantage, don't compete."
Six Sigma techniques seek to reduce variance in output to less than how many errors per 1,000,000 manufacturing steps?
3.4
Recently, TechJury compiled a list of cybersecurity statistics that show the impact of different malware and network attacks. What percentage of cyberattacks are aimed at small businesses?
43%
What is the difference between a DDoS attack and a DoS attack?
A DoS is carried out with one source device and a DDoS attack is carried out with many source devices
What is the essential purpose of a supply chain management system (SCM)?
A SCM helps managers anticipate supply issues, such as increased demand or production slowdowns, so they can make quick accommodations.
What is the main difference between merchant service providers (ISOs) and merchant service aggregators?
Aggregators work with banks to let small businesses accept credit cards.
The infection of a digital device by a computer virus happens in stages. What is the second step in this process?
An action such as running or opening a file activates the virus.
Which of the following are examples of spear phishing?
An email is sent to employees at a specific company, instructing them to click on a link. That link deploys malware to their device.
In which of the following scenarios would an executive benefit from the insights provided by operations management systems software?
An executive wants to know why it is taking longer to manufacture their product.
Some companies, such as Oracle and SAP, offer SCM either as a stand-alone system or as a major element of an ERP. Which company, previously known as JDA, focuses solely on supply chain management systems?
Blue Yonder
How do CRM systems make troubleshooting customer problems easier?
CRMs store information about customer purchases and interactions.
Alyssa says that no one would risk selling operable or effective malware programs, even on the Dark Web. Why is she wrong?
Criminal hackers do make money by selling actual malware.
Marketing manager Zia needs to know if increasing the firm's social media advertising budget will result in a higher return-on-investment. She uses a decision support system (DDS) to determine how much of a budget increase is needed to achieve a targeted sales increase. Later, if actual sales data do not match the DSS determination, Zia will rely on the system to adjust its recommendations. What does this example demonstrate?
DDS is a form of artificial intelligence.
In terms of information quality, define "relevance" as a factor.
Data to be collected should be useful to the organization.
What is the primary reason that businesses use CRM systems to help them identify MQLs and SQLs during the customer acquisition process?
Different engagement is needed to turn each type of lead into a customer.
In a DDoS attack, network computers that have been infected by a virus from more than one source computer act as zombies and work together to send out illegitimate messages creating huge volumes of network traffic. The acronym DDoS stands for
Distributed Denial of Service
A business application that obtains data from sources internal to the firm, as well as external sources, to assist senior corporate executives in gaining a broader view of the competitive landscape is referred to as a(n)
EIS
Which is the best explanation of why technology is highlighted in a PESTEL analysis?
Failing to keep up with advances in technology can harm an organization's competitiveness.
Makoto and Rebecca want to hire a nanny for their 6-month-old baby. Before allowing someone into their home to watch their child, they are planning on running a comprehensive background check, including a credit check. Which law specifies whether Makoto and Rebecca are legally allowed to access potential candidate's credit information?
Fair Credit Reporting Act
Which type of chart commonly used by project managers is a horizontal bar chart that shows project activities on the y-axis and time on the x-axis?
Gantt chart
Many project managers create a flowchart before creating a
Gantt chart.
ERP software integrates several software packages into a single platform. Which of the following software packages stores employee compensation and performance information?
HRM software
How does a firewall work?
It determines what Internet traffic can leave or enter a network or computer.
How does a Network Address Translation (NAT) type of firewall work?
It hides internal IP addresses.
Which of the following statements best describes Stripe and its services?
It is a merchant service aggregator that offers payment processing software, equipment, and services for e-commerce and brick-and-mortar businesses.
What type of network chart depicts the timeline for a project and displays when certain processes will have slack?
PERT
By displaying activities that have slack, a _________ can help speed the completion of an entire project by directing resources to critical activities.
PERT chart
Software that businesses use to manage activities in both the internal and external operational environment is known as Enterprise Resource
Planning.
What is the difference between production reports and forecasting reports about production?
Production reports also fully track current levels of production.
Arguably the most powerful business intelligence (DSS) software available is Business Objects, offered by Germany-based
SAP.
Logisticians can minimize costs by having a view of the cost centers within an entire supply chain through which software system?
SCM
Cloud-based ERP solutions are usually offered as
SaaS.
Of the following statements, which one specifically applies to the CRM integration of platforms such as Facebook, YouTube, and TikTok?
Social media platforms provide targeted customer information.
Cloud-based ERP systems are a form of
Software as a Service (SaaS).
Integrating a business software module into an ERP has several advantages. Which of the following business software modules includes customer payment information?
TPS software
Which business intelligence software is owned by Salesforce?
Tableau
How does a Gantt chart indicate that two activities will be conducted concurrently (at the same time)?
The horizontal bars for each will occupy the same columns (days).
How do breach and attack simulation technologies help white-hat hackers test security?
They execute thousands of attack techniques continuously to reveal weaknesses.
What is the most likely reason that unstructured decisions are typically made by higher-level management?
They require strategic, long-term thinking.
How do businesses ultimately benefit from using a CRM to identify the highest revenue customers in a target market, before developing a marketing campaign?
They save time and money by targeting this precise segment of the market.
When designing a solution, why is it important to consider all outcomes?
This will allow you to create multiple plans in order to visualize all possible solutions.
As reported by Andrei Ene, one of the worst malware attacks in the last 10 years is the TBT, or
Tiny Banker Trojan
What is the term for a CRM that tracks the type of sale that is most likely to make a person purchase an item that they have previously viewed on an e-commerce site?
User Experience
Which type of network chart allows project managers to redirect resources from processes that are not on the critical path to ones that are on the critical path?
a PERT chart
Which project management tool is so important that nearly all PM software includes support systems for it, to ensure that all stakeholders are kept informed of a project's status?
a communications plan
What type of software can be integrated with ERP software to record ledger journaling and billing in the same platform as other, related data?
accounting
How is quantitative data about a customer most accurately characterized?
as a record of how a customer interacts with a business
When should an organization answer the question "Is this the highest priority security risk?"
before data security strategies are created
What does an oval represent on a flowchart?
beginning and end
Which element of the belief action outcome (BAO) framework is MOST helpful for analyzing the way stakeholders' perceptions about and desires for an organization's operating environment are formed?
belief formation
Creating an entirely new market is an example of a ________ ocean strategy.
blue
How does earned value management (EVM) track what is called the project "triangle" of scope, time, and cost?
by multiplying the percentage of completion of each activity on the PERT network chart by the total value of the completed activity
How does using a CRM to track customer acquisition rates help organizations improve their future customer acquisition rates?
by revealing whether their marketing efforts are effective or require changesCorrect
Accepting payment to complete a transaction is called "ringing up a sale" because whenever the till was opened on a(n) ________, a bell would be struck.
cash register
Which of the following was invented by a saloonkeeper in 1879 and became the most common transaction processing system for 100 years?
cash registers
In a multiple-criteria decision analysis (MCDA), what are you doing when you are identifying available options?
comparing different options in order to determine which are best candidates for measure
Simon sells products with higher perceived values than his competitors' offerings. This provides Simon's firm with
competitive advantage.
Which of the following processes would operations management systems software be used for in a manufacturing firm
creating bedroom furniture from lumber
Sales managers must identify the customer leads that best fit the company's goals. CRM assists in this aspect of a company's sales process, which is known as
customer qualification.
The element of the supply chain management system that may include payment and demand management, customer service management, and returns management is
customer relationship management element.
Which business computer application system combines information regarding the customer's buying habits with other data such as contact information so that the management team can better anticipate customer preferences and needs?
customer relationship management system
The information needed to calculate share of customer is provided, in large part, by
customer relationship management systems.
Share of wallet is also known as share of
customer.
A ________ deliberately modifies the normal operations of a computer or network through the use of malicious code.
cyberattack
A ________ is committed when a computer is the object of the crime or a computer is used to commit a criminal offense.
cybercrime
Providing visibility means that the user interface of any SCM remains a critical component. Typically, a user interface comes in the form of a
dashboard.
The Data Management Body of Knowledge (DMBOK) defines the planning, implementation, and control of activities that apply quality management techniques to data as
data quality (DQ)
When managers work on strategic objectives, handle conflicts, and allocate budgetary resources to subordinates, what role are they enacting, according to Mintzberg?
decisional
What is the second step in the decision-making process created by Herbert Simpson?
design
Using technology to transform a market or to create an entirely new market is called creating a(n) ________ innovation.
disruptive
Sears revolutionized catalog (mail order) sales but failed to make the e-commerce leap. Amazon capitalized on this technology. What concept underlies Amazon's success?
disruptive innovation
Which type of ERP module collects data such as customer information, order history, shipping information, and customer satisfactions measures?
e-commerce operations
Which element of a PESTEL analysis is represented by the use of data mining information from the Bureau of Labor Statistics to gain insight into regional employment figures?
economic
What is the goal of a project portfolio manager?
ensure that their firm accepts only the right projects
Gartner IT Services company predicts that by 2021, customer relationship management systems will be the single largest revenue area of spending in
enterprise software.
The value that the future lifetime revenue an organization's customers will generate minus customer acquisition costs and customer retention costs is called customer
equity.
Which type of MIS report pinpoints outliers that vary from the norm, such as when a production quota falls below forecasted levels?
exception reports
One benefit of using a CRM system to segment a market (rather than another type of market segmentation tool) is that a good CRM tool
facilitates using the company's own, collected data about customers
Over 50 percent of all innovative products fail in the market, while over 80 percent of the successors to the products succeed. This is a key tenet of ________ strategy.
fast-follower
Which of the following is generally not protected by an organization's network firewall?
files stored in a cloud-based system, such as Dropbox or Google drive
What must be integrated into an organization's enterprise resource management solution to allow it to create and maintain regulatory and compliance information from a centralized location?
financial management systems software
Lieberman and Montgomery examined the advantages and disadvantages of being the first firm to enter a product into the market. They coined this phenomenon
first-mover advantage.
Project management software systems can be used to map out a project in different ways according to its complexity. Which of the following statements lists software results according to low-to-high project complexity?
flow chart, Gantt chart, PERT chart
Because they allow stakeholders a simple visualization of an entire project, project managers commonly use
flowcharts.
By allowing viewers to see the project's progress, project managers can reduce the anxiety caused by apparent inaction. For this reason, PMs often provide simple
flowcharts.
How many types of dependencies, or relationships among activities, does a project contain?
four
Which level of share of wallet means that existing customers are spending more to purchase products or services from one organization than they are from direct or indirect competitors?
high share of wallet
What type of decision-making software can identify issues and find and implement solutions at transactional speed?
high-velocity
The business world is overwhelmed by data. It estimated that 1.7MB of data is created every second by every person. Data volume has grown substantially in the last few years, when 90% of the world's data has been created. Of the following, what is the most useful fully computerized tool that can directly translate data into decisions and solutions?
high-velocity automated decision making
Because employee education and training are so important to ensuring that all employees can participate in lean manufacturing processes, ________ systems play a key role in success.
human resources management
Which outcome of the balanced scorecard framework measures how efficiently a business is operating?
internal business processes
Coffee vendors who operate small, drive-up coffee stands find it difficult to charge significantly higher prices than their many competitors do. What aspect of the coffee stand business makes raising prices difficult?
its low barriers to entry
The essential function of resource leveling is to
keep the project moving toward completion by reassigning resources.
Manufacturing practices that emphasize developing efficient and smooth supply lines and minimizing excess inventory, delays, and waste are
lean techniques.
Which of the measurable outcomes of the balanced scorecard framework focuses on organizational culture?
learning and growth
Users often find it difficult to implement or even comprehend a new ERP system without significant training because of ERPs' steep
learning curves.
An international automobile manufacturer is concerned about how its global operations will be impacted by changing government standards for auto emissions and fuel efficiency. Which component of a PESTEL analysis can best help the manufacturer evaluate any threats posed by these policy changes?
legal
A form of spyware that records all actions typed on a keyboard is called a keystroke
logger.
Customized communication is best described as
matching the message to the individual customer.
What do smaller merchants use to process credit card payments and avoid issues with fund reversals (such as when credit card purchases are returned) or disputes over credit card charges?
merchant service aggregators
The methodology for making decisions in a decision support system (DSS) is known as its
model.
What is the basic formula for estimating risk exposure?
multiply risk probability by risk impact
What is a key advanced technology behind CRM analytics?
online analytical processing
What type of firewall would filter messages coming from a specific, predefined IP address to a spam filter?
packet filter
Quantifiable values that validate how effectively an organization is accomplishing significant business objectives are called key
performance indicators (KPIs).
When conducting a SWOT analysis, an organization's human resource management system is used to evaluate the relative strength or weakness of its
personnel (workforce)
A Gantt chart is fully developed during the ________ phase of the project management process.
planning
A branch manager for a national car rental company is in the process of conducting a SWOT analysis for her location. Which of the 5 Ps can she examine using the company's inventory management system for its rental fleet?
plant (physical attributes or resources)
Focusing on project scheduling and sequencing to optimize the progress of all of the projects in a firm's portfolio is the role of a
project planner.
What aspect of today's business environment is central to the need for robust transaction management processing systems?
proliferation of e-commerce-based organizations
What is the purpose of executive support systems (ESSs)?
provide output that helps managers make important decisions
In the financial world, some Nigerian banks have used a fast-follower strategy. To reap benefits, they have
quickly developed and marketed products introduced by Western banks.
In which stage of Herbert Simpson's four stage process for decision making are solutions identified?
second
Which step in securing customer data ensures proper management of firewalls and routers?
server security
To assist project managers with determining and evaluating potential risk, the project management body of knowledge (PMBOK) identifies ________ processes.
six
Which PESTEL factor can managers monitor by improving communications throughout the organization and gaining better perceptions of consumers' opinions using CRM software?
sociocultural
Coca-Cola and PepsiCo dominate the soft drink market. However, during the 2000s, many customers switched from soft drinks to water, causing Coca-Cola and PepsiCo to develop Dasani and Aquafina. The ability of customers to switch from one product to an alternate product illustrates what Porter called the force of
substitutes.
What is a main component of the belief action outcome framework (BAO) that organizations provide to address the economic, environmental, and social impacts that result from their day-to-day operations?
sustainability reports
Which word best describes the nature of projects, given that they have starting points and (hopefully) ending points?
temporary
To calculate an organization's customer equity (CE) value we first determine
the future lifetime revenue the organization's customers will generate.
As an increasing number of retailers use modern business applications technology to process credit card payments more quickly and easily, which device is becoming nearly obsolete?
the imprinter
In the Five Whys, why is it important to continue to ask why after asking why the problem occurred?
this will help you understand the root cause of the problem, not just a surface issue that may have arose
For strategic planning, managers should choose an aggressive strategy if a SWOT analysis reveals that the organization faces weak external ________ and its external opportunities are matched with internal strengths.
threats
Every time you view a webpage, your data is captured in small pieces called packets. How are data packets transmitted across the Internet?
through Transmission Control Protocol/Internet Protocol (TCP/IP)
What is the primary, underlying goal or purpose of state-sponsored cyberwarfare?
to protect or pursue national security interests
A program that appears to be legitimate but executes an unwanted activity when activated is called a
trojan.
Because it determines which decisions are implemented, the ________ of the DSS is arguably its most important component.
user interface
In the analytical hierarchy process (AHP) programming model, what is the first thing placed into a hierarchy to facilitate the decision-making process?
variables or conditions in the situation
Share of customer, which focuses on getting as much business as possible from fewer customers, is also known as share of
wallet.
Which computer experts help an organization ensure that its information system is protected against intrusions by testing the system's security measures?
white-hat hackers
