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For her new job, Tasha has been asked to write a report. She has found a website with information regarding her topic. Which of the following would help her identify whether the information on this site is accurate:

A bibliography

Which of the following situations may represent a risk to the business:

A new customer's check is for an amount larger than the purchase total

The reason businesses usually obtain information is to apply it so that they can

Accomplish a task

Which of the following is an example of a tax liability:

Amount due on an inheritance

The process of coding is part of which step of the marketing research process?

Analysis

Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?

Appropriation

When should you record bank transactions in your check register?

As soon as each check is written

One way to determine the usefulness and accuracy of research information is to

Assess timelines

A good way to prioritize your financial goals is to

Assign each goal to a general category

Which of the following pricing practices is illegal in some countries because it may drive a company's competitors' out of business:

Below cost pricing

Radio frequency identification (RFID) increases channel efficiency because it stores product information on a computer chip that is attached to the

Box or container

How does appropriate information management affect a business's relationship with its customers?

Businesses serve customers more effectively

Which of the following is a source of information about careers that are available at state and federal government agencies:

Civil service office

The data needed for sales volume analyses and market share analyses come from

Company sales reports

When a business purchases an insurance policy, it is agreeing to the terms of a

Contract

The XYZ Company has a financial organization within the business that offers small loans, installment credit, and low interest rates to its members. This is an example of a

Credit union

An American manufacturer launches a product line that offends many customers in Middle Eastern countries where the product line is considered inappropriate. This is an example of

Cultural Imperialism

When Matthew receives a check four times a year for income he has earned on his stock investments, he is receiving

Dividends

Which of the following is an example of a tax that government collects from some businesses:

Excise

When businesses want to make their products available to customers but do not want to over-distribute their goods and services, they are seeking

Exclusive marketing channels

Mikael has a $20 bill. Although this money is just a piece of paper and not backed up by a reserve, Mikael is still able to buy groceries with it because everyone in his country treats it as currency. This $20 bill is known as ______ currency.

Fiat

When the Silvers purchased their new car, the dealership representative sold their contract to another company in exchange for cash. To what type of business would the dealership have sold the Silvers' contract?

Finance company

Government selling regulations are often established to lower the occurrence of business

Fraud

Apple produces its MacIntosh computers in China. In calculating GDP, these computers would be part of

GDP for China

Students at a local high school must now pay to participate in the sports program because the school levy failed. This situation is the result of what type of change?

Governmental

Which of the following is not a capital investment decision:

How to manage cash flow

Tuition reimbursement is a way to combat the problem of limited

Human resources

When reconciling a bank statement, you use checkmarks to do which of the following:

Identify the items you have compared

Which of the following would be done first in an environmental scan:

Identifying participants and responsibilities

A clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its product. This process is known as quality

Inspection

A business advertised new-product financing with a 10% down payment and a low interest rate with monthly payments spread over four years. What type of loan was the business offering?

Installment loan

What type of promotion was used by companies that promoted the "Just Say No" campaign to discourage students from using drugs?

Institutional public service

Which of the following is a true statement about qualitative research:

It is conducted during a short time frame.

Which of the following is most likely to have a marketing-research department:

Leading manufacturer

Marketing researchers would use the Likert rating scale when its questionnaire's statements are designed to measure the respondents'

Level of agreement

Decision making can be a difficult process, especially as the __________ rises.

Level of uncertainty

The economic system in which producers are willing to use resources to create products that consumers are willing to buy is known as a __________ economic system.

Market

When a company's promotional activities focus on pointing out differences between its well-established product and competing products, the product is in the __________ stage of its life cycle.

Maturity

What type of market structure is most commonly found in a private enterprise economy?

Monopolistic Competition

Which of the following is an example of an effective subject line for a professional email:

Mtg. rescheduled for 3 p.m

One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products' short life that has an effect on the

Natural resources that are needed to produce them

Susan's father receives veterans' benefits, and her grandmother gets Social Security. Are these payments counted in GDP?

No, these are transfer payments

So that the company can determine when it needs to order more pencils, Kendra subtracts one box of pencils on a tracking sheet after she takes the box from the office supply cabinet. This is an example of

Perpetual inventory

What category of GDP would include the money Kathy's family pays to the state university for her college tuition?

Personal consumption expenditures

What a brand is and stands for, as well as how it behaves and the qualities it projects, are embodied in its

Personality

Paul is responding to an inquiry he received in the mail. His response includes some good news and some bad news. How should he structure his response in light of the bad news?

Place the good news at the beginning and the bad news in secondary position(s)

An author's new book is an example of a

Platform project

Jerry works as a cashier. When Jerry's brother purchased a fishing rod that was marked $130.00, Jerry charged him $75.00. Jerry's supervisor told him this was __________ fraud.

Point of sale

What kind of utility is created when a customer purchases a new television set?

Possession

Which of the following would be least likely to be found on the label of a nonhazardous product:

Precautions when using the product

The operations manager schedules quarterly reviews of office equipment whether there have been recent problems or not. This is an example of

Preventative maintenance

Advertisers that use concept testing to obtain feedback from potential customers are conducting

Primary market research

Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is

Producer to industrial distributor to end user

What best describes the goal of amplified word-of-mouth?

Providing information to activists to share with others

A basic principle of procedural due process involves __________ before taking action.

Providing notice

Which of the following is a measure of how well a business generates cash flow:

Return on capital.

Which of the following types of customer relationship management software would be most appropriate for a company that is looking for a more efficient way to track leads, prospects, and customers:

Sales force automation technology

Sweepstakes and contests are examples of communications channels often used in

Sales promotions

In investing, legal owning- or lending-agreements between individuals, businesses, or governments are known as

Securities

Which probability design allows marketers to study distinct groups within the target population?

Stratified random sampling

What does a channel of distribution usually need to be able to manage or avoid conflict within the channel?

Strong leadership

Which of the following is a characteristic of a profit-and-loss statement:

Summarizes expenses and revenue from sales.

Which of the following is not one of the three purposes of oral presentations

TO PREPARE

Which of the following U.S. laws relates to information management

The Sarbanes-Oxley Act

A summarization of the total income and expense of a business for a period of time is called

The profit and loss statement

One of the disadvantages of private enterprise is

The unequal distribution of income

When a business collects marketing information from its customers, what should it consider about its consumer-privacy laws?

They vary by jurisdiction

Which of the following information should be included in the inside address section of a business letter:

Title

Why do many businesses store information in a computerized database?

To maintain client lists

Why do many people invest in certain types of life insurance policies?

To meet future financial needs

Which of the following is a reason a company might organize itself under the laws of a different country than those of its "home" country:

To save on taxes

When Armand is comparing his checkbook balance with his bank statement, he must make sure that he has subtracted the ____________ from his checkbook.

Transaction fees

The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk?

Transferring it

An employer may be liable for an employee's tort when the employee's actions occu

Under the scope of their employment

Chris is at the grocery store deciding between two very similar candy bars. One is $1.50, and the other is $3.00. He decides to buy the $1.50 candy bar because it is cheaper. Chris is using money as a ____________ to make his decision.

Unit of measure

What data-collection method can be used to obtain product information during the point-of-purchase process?

Volume tracking scanner

What must businesses determine during the phases of record keeping?

Who will be responsible for record keeping

* 46. Kendra 's financial goal is to build wealth over time by making diversified investments. Which of the following financial services providers is most likely to help Kendra achieve her goal:

asset management firm

Monica has $850 for a new computer. The salesperson at the electronics stores tries to get Monica to purchase a computer that costs $1,100, but Monica can't because she doesn't possess the

buying power.

Protecting company information and intangibles often involves following the rules established to control access to

computer systems

A manager evaluates the production output of a department by checking it against the production goals for that time period. This is an example of the __________ function of management.

controlling

* 51. When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) __________ relationship.

fiduciary

The reason for using certain communications channels, such as coupons, in sales promotion is to

generate an immediate response

If William wants to determine the dollar amount that he has earned before taxes and other deductions for the pay period, he should look at the __________ on his paycheck stub.

gross wages

Which of the following is the best way to handle slow/methodical customers:

help them along without overwhelming them

Which of the following is determined in a research project's master plan:

how much data to collect

One way that advances in technology are impacting the product/service management function is by making it possible for businesses to

improve existing products

When a customer is willing to purchase only one specific brand, this is referred to as brand

insistence

A human resources manager sets up a computerized system for maintaining employee records. What type of resource is the manager using?

material

Which of the following is a technique that many businesses use to identify product opportunities:

observing the competition

Jane can determine her credit rating by

obtaining a report from a credit bureau.

As a result of ongoing product updates and changes, businesses must address ethical issues associated with

planned obsolescence

What strategy can make or break a business's product mix?

positioning

A selling activity that helps salespeople to make sales is

preparation

Why will it benefit you to learn as much as possible about a prospective employer before you go for a job interview?

prepares you to ask good questions

Using coercive power in distribution channel relationships is illegal in the United States if it

restricts competition

Following your teacher's guidelines is an example of which ethical principle?

rule of law

Which of the following is a source of error in the research process:

sample design

In addition to purchasing, Sherita's job responsibilities include developing partnerships and alliances with suppliers, watching for business threats and opportunities, and looking for ways to improve processes. Sherita is involved in

strategic planning.

A disadvantage of problem-solving in groups is that it

takes more time

Information that has been printed for publication is often more reliable than many Internet sources because

the information is typically carefully checked for accuracy

Which of the following is a purpose of the competitive bidding process:

to obtain lower prices from bidders

Analyzing data with Simpson's Paradox in mind can help account for

unconsidered variables or dimensions

When Jeremy develops his personal budget, he should categorize the money that he spends on food, clothing, and entertainment as

variable expenses.


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