MKC1200

In Australia, Fosters Lager is sold as an everyday beer. It is one of the cheaper full strength beers on the market. In Europe however, the marketing mix is very different; Fosters is sold as a premium beer at higher than average prices. This approach by Fosters to tailor its offer for each market can be regarded as: Select one: a. Customisation b. Standardisation c. Tariffs d. Embargos

A: Customisation

Which of the following best describes the broad concept of a market? Select one: a. A group of customers with heterogeneous needs and wants. b. A group of customers with homogeneous needs and wants. c. The business-to-consumer market. d. The business-to-business market.

A: A group of customers with heterogeneous needs and wants.

An informed guess or assumption about a certain problem or set of circumstances is known as: Select one: a. A hypothesis b. A description of the situation c. Managerial intuition d. Good research design

A: A hypothesis

In its latest ads, the Sleep Easy mattress company promotes the superiority of its products over named competitors on a feature by feature basis. Therefore the Sleep Easy mattress company is positioning its products __________ Select one: a. Against its competitors. b. Away from its competitors. c. Based on its product benefits. d. Based on its brand reputation.

A: Against its competitors.

_______ do not take title to goods and perform only a few functions. Their main function is to facilitate buying and selling, for which they are paid a commission. Select one: a. Agents and brokers b. Freight forwarders c. Limited-service wholesalers d. Specialty retailers

A: Agents and brokers

The tourism industry has felt the impact of the global recession more than many other industries. Tourism operators have noticed that many travellers have switched to short breaks, typically holidays of 2-4 days duration rather than the longer holidays of the past. Prospective travellers are most likely to be responding to changes in which environment? Select one: a. Economic b. Socio-cultural c. Technological d. Political

A: Economic

If Coca-Cola decided to outsource all of its marketing efforts to one company specialising in advertising, sales promotion, public relations, and sponsorship activities, Coca-Cola would be striving to practice: Select one: a. Integrated Marketing Communications b. One-stop shopping c. More expertise d. Competitive promotional programming

A: Integrated Marketing Communications

Which of the following statements about the undifferentiated targeting strategy is false? Select one: a. It uses multiple promotional programs to best reach individuals in the target market. b. It is commonly used when marketing staple items, such as sugar and salt. c. It should be used when the needs of individual customers are similar. d. It uses single distribution system aimed at everyone in the target market.

A: It uses multiple promotional programs to best reach individuals in the target market.

Linfox Distribution Company has purchased 15 forklifts over the past two years. As it plans to place its next order for another five machines, management wonders if additional features may be needed to handle changes in the product lines it carries. For Linfox, these new forklifts represent a __________ purchase. Select one: a. Modified rebuy b. Straight rebuy c. New task d. Repetitive order

A: Modified rebuy

Apple and Virgin are two companies who frequently use public relations campaigns to generate awareness of and interest in the products and services they offer to the market. Public relations campaigns such as those run by Apple and Virgin have a number of characteristics, but these characteristics do not include which of the following statements? Select one: a. Public relations campaigns are generally high cost. b. Public relations activities include communications aimed at creating and maintaining relationships between an organisation and its stakeholders. c. An organisation submitting a press release to the media is an example of a public relations activity. d. All of the options listed.

A: Public relations campaigns are generally high cost.

The objective of sampling in marketing research is to: Select one: a. Select representative units from a total population. b. Control independent variables that might influence research results. c. Ensure that measures in the study are reliable. d. Elicit responses from as many people as possible

A: Select representative units from a total population.

Which type of people is most controllable in the delivery of a service? Select one: a. The organisation's staff. b. The customer being served. c. Other customers within physical proximity of the service delivery. d. Competitors' staff.

A: The organisation's staff.

Imagine Bic manufactures and sells only one type of ballpoint pen at just one price. All its advertising is the same and is directed at the mass market. What type of targeting strategy is Bic using? Select one: a. Undifferentiated b. Segmented c. Differentiated d. Concentrated

A: Undifferentiated

A paid form of non-personal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is called: Select one: a. advertising. b. public relations. c. sales promotion. d. personal selling.

A: advertising.

When a firm uses an existing brand name as part of the brand name for a new product in a different product category, this tactic is called a: Select one: a. brand extension b. licensed brand c. private brand d. co-brand

A: brand extension

Many major retailers such as David Jones have teamed up with financial institutions such as American Express, to launch credit cards. This is known as: Select one: a. co-branding. b. franchising. c. licensing. d. private label brands.

A: co-branding.

Measured in either marketing or financial terms, the value associated with a brand's strength in a market is referred to as brand: Select one: a. equity. b. loyalty. c. value. d. share.

A: equity.

Retailing is best characterised as: Select one: a. exchanges in which the buyer is the ultimate consumer of the product. b. transactions in which the purchaser intends to use the product for resale or for business operations. c. large organisations that carry wide and deep product mixes. d. exchanges that take place only in a store or service establishment.

A: exchanges in which the buyer is the ultimate consumer of the product.

Because services are typically ____________ and frequently ____________ in quality, it is important that service marketers actively manage customers' ____________ so that customer service delivery will consistently fall within customers' zone of tolerance. Select one: a. intangible, variable, expectations b. tangible, variable, expectations c. intangible, consistent, experiences d. tangible, consistent, experiences

A: intangible, variable, expectations

Marketers often begin the data collection phase of a research project by gathering secondary data. This type of information may come from both __________ sources. Select one: a. internal and external b. government and business c. formal and informal d. collected and distributed

A: internal and external

For most products, a(n) __________ relationship exists between the price of a particular product and the quantity demanded. Select one: a. inverse b. elastic c. inelastic d. positive

A: inverse

Most marketing channels have marketing intermediaries. A marketing intermediary's role is to: Select one: a. link producers to other middlemen or to consumers. b. link wholesalers to other wholesalers. c. always sell products to wholesalers. d. always sell products to retailers.

A: link producers to other middlemen or to consumers.

Market skimming pricing would NOT be recommended when: Select one: a. more efficient competitors can enter the market easily. b. a high quality product is sold. c. the product has a prestige image. d. the firm has a new product that is patent protected.

A: more efficient competitors can enter the market easily.

The four major types of business markets are: Select one: a. producer markets, government markets, reseller markets, institutional markets. b. producer markets, consumer markets, government markets, institutional markets. c. reseller markets, international markets, goods markets, services markets. d. institutional markets, producer markets, operations markets, consumer markets.

A: producer markets, government markets, reseller markets, institutional markets.

Most shopping goods manufacturers, such as those selling televisions, furniture and appliances, probably utilise ______ distribution. Select one: a. selective b. intensive c. exclusive d. inclusive

A: selective

A major goal of integrated marketing communications is to: Select one: a. send a consistent message to customers. b. use promotional resources efficiently. c. utilise targeted promotional tools more precisely in order to reach different customers. d. decentralise promotional efforts so that regions may address their specific customers' needs appropriately.

A: send a consistent message to customers.

Family decision making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n): Select one: a. syncratic decision b. wife-dominant decision c. husband-dominant decision d. autocratic decision

A: syncratic decision

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is: Select one: a. the importance and degree of interest in a product in a particular situation b. the buyer's perception, motives and abilities c. the amount of external search that an individual puts into the decision making process d. the particular circumstance or environment in which consumers find themselves

A: the importance and degree of interest in a product in a particular situation

When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy. Select one: a. undifferentiated b. differentiated c. concentrated d. segmented

A: undifferentiated

Slow feedback, large expenditure and difficulty in measuring effects on sales are disadvantages of which promotion mix element? Select one: a. Sales promotion b. Advertising c. Public relations d. Personal selling

B: Advertising

Which of the following characterises a marketing information system (MIS)? Select one: a. An MIS is an orderly gathering of information, such as sales reports and accounting data, that is not supplied through routine reporting systems. b. An MIS provides a continuous flow of information about such things as distribution costs, prices, sales and advertising expenses. c. An MIS is conducted on a special-project basis when needed d. An MIS involves internal information collection about employees and customers

B: An MIS provides a continuous flow of information about such things as distribution costs, prices, sales and advertising expenses.

Having used both Rexona and Dove deodorants, Anna feels that Rexona is a good product and the one that best meets her needs. She has formed a(n) __________ about Rexona. Select one: a. Perception b. Attitude c. Purchase motivation d. Self-concept

B: Attitude

The primary aim of social marketing is: Select one: a. Making a profit b. Behaviour change c. Getting new customers d. Setting up a social network

B: Behaviour change

Consumer behaviour is the analysis of the behaviour of ____________ and ____________ who buy goods and services for ____________ consumption. Select one: a. Businesses, households, public b. Individuals, households, personal c. Businesses, households, conspicuous d. Individuals, business, private

B: Individuals, households, personal

Kellogg's is introducing a new oat bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's expecting consumers to engage in what form of problem solving? Select one: a. Routinised response behaviour b. Limited problem solving c. Extended problem solving d. Addictive consumption

B: Limited problem solving

Marketing research is a process designed to gather information __________ Select one: a. Exclusively about a company's customers b. Not currently available to the company's decision makers c. Concerning the interpretation of the company's sales goals d. From the company's database

B: Not currently available to the company's decision makers

What is the difference between primary data and secondary data? Select one: a. Primary data is more relevant and accurate than secondary data b. Primary data is collected for the first time by the researcher while secondary data is data taken by the researcher from secondary resources c. Primary data is readily available for purchase from secondary resources while secondary data requires additional time to gather the data d. Primary data is easier to analyse than secondary data

B: Primary data is collected for the first time by the researcher while secondary data is data taken by the researcher from secondary resources

A brand is best defined as: Select one: a. a registered design or symbol that may be displayed on a product or used to promote it. b. a collection of symbols such as a name, logo, slogan and design intended to create an image in the customer's mind that differentiates a product from competitors' products. c. a copyrighted word or group of words that gives the manufacturer exclusive ownership and the right to sell a product under that name. d. a name of the manufacturer of a product.

B: a collection of symbols such as a name, logo, slogan and design intended to create an image in the customer's mind that differentiates a product from competitors' products.

Hotel rooms are most expensive on weekends and during peak holiday times. This pricing strategy is best described as: Select one: a. scheduled pricing. b. demand-based pricing. c. prestige pricing. d. cost-plus pricing.

B: demand-based pricing.

Fears of rising electricity prices and promised government incentives such as solar rebates have helped solar power system sales remain healthy. The introduction of solar power systems is example of an organisation reacting to: Select one: a. marketing strategy. b. environmental forces. c. objectives. d. requirements.

B: environmental forces.

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand: Select one: a. why consumers always want to purchase the cheapest item. b. how consumers will respond to marketing strategies. c. why consumers do not respond to marketing strategies. d. why companies do not need to create a successful marketing mix.

B: how consumers will respond to marketing strategies.

The characteristic of services which most fundamentally distinguishes them from goods is their: Select one: a. inseparability. b. intangibility. c. heterogeneity. d. perishability.

B: intangibility.

A domestic firm enters into a formal agreement with foreign companies to produce or market a product abroad is called: Select one: a. direct investment b. joint venturing c. direct exporting d. licensing

B: joint venturing

Marketing is the process of: Select one: a. promoting products through personal selling and advertising to facilitate satisfying exchange relationships b. maximising returns to stakeholders by developing relationships with valued customers and creating an advantage for them c. creating, distributing, promoting and pricing goods, services and ideas to facilitate the achievement of a firm's objectives d. focusing on customers' needs

B: maximising returns to stakeholders by developing relationships with valued customers and creating an advantage for them

In setting the initial price for the launch of a new product, ____________ involves charging the highest price that customers who most desire the product are willing to pay. Select one: a. cost-based pricing b. price skimming c. penetration pricing d. reference pricing

B: price skimming

The two basic types of sampling that marketing researchers use are: Select one: a. random and non-random. b. probability and non-probability. c. stratified and quota. d. planned and spontaneous.

B: probability and non-probability.

With regard to the marketing philosophy, determining what more can be offered to customers and how it would be offered, is part of the ________ component in the extended marketing mix. Select one: a. partnerships b. processes c. product d. physical evidence

B: processes

An approach in which a product is promoted to consumers to create demand upward through the marketing distribution channel is known as a: Select one: a. promotional policy. b. pull policy. c. push policy. d. philanthropic policy.

B: pull policy.

Kylie is driving to work on the Princes Highway and notices a billboard for new salads at Hungry Jack's. She reads the message and sees the pictures of the new salads. In this case, Kylie is the __________, and Hungry Jack's is the __________ of this communication. Select one: a. audience; promoter b. receiver; source c. communicate; communicator d. decoder; coder

B: receiver; source

When Sophia buys organic products for her household using a channel with only one intermediary, that intermediary is classified as a: Select one: a. wholesaler. b. retailer. c. broker. d. agent.

B: retailer.

Big Australian retail outlets such as Kmart, Big W and Target stock a wide range of consumer products. The consumer products stocked by these retailers can be best categorised as: Select one: a. shopping, convenience and specialty products. b. shopping, convenience and unsought products. c. convenience, specialty and unsought products. d. shopping, specialty and unsought products.

B: shopping, convenience and unsought products.

Price is: Select one: a. money paid in a transaction. b. the value that is exchanged for products in a marketing transaction. c. not important to buyers. d. of limited interest to sellers.

B: the value that is exchanged for products in a marketing transaction.

Each week, Paul monitors the performance of his products to check that he is making a profit on each line. He understands that there is a relationship between the price he sells them at and the quantity demanded. Reaching the break-even point is an indication that he is pricing his products correctly. The break-even point is: Select one: a. the point at which total sales volume = variable cost. b. the volume of unit sales at which total revenue = total costs. c. the volume of unit sales where fixed costs = variable costs. d. the point at which the price of a product = fixed costs.

B: the volume of unit sales at which total revenue = total costs.

After a firm has identified an appropriate targeting strategy, the next step in the target-market selection process is: Select one: a. to develop market segment profiles b. to determine which segmentation variables to use c. to determine the demographic variables of the target market d. to select specific target markets

B: to determine which segmentation variables to use

Which of the following statements is correct? Select one: a. Search qualities enable a service to be evaluated during or after purchase. b. Experience qualities enable a service to be evaluated prior to purchase. c. Experience qualities enable a service to be evaluated during or after purchase. d. Credence qualities enable a service to be evaluated during or after purchase.

C: Experience qualities enable a service to be evaluated during or after purchase.

What are the two types of merchant wholesalers? Select one: a. Specialty-line wholesalers or limited-line wholesalers b. Specialty wholesalers or general-merchandise wholesalers c. Full-service wholesalers or limited-service wholesalers d. Manufacturer's sales branches or manufacturer's sales offices

C: Full-service wholesalers or limited-service wholesalers

When Jim goes to a Vietnamese restaurant, and orders his favourite dish, a chicken satay, he notices that sometimes the portion size is quite generous while at other times it is quite small. He also notices that the satay is often garnished differently and that the sauce sometimes has a coarser texture and spicier taste. Jim is experiencing the service characteristic of: Select one: a. Inseparability b. Intangibility c. Heterogeneity. d. Perishability

C: Heterogeneity.

When Coca-Cola and Nestle formed a joint venture to market ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a _________. Select one: a. Vertical marketing system b. Parallel marketing system c. Horizontal marketing system d. Hybrid marketing system

C: Horizontal marketing system

From an organisation's perspective, which of the following is NOT a potential benefit of e-marketing activities? Select one: a. Cost savings. b. Distribution efficiencies. c. Increased competition. d. Access to international markets.

C: Increased competition.

Which of the following purchase situations best describes the core product? Select one: a. Josh goes to McDonalds often due to its value meal deals. b. Tina buys Sunday newspapers because of the free TV guide. c. Michael buys a new bike because he needs transportation. d. Alana stays at the Disney resort hotel because of the themed rooms.

C: Michael buys a new bike because he needs transportation.

Tangible cues that can be used as a means to evaluate service quality prior to purchase are called: Select one: a. Process b. Place c. Physical evidence d. Promotion

C: Physical evidence

The act of designing the firm's offerings and image so they occupy a meaningful and distinct competitive position in the target customer's minds is: Select one: a. Product differentiation b. Image differentiation c. Positioning d. Competitive marketing

C: Positioning

As Christopher is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Christopher just experienced: Select one: a. Post-purchase evaluation. b. Information search. c. Problem recognition. d. High involvement.

C: Problem recognition.

Which of the following elements is NOT part of the extended marketing mix? Select one: a. People b. Process c. Productivity d. Physical evidence

C: Productivity

The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. Specifically, a product can be defined as the core product, expected product, ____________ product and ____________ product. Select one: a. associated, final b. augmented, serviced c. augmented, potential d. associated, finished

C: augmented, potential

The basic role of promotion is: Select one: a. information. b. manipulation. c. communication. d. image enhancement.

C: communication.

Hairdressing is a good example of a service purchased by an individual for their own private consumption. Hairdressing is also an example of: Select one: a. outsourcing. b. business-to-business service. c. consumer service. d. a tangible product.

C: consumer service.

Several conditions must exist for market segmentation to be successful. These conditions include all of the following except __________ Select one: a. segments must be identifiable and divisible. b. at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment. c. customers' needs for a product must be homogeneous. d. the total market should be divided so that segments can be compared on sales potential, costs and profits.

C: customers' needs for a product must be homogeneous.

Formally defined, ____________ is the relationship between the price of a particular product and the quantity of the product that consumers are willing to buy. Select one: a. value b. benefit c. demand d. worth

C: demand

In order to be considered a market, people do not have to have: Select one: a. the willingness to use their buying power. b. a need or desire for a particular product. c. discretionary income to purchase the product. d. the ability to purchase the product.

C: discretionary income to purchase the product.

Forces that affect consumers' buying power and willingness to spend are known as: Select one: a. environmental forces b. demographic forces c. economic forces d. social-cultural forces

C: economic forces

Certain types of promotion, such as free samples, coupons, contests, discounts and rebates are employed to: Select one: a. induce selective demand. b. stimulate demand. c. encourage product trial. d. pioneer promotion.

C: encourage product trial.

Smith's Snackfood Company has a number of brands in its product mix, including Doritos, Twisties and Burger Rings. This is an example of: Select one: a. family branding. b. brand extension. c. individual branding. d. brand equity.

C: individual branding.

A firm's pricing objectives must be compatible with: Select one: a. its competitors' pricing objectives b. product quality c. its marketing objectives d. the laws of demand in the industry

C: its marketing objectives

Andrea admires the Gucci purse carried by one of the characters on her favourite television show. She later looks for the purse while shopping. This increasingly used form of promotion is called: Select one: a. publicity. b. buzz marketing. c. product placement. d. sales promotion.

C: product placement.

Marketing research is best defined as: Select one: a. the framework for the day-to-day management and structuring of information gathered by marketers. b. a continuous gathering of data for an organisation to make marketing decisions. c. the systematic design, collection, interpretation and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities. d. the collecting of data from secondary sources and internal documents

C: the systematic design, collection, interpretation and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.

Which of the following are NOT services? Select one: a. A transfer of title. b. An exchange of tangible goods. c. Tangible products. d. All of the options listed.

D: All of the options listed.

Which of the following is an e-marketing activity? Select one: a. The texting of potential customers about a new offer. b. A post-purchase customer satisfaction survey emailed to a customer. c. The sale of products via an e-commerce website. d. All of the options listed.

D: All of the options listed.

Which of the following would be classified as 'non-price' competition? Select one: a. Brand image. b. Product quality. c. Customer service. d. All of the options listed.

D: All of the options listed.

Which of the following marketing efforts is an example of a social marketing campaign? Select one: a. An anti-smoking campaign targets pregnant women by advertising the benefits of a smoke-free pregnancy b. Bill boards showing anti-speeding messages are placed on rural areas to curb the rate of rural road traffic deaths c. A public health campaign encourages university students to not drink and drive by providing taxi discount vouchers d. All of these options

D: All of these options

What is a primary difference between business and consumer buyers? Select one: a. Consumer buyers require more product information than business buyers b. Business purchases are made by one individual whereas families make consumer purchases together c. Repeat sales are more common with consumer buyers than business buyers d. Business buyers generally make larger orders than consumer buyers

D: Business buyers generally make larger orders than consumer buyers

Which of the following is NOT an example of digitalisation? Select one: a. An MP4 file downloaded from the iTunes store b. A Flash presentation on a website c. A product delivered as information d. Delivery of a tangible product

D: Delivery of a tangible product

McDonald's uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender and income. Which segmentation variable is McDonald's using? Select one: a. Geographic b. Psychographic c. Behavioural d. Demographic

D: Demographic

In general, social marketing practitioners and researchers currently agree that social marketing seeks to deliver social change programs that are? Select one: a. Not specifically targeted at any particular segment. b. Unconcerned with the production of social good. c. Competition-insensitive. d. Designed to set and measure behavioural objectives.

D: Designed to set and measure behavioural objectives.

Decreasing sales, increasing expenses, or decreasing profits are __________ Select one: a. Factors to be considered prior to collecting data b. Potential outcome of the marketing research process c. Important considerations in designing the research project d. Examples of symptoms that usually point to larger problems

D: Examples of symptoms that usually point to larger problems

Which is the most important yet least flexible retailing strategy issue for traditional retail stores? Select one: a. Store image b. Scrambled merchandising c. Retail positioning d. Location

D: Location

When Campbell's introduced a line of low-fat soups in response to customer demand, it was following which of the following philosophies? Select one: a. Selling concept b. Production concept c. Customer concept d. Marketing concept

D: Marketing concept

Which of these is NOT an ethical issue related to digital marketing? Select one: a. Spam b. Privacy c. Intellectual property d. Pop-up ads

D: Pop-up ads

The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange? Select one: a. Activities that are performed primarily by producers and manufacturers b.Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements c. Transfer of products in return for monetary considerations d. Provision or transfer of goods, services or ideas in return for something of value

D: Provision or transfer of goods, services or ideas in return for something of value

Top managers at ME Technologies believe they have a successful working prototype for their new product and plan to go directly to regional commercialisation of the new product. In this instance, they are contemplating skipping the __________ phase of the new-product development process. Select one: a. Screening b. Product Development c. Idea Generation d. Test Marketing

D: Test Marketing

Which of the following statements about the marketing mix and social marketing campaigns is correct? Select one: a. The marketing mix does not need to extend beyond marketing communications. b. A partial marketing mix which only includes the product and promotion is all that is required. c. Price is considered unnecessary when applying the marketing mix to social marketing campaigns. d. The full marketing mix should employed whether the campaign is commercial or social in orientation.

D: The full marketing mix should employed whether the campaign is commercial or social in orientation.

Which one of these is NOT an example of a not-for-profit organisation? Select one: a. University b. Public hospital c. Student society d. Tour operator

D: Tour operator

__________ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product. Select one: a. Marketing orientation b. Product assessment c. Price assessment d. Value

D: Value

The driving force behind marketing-channel decisions should be: Select one: a. convenience. b. environmental concerns. c. cost reduction. d. customer satisfaction.

D: customer satisfaction.

Existing key trends that will likely continue in the future include the following except: Select one: a. greater focus on protecting the environment b. the focus on quality, long-term customer relationships to increase profitability in the long term c. technology enabling consumers to connect and form alliances with other consumers worldwide d. greater false advertising

D: greater false advertising

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods. Select one: a. higher; fewer b. higher; more c. lower; more d. lower; fewer

D: lower; fewer

A danger associated with engaging in price competition is that competitors can also change prices quickly and aggressively, which can result in a(n) __________ that will be harmful to both companies. Select one: a. reduction in costs b. industry collapse c. competitive draw d. price war

D: price war

When marketing researchers consider sampling techniques, they are preparing to collect __________ data. Select one: a. statistical b. external secondary c. internal secondary d. primary

D: primary

Based on market coverage, which of the following is NOT one of the three types of distribution that marketers generally choose from? Select one: a. intensive distribution b. selective distribution c. exclusive distribution d. regulated distribution

D: regulated distribution