MKGT 351 Chapter 9-14

Which of the following products can be considered an impulse good? -Tabloid newspapers -Refrigerator -Toothpaste -Coffee

Tabloid newspapers

An automobile manufacturing company wanted to come up with a new model that targets female drivers with ages between 18 and 30. What type of data source should they use during the product development stage? - Competitive Intelligence - Marketing Research - Market Intelligence - Industry Research

- Marketing Research

What marketing term refers to how many variations of the same product a company has? -Width -Depth -Variation -Extension

Depth

How much do nonprofits account for economic activity in the U.S?

20%

The task of actual data collection is typically done by blank space. -Management team -Marketing team -A contracted field service firm -Research team

A contracted field service firm

A software company launches a basic program, but it already has additional software that has more advanced features. What type of product would this be? -Improvements over existing products -New-to-the-world products -Repositioned products -Addition to existing product lines

Addition to existing product lines

A tool used to identify gaps in customers' needs that are not being satisfied... -A tool used to identify gaps in customers' needs that are not being satisfied -An analytical exercise to break down the gaps in perception of service at different levels -A tool used to evaluate the market -An exercise to address future trends in the market

An analytical exercise to break down the gaps in perception of service at different levels

Which of the following is not a retail store? -Chain stores, such as Target -Supermarkets -Online sellers such as Amazon -An industrial distributor

An industrial distributor

When there is little or no relationship between channel members, it is called: -Arm's-length -Cooperative -Integrated -Exclusive

Arm's-length

How does demand management serve customers in the most cost-effective manner? -By managing inventory through collaborative planning to reduce costs -By working with customers to manage their demand -By integrating the management of core business process -By allowing customers to understand the service provided

By managing inventory through collaborative planning to reduce costs

Which of the following products likely rated low on compatibility when it was first introduced in the market? -Clothes washer -Fast food restaurants -Toaster -Microwave oven

Clothes washer

If a marketer wants to conduct personal interviews in a wide geographic, the most cost-effective way is to sample a few cities instead of traveling all over the region. This is an example of the use of blank space. -Stratified sampling -Systematic sampling -Convenience sampling -Cluster (area) sampling

Cluster (area) sampling

Which of the following is a key characteristic impacting the rate of adoption? -Informality -Modernity -Compatibility -Traditionality

Compatibility

Which of the following is true during the growth stage? -Revenue is very high -Companies are making profits -Competitors enter the market -Market is stable

Competitors enter the market

A box of cereal is an example of which category of goods? -Shopping goods -Unsought goods -Specialty goods -Convenience goods

Convenience goods

What is the goal of idea generation? -Create a long list of ideas -To network among peers -Create a business plan -To come up with good ideas

Create a long list of ideas

In which of the following do businesses put customers at the center, manage every contact with them, and leverage this to better serve them and increase sales? -Customer relationship management -Customer service management -Product development -Supplier relationship management

Customer service management

What type of stores have a wide and deep product mix with several different departments in the same store? -Supermarkets -Online retailing -Department stores -Specialty stores

Department stores

Which of the following is not a component of marketing research? - Data Analysis - Develop marketing concept - Collect primary Data - Conduct a Survey

Develop marketing concept

Which of the following has facilitated order processing? -Customer relationship management -Enterprise resource planning -Electronic data interchange -Planning schedule management

Electronic data interchange

Which of the following components treats the customer respectfully? -Reliability -Assurance -Responsiveness -Empathy

Empathy

What are the different types of marketing research? - Exploratory, descriptive, and competitive -Exclusive, causal, and competitive -Causal, experimental, and exhaustive -Exploratory, descriptive, and causal

Exploratory, descriptive, and causal

If more retirees respond to a survey, it will cause the answers to be systematically different from the general population of interest. This will contribute to blank space. -Nonresponse error -Frame error -Response error -Random error

Nonresponse error

Increasing the response rate can help minimize blank space. -Nonresponse error -Frame error -Response bias -Random error

Nonresponse error

Which of the following is the largest nonprofit organization? -American Red Cross -New York Stock Exchange -Governments -Worldwide Fund

Governments

Which of the following is not part of the product life cycle? -Introduction stage -Decline stage -Maturity stage -Inception stage

Inception stage

Which of the following is not an element of supply chain management? -Supply chain integration -Relationship integration -Demand-supply integration -Increasing demand

Increasing Demand

Which of the following is not an example of marketing research projects? -Providing the marketing management team with information to make good marketing decisions -Examining the viability of a new product -Understanding consumer preferences -Increasing brand awareness

Increasing brand awareness

McDonald's McFlurries with M&Ms in them is an example of blank space. -Complementary co-branding -Cooperative branding -Ingredient branding -Associate branding

Ingredient branding

When adopting technology products, Jennifer tends to be a variety seeker and likes to try new products. She is likely to be a(n): -Innovator -Early majority -Early adopter -Late majority

Innovator

In which of the following, is there a goal for complete synergy between channel members? -Arm's-length -Cooperative -Integrated -Intensive

Intergrated

Which of the following is the most expensive exercise that a company undertakes? -Introduction of new products -Advertising -Sales promotions -Annual compensation of sales force

Introduction of new products

Which of the following is false about causal research? -It uses an experimental setting -It aims at establishing causality that variable A causes variable B -It uses controlled studies -It is used to explore the research problem and provide insight.

It is used to explore the research problem and provide insight.

Which one of the following is not a service? -Restaurant -Consulting -Bowling -Laptop

Laptop

The purpose of ________ is to gather and analyze a specific, well-defined set of data that meet the project's need. - Observation Research - Experimental Research - Cause-effect Research - Marketing Research

Marketing Research

Which of the following is not the typical data source for exploratory research? -Secondary research -Surveys -Focus groups -In-depth qualitative interviews

Surveys

Companies have to pay to get the following type of high-quality data. -Public data -Primary data -Syndicated data -Private data

Syndicated data

Which of the following integrations delivers materials and services to offer better value? -Demand-supply integration -Technology and planning integration -Supply chain integration -Material and service supplier integration

Material and service supplier intergration

Which of the following is not a type of distribution system? -Intensive -Selective -Exclusive -Matrix

Matrix

Which of the following is typically not a downside of using public data? -May not get good-quality data -May not exist -May be expensive -Reliability may be questionable

May be expensive

Which of the following is not a category of adopters? -Innovators -Laggards -Mid majority -Late majority

Mid majority

Companies often tweak formulations to make them more appealing. This is called product blank space. -Repositioning -Modification -Obsolescence -Extension

Modification

Which of the following is true about probability sampling? -More representative of the population -More convenient than nonprobability sampling -Cannot draw any conclusive insight based on the result -Data accuracy is not critical

More representative of the population

When Ford decided to manufacture and sell electric vehicles, it pursued which of the following? -New-to-the-world products -Repositioned products -New product lines -Improvements over existing products

New product lines

Launch of products that no other company has ever made is called: -New product lines -Additions to existing product lines -New-to-the-world products -Repositioned products

New-to-the-world products

What type of retail store allows customers to buy items in the comfort of their homes? -Automatic vending machines -Department stores -Convenience stores -Online stores

Online stores

What method do marketers use to impress on customers the quality of their offering? - Opinions of others - Gauge the Customers' expressions - Provide surveys at the end of the service - Interviews customers at the end of the service

Opinions of others

What is 3PL? -Outsourcing an entire logistical function -Products are manufactured with the pull system -Managing inventory from the supplier to manufacturer -The physical movement of products in a supply chain

Outsourcing an entire logistical function

Which of the following is not a category of service provided in retail stores? -Self Service -Limited Service -Full-Service -Part-time service

Part-time service

What is the duty of the research team? -Collect raw data -Make marketing decisions -Take intial action -Present findings in a meaningful way

Present findings in a meaningful way

Which of the following is not a service dimension that the customer uses to evaluate quality? -Assurance -Price -Empathy -Tangibles

Price

Target's Up and Costco's Kirkland brands are examples of blank space. -Manufacturer brand -Generics -Co-branding -Private labels

Private labels

Which of the following is the most important for retailers? -Ownership -Level of service -Product assortment -Store image

Product Assortment

What are innovations? -Products that are perceived to be new by the consumers -Products that have already been released to the consumers -Products that have gone through some modification -Products that are standardized

Products that are perceived to be new by the consumers

What is customer integration? -Improving the ability of partner firms to rely on each other -Increasing customer demand by multiple firms coordinating their activities -Providing long-lasting value-added offerings to customers -Improving the ability to manipulate demand to meet supply

Providing long-lasting value-added offerings to customers

In a health survey, people might say that they eat better than they do. This can be seen as a blank space. -Nonresponse error -Frame error -Response bias -Random error

Response bias

Who do wholesalers sell to? -Agents -Brokers -Retailers -Distributors

Retailers

What occurs in the maturity stage? -Sales stabilize -Sales continue to grow rapidly -Sales decrease -Companies can't make profits anymore

Sales stabilize

Why do we use samples instead of the population when doing marketing research? -More accurate -Saving time -To avoid random error -To acquire more data

Saving time

Bobby is going travel to Singapore and is trying for the best tourist company. What type of quality of measure is Bobby using? -Search -Experience -Credence -Speed

Search

Data pulled from United States Census is an example of blank space. -Primary data -Secondary data -Paid data -Private data

Secondary data

Packaging for marketing and promotion purpose is also called a blank space. -Primary packaging -Secondary packaging -Repacking -Tertiary packaging

Secondary packaging

A retailer may carry other brands besides their own, because consumers want to be able to make comparisons. This is a good strategy for blank space. -Shopping goods -Unsought goods -Specialty goods -Convenience goods

Shopping goods

Which of the following is a characteristic of products that are easy to understand, resulting in a faster adoption? -Compatibility -Trialability -Simplicity -Communicability

Simplicity

What are the three groups of functions we talked about here? -Need, fund, and will -Source, make, and deliver -Order, confirm, and fulfill -Schedule, activity, and deliver

Source, make, and deliver

Which of the following maintains relationships with key suppliers? -Customer relationship management -Customer service management -Product development -Supplier relationship management

Supplier relationship management

How are companies protecting themselves in case of a natural calamity? -Outsourcing -Supply chain security -By having one main location -By having online distribution

Supply chain security

What is business logistics? -The physical movement of products through the supply chain -The movement of services through the supply chain -The coordination of activities -The scheduled time to complete a deliverable

The physical movement of products through the supply chain

Why is it important for retailers to create a meaningful product mix of the products on their shelves? -Their appeal to their customers depends mainly on having a sensible assortment -They have a limited shelf space -To get the attention of their customers -To remind their customers about their products

Their appeal to their customers depends mainly on having a sensible assortment

How do intermediaries add value to the customer? -They introduce new products -They provide supplies to the manufacturers -They reduce the number of transactions -They increase the number of transactions

They reduce the number of transactions

Why are nonprofits also concerned about generating enough revenue? -To keep operations going -To meet the stakeholders' desires -To provide funding to charities -To increase profits in the long run

To keep operations going

Why would an American company prefer to partner up with a company in Mexico than a -To reduce transportation costs -Communication is difficult with Singapore -Singapore's technology is not as advanced -It's a good idea to keep neighboring countries happy

To reduce transportation costs

What are companies in marketing channels also referred to as? -Suppliers -Partners -Trade members -Manufacturers

Trade members

Which of the following is not a step in the new product development process? -Idea generation -Development -Commercialization -Validation

Validation

Dove Men + Care, a new brand under Dove is an example of blank space. -co-branding -brand extension -generics -private labels

brand extension