MKT 300 Exam 2: Practice quiz ONLY
Pawn Stars is a popular television show airing on the History Channel that features an interesting cast of characters and real-life consumers who visit the pawnshop with the hopes of selling their items and negotiating a fair trade with the owners or employees. The show has become so popular that the History Channel has created a special digital marketing presence, including a website, where fans can purchase t-shirts and other memorabilia from the store as well as items for sale in the store. The website also asks visitors to register with Facebook or provide an e-mail address, so the Pawn Stars team can provide updates about upcoming shows or games. Visitors to the Pawn Stars website can access a wealth of information about the show, its major characters, and items that are available for sale. The History Channel and the Pawn Stars marketing team can also glean a wealth of information about the consumers who visit the Pawn Stars website, such as their interests and geographic location. This is an example of the _______ characteristic of online media. A. connectivity B. accessibility C. addressability D. interactivity
Accessibility
Amazon is considered one of the best digital marketers and is known for establishing relationships with customers. The company typically asks website visitors to register and opt-in to receiving e-mail communication and other offers. Thus, Amazon can identify visitors to its site before they make a purchase. Amazon is utilizing the _______ feature of online media. A. addressability B. connectivity C. interactivity D. control
Addressability
Several celebrities were called out recently after posting product endorsements on Instagram without disclosing that they were getting paid to do so. Which organization is responsible for enforcing this rule? A. Federal Trade Commission (FTC) B. Internal Revenue Service (IRS) C. Department of Commerce D. Department of Homeland Security
Federal Trade Commission (FTC)
The Hard Rock Café operates gift stores and restaurants in major cities across the United States and select cities around the globe. The Hard Rock Café has been able to expand internationally by granting other companies the right to market its product, using its name, logo, methods of operation, advertising, products, and other elements associated with the Hard Rock Café business, in return for a financial commitment and an agreement to conduct business in accordance with the Hard Rock Café's standard of operations. The Hard Rock Café is engaging in _______. A. direct investment B. contract retailing C. wholesaling D. franchising
Franchising
Sylvia Turner is an account executive with GlaxoSmithKline, a pharmaceutical company, and works with physicians who prescribe the medications she represents. She is not able to make appointments with the physicians but works with the office manager to get a few minutes of the doctor's time when she visits the doctor's offices. The office manager is usually able to arrange a 5- to 10-minute meeting between Sylvia and the physician. What role of the buying center does the office manager perform? A. Decider B. Purchaser C. Influencer D. Gatekeeper
Gatekeeper
Nike, Adidas, New Balance, and Under Armour offer products around the world and market standardized products in the same way across the world. This is an example of _______. A. customization B. globalization C. licensing D. nationalization
Globalization
Despite his daughter's urging, Fred refuses to purchase a flat-screen television. His old, boxy television is working just fine, according to him. Fred is likely _______. A. an early adopter B. a laggard C. in the late majority D. an innovator
a laggard
Ben is a double major pursuing degrees in both Finance and Marketing. He is interested in obtaining a position as a personal financial advisor after graduation and is interning with a global financial services company. During his internship, he observes that the most successful advisors wear white shirts, dress very conservatively, and read The Wall Street Journal to stay up to date with the latest business and world news. Ben starts to read The Wall Street Journal too and modifies his dress and grooming style to be more like the representatives he admires. Ben is influenced by _______. A. personality B. external forces C. a reference group D. motives
a reference group
Walgreen's created a(n)______ that consumers can download to their smartphones. Customers can refill prescriptions, set pill reminders, print photos, and create shopping lists easily. It also links to their rewards system, Balance Rewards. A. wiki B. application or app C. blog D. game
App
Pringles is planning to release two limited-edition flavors for a two-month period this fall, Cinnamon Sugar and Spicy Sriracha. Pringles would like to use a qualitative metric to determine which flavor is more popular. Which of the following should they use? A. Pringles should post a picture on Instagram of each package and determine which picture gets the most likes B. Ask customers to Tweet their opinions about the flavors C. Have consumers vote on their favorite flavors by tweeting the hashtags #cinnsugar or #spicysriracha and counting the total for each D. Encourage customers to visit Pringles' website where they can vote for a flavor by clicking on a button
Ask customers to Tweet their opinions about the flavors
Shannon Griffin owns a fishing and outdoor specialty store in southern Louisiana and caters to locals and tourists who want to spend time fishing, kayaking, or biking. In addition to her website and Facebook presence, she writes a _______ where she can share her personal perspective about life on the bayous, photos, and recipes. She enjoys the opportunity to interact with other internet users. A. digital widget B. wiki C. blog D. podcast
Blog
Companies that are described as _______ were founded with the knowledge and resources to expedite their commitment and investment in the global marketplace and typically represent small technology-based firms that earn as much as 70 percent of their sales outside their domestic home market. A. multinational operations B. multinational enterprises C. natural multinationals D. born globals
Born globals
A group of managers has been assigned the task of developing a new product. They are now in the process of determining a product idea's potential contribution to the firm's sales and profits. The managers are at what stage of the new-product development process? A. Screening B. Commercialization C. Test marketing D. Business analysis
Business Analysis
Which of the following does not apply to shopping products? A. Shopping products are expected to last a long time and are typically more expensive than convenience products. B. Marketing channel members expect to receive higher gross margins to compensate for lower turnover. C. Consumers are typically unaware of the product until they see it online or in a store. D. Consumers are willing to expend considerable effort in planning and making the purchase.
Consumers are typically unaware of the product until they see it online or in a store.
Companies such as ULTA Beauty often utilize sweepstakes and games to generate customer visits to the website. However, the _______ characteristic of online media ensures that customers can select which websites they visit and how they wish to engage with the marketer. A. accessibility B. interactivity C. control D. addressability
Control
Digital media give consumers more control over price. This gives them a significant advantage. To compete, what must many companies do so consumers will focus on attributes other than price? A. Differentiate their products B. Have the highest quality product C. Promote the product on all social media channels D. Own their own distribution systems
Differentiate their products
The use of digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers is _______. A. electronic behavior B. digital marketing C. digital media D. e-commerce
Digital marketing
Today's consumer is changing their information searches and consumption behaviors to fit with emerging technologies and trends. Epiphany Farms is an organic farm specializing in vegetable and meat products and owns a farm-to-table restaurant. The restaurant is implementing _______ that function using digital codes that are available via computers, cellular phones, smartphones, and other digital devices as part of its business activity. A. digital media B. connectivities C. blogs D. e-blasts
Digital media
Firms that adopt e-marketing strategies must consider making changes to their marketing mix variables. Which aspect of the marketing mix would relate to the ability to process orders electronically, reduce inefficiencies, costs, and redundancies while simultaneously increasing speed throughout the marketing channel? A. Distribution B. Promotion C. Product D. Price
Distribution
If Hyundai, a Korean automobile manufacturing firm, started selling its cars at unfairly low prices to Germany, Hyundai would be engaging in _______. A. dumping B. shoveling C. embargoing D. quota-enforcing
Dumping
What term is used to refer to the strategic process of distributing, promoting, and pricing products and discovering the desires of customers using digital media and digital marketing? A. Digital orientation B. E-marketing C. Digital consumption activity D. Digital electronics
E marketing
A beverage company is considering international expansion and knows there could be differences related to _______ forces, such as differences in standards of living, credit, buying power, and income distribution. A. political, legal, and regulatory B. economic C. ethical and social responsibility D. sociocultural
Economic
Which of the following is not one of the main uses of labeling? A. Fulfill legal requirements B. Identification C. Encourage multiple purchases D. Provide information
Encourage multiple purchases
Your local oil change place provides free coffee, comfortable seating, and a variety of magazines in the waiting room. These are examples of _______. A. the core product B. a service C. experiential benefits D. supplemental features
Experiential benefits
Thirty-thirty coffee is a national coffee roaster that sells coffee to restaurants and coffee shops. It is considering opportunities to expand internationally since it has won many awards for its coffee and believe its product could be successful in other countries. However, the company has never conducted business outside of the United States and does not have the capital to conduct marketing research to identify the best market opportunities for its products. What type of business could best enable thirty-thirty coffee to explore its opportunities with little risk and no foreign direct investment? A. Subsidiaries B. Joint ventures C. Exporting D. Licensing
Exporting
Your company is preparing to launch a new product next month. Since you are leading the launch effort, you have called a meeting of all stakeholders to discuss how the product should be positioned in the market. You acknowledge that the product will carry a higher price than competing products, but all the independent rating agencies have concluded that the product has superior performance characteristics relative to its competing brands. Which of the following bases for positioning should you use for this product? A. Avoiding competition should be the basis for positioning the product. B. The style of the product should be the basis for positioning the product. C. The target market for the product should be the basis for positioning the product. D. Head-to-head competition should be the basis for positioning the product.
Head-to-head competition should be the basis for positioning the product.
China attempts to protect its domestic market by levying a(n) _______ on foreign goods such as poultry, which results in imported products costing considerably more than products produced or raised in China. A. embargo B. quota C. import tariff D. exchange control
Import tariff
It is difficult for surgeons to standardize each type of surgery performed because the patient must be present and involved in the surgery. Because of differences in bodies, each surgery will be somewhat different. This illustrates which of the following unique features of services? A. inseparability B. intangibility C. perishability D. client-based relationships
Inseparability
The Lazy 6 Ranch is a dude ranch in Central Montana that enjoys using _______ to share images of the landscape, horses, guests, and special events that occur at the ranch via the internet. The Lazy 6 Ranch also encourages visitors to share their photos and enjoys the opportunity to communicate with people around the world about the beauty of Montana and the pleasure of enjoying a vacation at the Lazy 6 Ranch. A. wikis B. Instagram C. a blog D. Google+
The online media characteristic that allows customers to express their needs and wants directly to the firm in response to its marketing communications is known as _______. A. customization B. control C. interactivity D. accessibility
Interactivity
How has the internet impacted supply chains? A. It has streamlined supply chains. B. It inhibits participants from taking advantage of others. C. It has largely reduced supply chain conflict. D. It has eliminated the need for complex supply chains.
It has streamlined supply chains.
Which of the following represents a limitation of the North American Industry Classification System (NAICS)? A. All industries are included in the classification system. B. Data include the United States, Canada, Mexico, and Europe. C. Data are only available on a quarterly basis. D. It is best used with other types of data to determine how many and which customers a marketer can reach.
It is best used with other types of data to determine how many and which customers a marketer can reach.
Which of the following is not a benefit to a franchisor such as Kentucky Fried Chicken (KFC) in expanding into international markets? A. KFC does not need a large capital investment. B. Revenues are consistent since franchisees pay a fixed fee and royalties. C. Franchise agreements ensure a certain standard of behavior and protect the franchise name. D. KFC has decreased penetration in global markets.
KFC has decreased penetration in global markets.
BMW recently engaged in a(n) _______ arrangement with Maclaren, a stroller manufacturer, to expand its market through lifestyle products. According to the Maclaren website, "The BMW Buggy is an engineering-inspired Maclaren Object of Design combining the highest quality materials and signature design details to create a sophisticated stroller. The award-winning Maclaren BMW Buggy is our lightweight, high-performance stroller. Suitable for children from 6 months and up, the car-inspired stroller delivers a padded liner with a luxurious bucket-seat feel, multiple position recline seat, contoured hood with mesh windows and insignia details." A. contract manufacturing B. joint venture C. exporting D. licensing
Licensing
The balance of trade is the difference in value between a nation's exports and its imports. Which of the following strategies can be utilized to enable a country to maintain a more favorable balance of trade? A. Increasing gross domestic product B. Reducing exports C. Limiting imports D. Establishing exchange controls
Limiting imports
An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, these pencils would be considered what type of product? A. Raw materials B. MRO supplies C. Component parts D. Accessory equipment
MRO supplies
Heinz changed the packaging of its ketchup, switching from a glass bottle to a plastic bottle. Since the bottle was squeezable, consumers had an easier time getting ketchup out of the bottle. This change in packaging is a strategy that can most likely help boost sales in the _______ stage of the product life cycle. A. introduction B. maturity C. growth D. decline
Maturity
In which stage of the product life cycle do sales reach their peak? A. Introduction B. Maturity C. Decline D. Growth
Maturity
Central State University purchases projectors for use in its classrooms and typically purchases 20 new projectors each year. Central State wonders if any improvements have been made in bulb life or brightness of projectors and anticipates reviewing the various brands of projectors before placing an order. What type of purchase will Central State utilize for the projector purchase this year? A. Straight rebuy purchase B. New-task purchase C. Repetitive purchase D. Modified rebuy purchase
Modified rebuy purchase
Product deletion can best be described as the process of deleting a product from the product mix when it _______. A. is deemed to be unprofitable through a systematic review B. no longer satisfies enough customers C. no longer includes the latest technology D. has experienced a product recall
No longer satisfies enough customers
As Lisa eats her morning bowl of Golden Grahams cereal, she reads about the calories, fats, carbohydrates, and vitamins she is ingesting. This information is required by the _______. A. Food and Drug Administration (FDA) B. Fair Packaging and Labeling Act C. Nutrition Labeling Act D. Nutritional Content Disclosure Act
Nutrition Labeling Act
Caterpillar is a global business and utilizes engineers to assist with new product development, specifications and quotations for client purchases, and other engineering services. In order to quickly respond to requests for bids, Caterpillar utilizes _______ to contract with engineering firms in China and India that can respond to bid requests during the evening and overnight hours of the United States and enable customers to receive faster quotes. A. licensing B. outsourcing C. contract manufacturing D. trading companies
Outsourcing
A variety of environmental factors affect the ability of companies to successfully launch international or global marketing activities. A firm considering the expansion of its business through exporting should consider the impact and existence of trade barriers, which is a(n) _______ force. A. sociocultural B. competitive C. political, legal, and regulatory D. economic
Political, legal, and regulatory
Amazon is a known innovator in the e-marketing industry and developed proprietary software that enabled the company to offer product suggestions to customers based on their purchase history. For example, if an Amazon customer enjoyed reading fantasy books, such as the Harry Potter series, the computer algorithm would suggest other titles that consumers like them had purchased, such as Percy Jackson and the Olympians or The Hunger Games. However, some consumers are concerned about their _______ because Amazon collects information from website visitors in their efforts to create long-term relationships and generate revenue. A. privacy B. opportunity for fraud C. intellectual property D. credit card information
Privacy
Bill's Restaurant is a small, upscale restaurant located in Owensboro, Kentucky, and is owned and managed by the chef, Bill. Bill is an adventurous chef with more than 30 years in the restaurant business. Bill's menu changes daily, and he enjoys the opportunity to source local products as well as take advantage of overnight shipping of fresh fish from Hawaii or other exotic locations. Bill has begun using his Facebook page to alert followers to the daily menu and encourages them to visit for lunch or dinner. Which element of the marketing mix is Bill manipulating to generate revenue for the restaurant? A. Product B. Price C. Distribution D. Promotion
Promotion
The internet is often called a _______ medium because users determine which websites they are going to view. A. pull B. empowering C. democratic D. ubiquitous
Pull
Countries may utilize nontariff trade restrictions such as _______, which place a limit on the amount of goods an importing country will accept for certain product categories. For example, if the United States wanted to increase sales of domestic products such as textiles, it could limit the number of textile products imported into the United States from other countries. A. embargoes B. quotas C. import tariffs D. exchange controls
Quotas
"Does this new product idea meet our company's overall objectives?" is a question that marketers would most likely ask during the _______ phase of the new-product development process. A. concept testing B. product development C. commercialization D. screening
Screening
RJ Distribution maintains a fleet of vehicles for its delivery drivers and sales representatives to utilize. It has recently expanded and now has a fleet of approximately 55 vehicles. It currently has its fleet insured through State Farm Insurance and is considering making some changes to the coverages. It now recognizes that many people are driving very expensive foreign cars such as Mercedes Benz, Audi, and BMW, and the policy limits for damage may need to be increased. What aspect of the buying decision process would the decision to modify policy limits relate to? A. Evaluate product and supplier performance B. Problem recognition C. Specification of product/service D. Evaluation of alternative suppliers
Specification of product/service
Which of the following is true about the European Union? A. The European Union is comprised of a homogeneous set of democratic countries. B. The European Union is intended to replace the existing country states. C. The European Union was established to promote free trade among its members. D. The European Union promotes free trade by increasing custom checks.
The European Union was established to promote free trade among its members.
What happens in a reverse auction? A. The buyer invites businesses to bid to supply the specified good or service in competition with each other. B. The sellers pay for the opportunity to sell their products to lucrative buyers in hopes of establishing strong relationships. C. The seller informs online buyers that it is holding an auction and encourages them to bid in competition with each other. D. The seller will accept steep discounts on major business products because it needs to get rid of unsold inventory.
The buyer invites businesses to bid to supply the specified good or service in competition with each other.
The Global Group acts as a wholesaler and takes on the responsibility of finding markets and facilitating marketing on behalf of its client firms. One of its clients, Nature First, is a health and beauty aid company that sells the Global Group lotions, makeup, and other products, which Global Group then sells to customers in other markets. What approach to international involvement does the Global Group provide to customers, such as Nature First? A. Strategic alliance B. Trading company C. Joint venture D. Licensing
Trading company
When Costco offers free samples of various food items at tables throughout the store, the store is trying to stimulate which stage of the product adoption process? A. Interest B. Awareness C. Evaluation D. Trial
Trial
Roots is a popular clothing brand with retail stores in Canada and is considering expanding its stores into the United States and Mexico. Which of the following would facilitate the expansion of Roots? A. Southern Common Marketing (MERCOSUR) B. United States-Mexico-Canada Agreement (USMCA) C. Asia-Pacific Economic Cooperation (APEC) D. European Union (EU)
United States-Mexico-Canada Agreement (USMCA)
_______ analysis is sometimes utilized during the search and evaluation stage of products/suppliers. During this process, companies may examine the quality, design, materials, and item reduction or deletion to acquire products or services in the most cost-effective way. A. Strategic B. Value C. Profit D. Vendor
Value
What is the primary distinction between a line extension and a product modification? A. In a line extension, a company develops a new brand name, but the company uses an existing brand name in a product modification. B. In both cases, an existing product is modified, but the physical size of a product is increased in a line extension. C. With a line extension, the original product remains in the product line, but in a product modification, the original product is replaced by the new product. D. Line extensions involve changing a product's dependability and durability, but product modifications involve changing a product's safety or convenience.
With a line extension, the original product remains in the product line, but in a product modification, the original product is replaced by the new product.
The _______ promotes free trade among members and deals with the rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably, and freely as possible between nations. A. United States-Mexico-Canada Agreement (USMCA) B. World Trade Organization (WTO) C. Asia-Pacific Economic Cooperation (APEC) D. Southern Common Market (MERCOSUR)
World Trade Organization (WTO)
A recently married couple purchased a new home. Their purchase of _______ is classified as limited decision-making behavior, but they would use extended decision making to purchase _______. A. a sofa; a coffee maker B. a coffee maker; a home theater system C. picture frames; a toaster D. a home theater system; bath towels
a coffe maker; a home theater system
If Ruth were hired by Procter & Gamble and given total marketing responsibility over Tide Free and Gentle Liquid Laundry Detergent, she would hold the position of _______ manager. A. sales B. product C. market D. brand
brand
Which of the following best characterizes the problem recognition stage of the buying decision process? A. Buyer recognizes a discrepancy between a desired state and an actual condition B. Buyer searches for information to resolve a problem C. Buyer evaluates alternative brands or products D. Buyer engages in an internal information search for information to help solve his or her problem
buyer recognizes a discrepancy between a desired state and an actual condition
U.S. Foods provides food products to institutions such as hospitals, nursing homes, schools, and large companies that offer food services. The director of foodservice is the only person at St. Joseph hospital who has the authority to sign contracts and is meeting with the account executive from U.S. Foods, who is providing some information about new products that could be added to the hospital menu for patients and guests. The director of foodservice recommends that the account executive meet with the chef to discuss which new products the chef would like added to the order. The director of foodservice believes that the chef should have the ability to determine what food products he would like to offer. In this case, the director of foodservice is acting as a _______, while the chef is a(n) _______ member of the buying team. A. buyer; influencer B. buyer; decider C. gatekeeper; decider D. decider; buyer
buyer; decider
Salome recently purchased a Keurig coffee maker and thought she would really enjoy the variety of different K-cups for tea, coffee, or hot chocolate. However, she is wondering whether she should have purchased an espresso machine instead of the Keurig. What phenomenon is Salome experiencing? A. Anxiety purchasing disorder B. Spurious decision C. Cognitive dissonance D. Failed purchase complex
cognitive dissonance
after purchasing a new infiniti, phil sees a lexus pass by on the street and begins to wonder if he made the right choice. Phil is experiencing ________. A. problem recognition B. cognitive dissonance C. internal search D. alternative evaluation E. framing
cognitive dissonance
The new product team at a clothing manufacturer has generated many ideas for styles of new clothes and assessed whether the new clothes are consistent with the manufacturer's objectives and resources. During the assessment, several new ideas were rejected. The next step in the new-product development process is _______. A. test marketing B. business analysis C. concept testing D. screening
concept testing
Rayana enjoys cycling and is in the market for a new bicycle. She is fairly knowledgeable about bikes and knows most of the major brands, such as Trek, Cannondale, Specialized, and Giant, and will likely purchase one of these brands. These four brands are part of Rayana's _______ set. A. alternative B. problem C. purchase D. consideration
consideration
Rental car companies keep records of customers on a "do not rent" list. Often, these are customers who have been rude or verbally abusive to employees. This is an example of managing _______. A. employee satisfaction B. consumer misbehavior C. cognitive dissonance D. customer service scores
consumer misbehavior
Mingzhu enjoys taking her daughter grocery shopping with her and often gives her daughter some items to find in the store. Mingzhu's daughter knows the brands that the family likes—for example, they like Coke versus Pepsi, Crest versus Colgate, and Cheer versus Tide. Mingzhu's daughter is engaged in the process of _______ through the shopping process. A. consumer socialization B. purchase engagement C. attitude development D. perception
consumer socialization
_______ refers to the customer's ability to regulate the information they view and the rate and sequence of their exposure to that information. A. accessibility B. addressability C. interactivity D. connectivity E. control
control
Social influences are forces that other people exert on buying behavior and are divided into seven major groups, including family, roles, digital, opinion leaders, reference groups, social class, and _______. A. perception B. attitudes C. beliefs D. culture/subculture
culture/subculture
Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on _______. A. globalization B. nationalization C. internationalization D. customization
customization
Quality modifications are changes that relate to a product's _______. A. effectiveness and value B. convenience and safety C. dependability and durability D. brand and image
dependability and durability
Coca-cola offers a line of soft drinks that includes coca cola, diet coke, coke zero, sprite, and fanta. These drinks best illustrate coca-colas product mix _______. A. width B. depth C. length D. volume E. life cycle
depth
Demand for business products is _______ because producers purchase products for direct or indirect use in the production of goods and services to satisfy consumers' needs. A. inelastic B. derived C. elastic D. joint
derived
Packaging can provide all the following functions, except _______. A. protecting the product and maintaining its functional form B. determine the price to be charged for the product C. deter shoplifting and prevent product tampering D. promote a product by communicating its features, uses, benefits, and image
determine the price to be charged for the product
Which of the following lists the levels of involvement in global marketing from the LOWEST to the HIGHEST? A. regional marketing, multinational marketing, limited exporting, domestic marketing, globalized marketing B. limited exporting, domestic marketing, globalized marketing, multinational marketing, regional marketing C. globalized marketing, multinational marketing, regional marketing, limited exporting, domestic marketing D. domestic marketing, globalized marketing, regional marketing, multinational marketing, limited exporting E. domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing
domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing
Samsung wants to add features to the upcoming version of its Galaxy S smartphone. It has asked its engineers and other employees to submit possibilities for new features. Samsung is currently in the _______ phase of the new-product development process. A. product development B. idea generation C. concept testing D. test marketing
idea generation
U.S. manufacturers utilizing contract manufacturers in China have faced increased concerns about intellectual property and gray market goods. For example, a walk through any of China's open-air markets will demonstrate the frequency with which foreign firms' logos and merchandise are available, such as the famous Burberry beige, black, and red pattern scarf, Coach purses, and Caterpillar brand shoes. This exemplifies the impact of _______ forces on international business. A. competitive B. political, legal, and regulatory C. technological D. ethical and social responsibility
ethical and social responsibility
All cans of Campbell's soup feature a red and white label as a major element of their design. This is an example of _______. A. package extension B. family packaging C. overall packaging D. family branding
family packaging
The _______ business market is characterized as having the most complex procedures when purchasing products or services. A. government B. reseller C. producer D. institutional
government
Seventh Generation is developing a new type of organic body wash that is going to be higher in price than the competition but provides superior performance characteristics compared to other organic body wash brands. It should most likely use _______ positioning for the new body wash. A. head-to-head B. price C. quality D. competition avoidance
head-to-head
SC Johnson is a consumer goods manufacturer. The company's product mix includes home cleaning products, air care, pest control, home storage, and auto care. The president of marketing at SC Johnson would like to add laundry products to its product mix. SC Johnson would be _______. A. increasing the width of its product mix B. increasing the width of its product line C. increasing the depth of its product line D. increasing the depth of its product mix
increasing the width of its product mix
The Martinez family is going on vacation in a few months. Their youngest son is very interested in sharks and wants to go to a beach where they could find shark teeth. Mr. Martinez has planned the whole vacation to a beach in North Carolina and booked the flights, rental car, and hotel. In this family, the youngest son plays the role of _______, while Mr. Martinez acts as _______. A. gatekeeper; influencer and decider B. influencer; decider and buyer C. decider; gatekeeper D. decider; influencer
influencer; decider and buyer
Which of the following is true about the North American Industry Classification System (NAICS)? A. It provides limited information about high-tech product industries. B. Information is comprehensive and up to date. C. It provides limited information about service industries. D. It captures information about global industries.
information is comprehensive and up to date
Kenzo is someone who likes to have the latest technology. He likes being the first of his friends to have the newest gadget and is willing to take risks with his spending. He is most likely a member of the _______ group. A. early adopter B. early majority C. innovator D. late majority
innovator
The strongest form of brand loyalty is brand _______. A. equity B. insistence C. recognition D. preference
insistence
The Wisconsin Avenue Church purchases office supplies and printing services from businesses in the area to use when creating newsletters to send members or weekly bulletins for church services. These purchases would qualify the Wisconsin Avenue Church as a(n) _______ market. A. institutional B. reseller C. producer D. government
institutional
An ethical and legal issue important to companies, recording artists, and writers concerns _______, the copyrighted or trademarked ideas and creative materials developed to solve problems, carry out applications, and educate and entertain others. A. intellectual property B. wikis C. virtual sites D. blogs
intellectual property
Sales of a new type of breakfast food have been increasing steadily, but profits have been negative. The breakfast food is most likely in the _______ stage of the product life cycle. A. growth B. maturity C. introduction D. decline
introduction
Colleen thinks the meal she ate at Outback Steakhouse was high in quality. However, she found a dinner she had last week at a five-star restaurant to have much higher quality. This example points out that the dimension of _______ is relative and may be difficult to describe without having a basis of comparison. A. consistency of quality B. level of quality C. type of quality D. product design
level of quality
Doritos has expanded beyond its original Nacho Cheese flavor to Cool Ranch, Jacked, Spicy Sweet Chili, and Salsa Verde, to name a few. These are examples of _______. A.product modifications B. aesthetic modifications C. line extensions D. functional modifications
line extensions
Adidas sells its shoes and clothing in various retail outlets. Adidas is a _______ brand. A. manufacturer B. generic C. private distributor D. dealer
manufacturer
A run-out strategy of product deletion _______. A. may focus on intensifying marketing efforts in a core market B. is only used if a phase-out has been unsuccessful C. lowers the price of the product to eliminate inventory quickly D. does not make any effort to extend the life of the product
may focus on intensifying marketing efforts in a core market
Procter & Gamble manufactures detergent, diapers, razors, toothpaste, toilet paper, and a variety of other products. These products make up Procter & Gamble's product _______. A. item B. line C. mix D. width
mix
Jackson stops by the grocery store after work to purchase items for the week. He has a grocery list to help him stay on track but finds himself making lots of impulse purchases, placing items in his cart that he could consume immediately, like cookies and other snack foods. Jackson is hungry because he skipped lunch due to a meeting. Jackson's purchasing decision is influenced by which category of situational factors? A. Mood and condition B. Physical surroundings C. Social surroundings D. Time perspective
mood and condition
What are the primary psychological influences that partly determine people's general behavior and impact their behavior as consumers? A. Culture, reference groups, roles, social class, motivation, and personality B. Reference groups, culture, social class, motivation, lifestyles, and attitudes C. Motivation, lifestyles, learning, perception, attitudes, and personality D. Culture, motivation, self-concept, perception, roles, and lifestyles
motivation, lifestyles, learning, perception, attitudes, and personality
The Temple University College of Business is seeking to purchase new monitors for its classrooms, computer labs, faculty, and staff offices. It creates a description of the project and asks suppliers to submit bids. The university identifies the top two or three suppliers who present the most competitive packages and will begin discussions with each supplier to determine which company will be awarded the contract. This is an example of the _______ method of business buying. A. inspection B. description C. sampling D. negotiation
negotiation
Jeckel Mowing & Maintenance provides lawn, garden maintenance, and snow removal services and is considering offering landscaping services to its customers. The company owner, Prescott Jeckel, is considering the purchase of a skid-steer loader or Bobcat machine. While Prescott has purchased many different varieties of mowers and lawn tractors, he does not have any experience with skid-steer machines. What type of purchase will the skid-steer loader decision be for Prescott? A. Repetitive purchase B. New-task purchase C. Modified rebuy purchase D. Straight rebuy purchase
new task purchase
Crate & Barrel has a website and mobile app that complement the company's retail stores. The Crate & Barrel app saves customers' e-commerce shopping cart, so if they need to resume the shopping process online, they do not lose items and they can pick up right where they left off on the app. In addition, couples may choose to register in retail stores, but they can update and edit their registries from the mobile app as well. This seamless process across mobile, online, and traditional retail spaces is an example of _______. A. omnichannel retailing B. webrooming C. brick-and-mortar integration D. distribution consolidation
omnichannel retailing
A cereal manufacturer has decided to delete one of its brands of cereal that is not satisfying enough customers. It will delete the cereal by letting it decline and not changing its marketing strategy in a process called _______. A. cutback B. immediate drop C. run-out D. phase-out
phase-out
According to a well-known psychologist, Abraham Maslow, individuals seek to satisfy five levels of needs from the most basic level to higher-order needs. These needs, in order from most basic to least basic, are _______. A. self-actualization, esteem, social, safety, and physiological B. esteem, social, physiological, self-actualization, and safety C. physiological, safety, social, esteem, and self-actualization D. safety, physiological, social, self-actualization, and esteem
physiological, safety, social, esteem, and self-actualization
The marketing mix variable that is related to perceptions of value and is the most flexible element of the marketing mix is _______. A. product B. promotion C. price D. distribution
price
The four categories of business markets include _______. A. wholesaler, manufacturer, reseller, and government B. retailer, institutional, producer, and government C. producer, reseller, government, and institutional D.wholesaler, retailer, producer, and government
producer, reseller, government, and institutional
Whirlpool has developed a new washing machine with new technology that can sense the needs of each load of laundry and adjust the water levels and wash actions to make clothes cleaner while being gentler on the fabric. It also has added new features such as the ability to spray detergent directly and evenly on clothes and an option to steam clean. Since its competition does not make a washing machine with these features, Whirlpool is creating _______. A. product differentiation B. level of quality C. product positioning D. consistency of quality
product differentiation
If Kimberly-Clark's Cottonelle brand of toilet paper offered you a position where you would have total marketing responsibility for all of its flushable wipes, this position would probably hold the title of _______. A. product manager B. brand manager C. venture team leader D. sales manager
product manager
Business Systems, a reseller of office machines such as photocopiers, service, and maintenance, uses Speedy Cleaning Services to maintain its office facilities. Speedy Cleaning Services uses Business Systems to service its photocopier. The businesses have a _______ relationship. A. maintenance B. governmental C. reciprocal D. contractual
reciprocal
Years ago, Old Spice was marketed to older men. In 2010, the company came out with new commercials and advertisements through the "The Man Your Man Could Smell Like" campaign that featured athlete Isaiah Mustafa and was geared towards younger customers. Through _______, Old Spice was able to boost sales and reach a new demographic. A. head-to-head positioning B. perceptual mapping C. product positioning D. repositioning
repositioning
Companies like Staples and Best Buy are classified as _______ markets. A. government B. institutional C. reseller D. producer
reseller
Which consumer decision making style would be most likely for an individual who is purchasing their usual brand of shampoo? A. Routinized response behavior B. Limited decision making C. Extended decision making D. Intensive decision making
routinized response behavior
Kraft Foods purchases flour from Ardent Mills for use in manufacturing at its various plants. The purchasing agent for Kraft foods most likely utilizes the _______ method of business buying. A. description B. negotiation C. inspection D. sampling
sampling
Individuals do not pay attention to all sensory inputs and mostly unconsciously engage in _______ to determine which inputs are consciously recognized. A. selective distortion B. selective exposure C. selective consciousness D. selective retention
selective exposure
Individuals receive various kinds of stimuli simultaneously throughout the day, and marketers try to break through the clutter with advertising and promotion. Selena is reviewing her Facebook updates and notices some advertisements for various products such as McDonald's coffee, Starbucks' new lunch menu, and an advertisement for Shutterfly. Later, Selena is out running errands and decides to stop somewhere for lunch. She remembers the ad for Starbucks and decides to try the new lunch items. Selena has engaged in _______. A. selective exposure B. selective distortion C. selective retention D. selective processing
selective retention
Big Sky Media is a boutique advertising agency located in Billings, Montana, and places ads for interns and full-time career positions on Monster, CareerBuilder, and the local newspaper. Big Sky Media promotes its culture of lifelong learning, as well as enabling employees to reach their full potential and become all that they can become. Big Sky Media is appealing to potential employees for _______. A. security needs B. social needs C. safety needs D. self-actualization needs
self-actualization needs
Jayden and his partner just purchased their first home and are now shopping for a lawnmower. Ben does not really enjoy lawn care or gardening and views it as a chore, although he does enjoy spending time outside. His yard is small, and a standard upright model lawnmower will fulfill his needs. He has visited several stores to check out prices and has read reviews in online forums about different brands. The purchase of a lawnmower for Jayden is most likely influenced by _______ involvement. A. situational B. exceptional C. enduring D. limited
situational
Jessie is out with a group of friends for dinner at a local restaurant and then a movie. While the service at the restaurant was slow and the food was just okay, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by _______. A. purchase reasons B. her momentary mood and condition C. social surroundings D. physical surroundings
social surroundings
Patagonia, the well-known outdoor enthusiast clothing manufacturer, purchases cotton and other cloth from a variety of suppliers around the world. Patagonia has crafted a set of _______, which detail the characteristics sought from suppliers regarding the attributes of the fabric. A. descriptions B. specifications C. features D. requests
specifications
St. Francis Hospital system purchases medical supplies from Medline Industries, with which it has done business for the last five years. The hospital and system medical offices typically reorder standard supplies such as gloves, syringes, and other disposable supplies from Medline. This is an example of the _______ type of business purchase. A. standard replacement B. straight rebuy C. modified rebuy D. new task
straight rebuy
You just rented your first apartment after graduating from college. You set out to purchase a new couch and chair for your apartment. Miller's furniture offers free delivery and Scotch Guard fabric protection on any couch more than $500. The free delivery and fabric protection are examples of _______. A. experiential benefits B. symbolic meaning C. supplemental features D. the core product
supplemental features
Chase Bank offers a credit card that it differentiates from competing cards by providing a toll-free phone number that connects directly with a customer service agent rather than an automated system. Chase is differentiating this credit card through _______. A. product features B. support services C. product styling D. product quality
support services
To delete products, companies should periodically evaluate each product to determine its impact on the overall effectiveness of the firm's product mix. This process is called a _______. A. product performance review B. profitability analysis C. deletion evaluation D. systematic review
systematic review
Larissa is a concert promoter who works for Kanye. She works very hard to make sure most of Kanye's concerts are sold out because she understands the concept perishability, which means _________. A. because the concert isnt tangible, customers will have a difficult time judging its quality in advance B. the production of the concert and the consumption of the concert by fans cannot be separated so tickets must be sold C. a high level of interaction will exist between the customers and the musicians, which makes the customers' presence necessary D. that if the tickets are not sold, seats will remain empty and they can never be sold to anyone again for that specific concert E. that each concert is different and customers will miss a unique experience if they are not present at the concert
that if the tickets are not sold, seats will remain empty and they can never be sold to anyone again for that specific concert
Quinn needs to purchase a gift for a friend who just bought her first house. Quinn's favorite wine costs $5 at her local grocery store, but she feels like she should spend at least $12 on a bottle for her friend so she does not seem stingy. Quinn is likely influenced by _______. A. her mood or condition B. the time dimension C. the reason for purchase D. the physical surroundings
the reason for purchase
Teanna is at the shopping outlet on the day before her fiancée's birthday. She knows she should not have waited so long to purchase a gift for her, but she could not decide what to get her. Teanna searches several stores and does not see anything she really thinks her fiancée will love, but she needs to buy her something. She finally decides on a jersey from her fiancée's favorite sports team. Teanna is likely influenced by which situational influence? A. Physical surroundings B. The time dimension C. Social surroundings D. The reason for purchase
the time dimension
Bert receives a phone call from a representative of a local funeral home. The sales representative let him know that he could prepurchase funeral services, which would save his family members time and money when planning his funeral. Bert did not know such a service even existed. The prepurchase of funeral services is considered a(n) _______ product. A. unsought B. convenience C. specialty D. shopping
unsought
Which of the following entities is part of the buying center? A. retailer B. distributor C. vendor D. user E. wholesaler
user
The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shop carries fishing equipment but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is _______, and the product mix of Bass Pro Shop is _______. A. deep and wide; deep and wide B. deep; wide C. wide; deep D. wide and deep; wide and shallow
wide; deep
