MKT 300 mindtap ch 10

Any attempt to conduct dishonest activities online would be described as _______.

online fraud

ACME Corp. is using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as _______.

digital marketing

What refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?

electronic marketing

One of the most significant privacy issues relates to marketers' use of _______.

personal information

The "bricks-and-clicks" model involves maintaining _______.

physical stores and online shopping sites

What is a website (or app) where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication?

social network

ACME Corp. is developing a software program that can run on mobile devices so that customers can interact with the firm, view product information, and see the status of an order. This is best described as a(n) _______.

app

What are ways that consumers rationalize pirating software, video games, and movies online?

-They feel they just do not have the money to pay for what they want. -They are excited by the thrill of getting away with it and the slim risk of consequences. -They are influenced by friends and family who engage in piracy and swap digital content. -They think they are smarter than others.

What is not true about digital marketing as a new distribution channel?

It increases inefficiencies throughout the marketing channel.

Before creating a social media advertising campaign, Sarah embeds quantitative and qualitative metrics at the onset of her strategy that can allow almost real-time measurement and evaluation. What are these metrics called?

Key Performance indicators (KPIs)

Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2) _______.

consumers' tendencies to trust other consumers over corporations

Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric?

exposure

The internet is viewed as a _______ medium because users determine which material they are going to view.

pull

One of the most important benefits of e-marketing is the ability of marketers and customers to _______.

share information

What is one of the biggest mistakes a marketer can make when engaging in digital marketing?

treating it like a traditional marketing channel