MKT 300 Test 4 (Part 3)

A major benefit of using event sponsorship is that it:

can provide large amounts of free media coverage

The two major types of product advertising are __________ and _________.

pioneer; competitive

Toastie's offers customers a card that allows them to have a free sandwich or wrap for every seven that have been purchased and provides various discounts throughout the year. The primary promotional objective of programs such as this is:

to retain loyal customers (customer loyalty)

When ASICS gives a portion of its profits to prostate cancer research for every pair of blue-themed Gel-Cumulus shoes sold, it is engaging in:

cause-related marketing

Product placement in television shows is becoming increasingly important due to:

consumers' greater ability to screen advertisements

Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to _________.

encourage product trial

Anything that reduces the accuracy and clarity of communication is called:

noise

By promoting the fact that avocados are good for you and can be used to make tasty snacks, the California Avocado Grower's Exchange attempted to stimulate:

primary demand

Communication through the use of annual reports, event sponsorships, and news stories is referred to as _________.

public relations

Sofia is driving to work on 1-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sofia is the _________ and Wendy's is of this the ________ of this communication.

receiver; source