MKT 305 Final

All of the following are important components of social class except for ________.

Gender

________ refers to the passage of individuals from one social class to another. A) Status crystallization B) Social affinity C) Social mobility D) Social stratification

C

Amos always felt that it was unfair that society created artificial divisions that discouraged him from having friends from different social structures. Which of the following terms describes the process that Amos is having difficulty with? A) reference group affiliation B) bias C) the "silver spoon" syndrome D) social stratification

D

Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to a private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of ________. A) parody display B) social mobility C) ascribed status D) conspicuous consumption

D

Lee-Ann Wang is young and enjoys risky experiences such as skydiving, bungee jumping, and snowboarding. To which of the following VALS2 groups would Lee-Ann most likely belong? A) Thinkers B) Achievers C) Strivers D) Experiencers

D

A cultural production system is a ________.

creative subsystem, managerial subsystem, communication subsystem

According to the class structure outlined in the text, most business managers and university professors would be in the ________ class. A) upper-upper B) working C) upper-middle D) middle

C

Consumers who are ________ love buying everything in sight. A) frugal B) price-sensitive affluents C) spendthrifts D) socially stratified

C

Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. It looks like he is going to lose the farm and have to take a manual labor job in the city to support his family. What form of mobility best describes Fred's position? A) horizontal mobility B) two-way stretch mobility C) downward mobility D) upward mobility

C

In school, it always seemed as if Kenneth got all the breaks. He had access to all the right resources, such as special privileges, fancy cars, a large allowance, and dates with all the beautiful girls. Even at work, he was put on the fast track and got promoted early to a high-prestige job. It seemed as if Kenneth was artificially ranked higher than others. The process that best describes what happened to Kenneth is called ________. A) reference group affiliation B) bias C) ascribed status D) achieved status

C

Mr. Patterson is 57 years old. His annual household income is $500,000. He has been married to the same woman most of his adult life. He doesn't spend much on clothing. According to research, how is Mr. Patterson different from the typical American millionaire? A) He is older. B) He has a long-standing marriage. C) His household income is greater. D) He doesn't spend as much on clothing.

C

Product ________ occurs when the symbolic meanings of different products are related to one another. A) distinction B) crystallization C) complementarity D) hierarchy

C

Sandra Jackson decided to become a nurse after several years as an elementary teacher. She still wanted to help people; she just wanted to do it differently. Sandra's case is an example of which of the following? A) downward mobility B) upward mobility C) horizontal mobility D) status crystallization

C

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

Marketing

A church that serves 2000 or more congregants per week is called a ________.

Megachurch

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Membership

A component of a person's subculture is ________.

age, race, ethnic background

According to Dennis Rook, a key aspect of a ritual is ________.

artifacts scripts performance roles

Culture is best described as a society's ________.

personality

Advertising to teens typically depicts ________.

"in" teens using the product

) If the super rich bought "shredded Levi's jeans" to wear to formal parties, they would be exhibiting a sophisticated form of conspicuous consumption known as ________. A) parody display B) invidious distinction C) downsizing D) elaborated codes

A

A person in the middle class, but with an income at least 15 percent lower than the median for the middle class, would be known as a(n) ________ consumer. A) underprivileged B) invidious C) restricted D) conspicuous

A

A person who is born into a rich, powerful family is said to have ________ status. A) ascribed B) hierarchical C) achieved D) longitudinal

A

A person who receives rewards and status because of his hard work is said to have ________ status.

Achieved

Anna is a millionaire but she is constantly stressed and unhappy despite her wealth, Anna is experiencing ________.

Affluenza

As a relationship grows and progresses, gift giving tends to become more ________.

Altruistic

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

Assimilation

Evan was an aggressive, rich, and determined businessman originally from a working class family. He become wealthier than he had ever imagined by buying and selling other businesses. Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families. When his bid failed, Evan said, "I always knew there was an elite, but up to now I thought I was a part of it." What type of capital was Evan lacking? A) economic B) cultural C) psychological D) sociological

B

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach? A) Most Americans don't mind talking about social class but usually misclassify themselves. B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class. C) American consumers are generally better able to identify their neighbors' social class than their own social class. D) Respondents will list the social class they wish to belong to rather than the one they actually occupy.

B

Sixteen-year-old Michael wanted a car. One evening while his father was paying bills, Michael looked over his father's shoulder and saw how much money had been placed in the checking account. He whistled and said, "I thought you said that you didn't have enough money to buy me a used car. In just one month, you could buy me the car I want." Michael's father then gave him a lecture on the differences between income and what is left after money is spent on utilities, mortgages, insurance premiums, and food. "Total income," his father said, "is not the same as ________ income, the source from which your unnecessary car would have to come." A) wealth B) managed C) perpetual D) discretionary

D

The hundreds of millions of consumers around the world who can now afford higher quality products belong to the ________. A) prestige class B) mobile demanders C) ruling class D) mass class

D

The phenomenon called ________ refers to the creation of artificial divisions in a society. A) reference group affiliation B) ascribed status C) mass class D) social stratification

D

The term affluenza refers to ________. A) members of the lower-middle class who are struggling to make ends meet B) tightwads who are reluctant to spend money on anything but basic necessities C) scrimpers who have traded down to less expensive brands to save money D) well-off consumers who are stressed or unhappy despite or even because of their wealth

D

A tendency for people to marry in a social class similar to their own is called ________.

Homogamy

China's economic boom has created 130 million people in what social class?

Lower-Middle Class

A ________ is an economy that is driven by a fairly small group of rich people.

Plutonomy

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Reference Group

A special ritual marking a person's transition from one role to another is called a ________.

Rite of Passage

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

Ritual

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

Segregation

Amos always felt that it was unfair that society created artificial divisions that discouraged him from having friends from different social structures. Which of the following terms describes the process that Amos is having difficulty with?

Social Stratification

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Subculture

An extended family unit is characterized by ________ living together.

Three Generations of a family

Gen Y'ers are at home in ________, which communicates by texting and IMing.

Thumb Culture

A middle class person with an income at least 15 percent lower than the median middle class income, would be considered a(n) ________ consumer.

Underprivileged

A type of reference group is ________.

membership, aspirational, avoidance

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

Fortress

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

Generation Z

Incorrect Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

Group Unanimity

According to Pierre Bourdieu, people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.

Habitus

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

Homophilly

Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.

Innovators

A nuclear family consists of ________.

mother, father, at least one child

According to a classic view of the American class structure, the newer social elites, drawn from current professionals, belong to which of the following social class categories? A) Lower-Upper B) Upper-Upper C) Upper-Middle D) Lower-Middle

A

Consumers' beliefs about what the future holds are an indicator of ________. A) consumer confidence B) optimism C) price sensitivity D) behavioral economics

A

Fred Johnson has worked hard all of his life to make a decent living for himself and his family. However, in recent years he has become obsessed with a fear of being ruined, either because of losing his job or losing all of his savings. According to clinical psychologists, Fred Johnson's fear of being ruined is equated to which of the following phobias? A) atephobia B) harpaxophia C) peniaphobia D) aurophobia

A

If a social researcher wanted to investigate social status in a small city, her best choice for a questionnaire would be one that included questions or observations on education, area of residence, total family income per year, and ________. A) occupation prestige level of the household head B) membership groups of the primary income earners C) ability to utilize electronic communication channels D) ability to win friends and influence people

A

Most groups exhibit a structure called a ________ in which some members are somehow better off than others. A) status hierarchy B) social array C) social mobility D) symbolic reference

A

Pierre Bourdieu concluded that "taste" is a ________ that causes consumption preferences to cluster together. A) habitus B) code C) hierarchy D) capital

A

Sharon noticed that many of her high-end, outdoor spa customers drive Volvos, a luxury car known for its safety record and high performance. Which of the following terms best illustrates what Sharon has observed in her customers? A) product complementarity B) motivational compliance C) conscientious association D) parody display

A

Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate prices. Which of the following is the best example of a product with those characteristics? A) liquor B) cars C) homes D) refrigerators

A

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man? A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice. B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice. C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words. D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.

A

Trisha grew up in a drug-ridden inner-city neighborhood. Through sheer determination and intelligence, Trisha is now a medical doctor teaching on the staff of a large university hospital. Trisha is proud of what she has accomplished, but sometimes she feels like she isn't quite sure who she really is. The concept of ________ assesses the impact of such inconsistencies. A) status crystallization B) hierogamy C) habitus D) invidious distinction

A

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society? A) Karl Marx B) Max Weber C) Horatio Alger D) Thorstein Veblen

A

________ defines a pattern of consumption reflecting a person's choices on how he or she spends their time and money. A) Lifestyle B) Habitus C) Social class D) Cultural capital

A

Amanda thought she had been cheated by a local car dealership. She was so upset that she created a Web site to share her story with the world. What is the most likely result of Amanda's action?

Amanda's Web site will decrease the credibility of the dealership's ad and will influence potential buyers to stay away from the dealership.

Consumers use a set of products called a(n) ________ to define, communicate, and perform social roles. A) brand prominence group B) consumption constellation C) restricted code D) elaborated code

B

Psychologists use the term homogamy to describe "assortative mating." Which of the following phrases is the best illustration of homogamy? A) Opposites attract. B) Birds of a feather flock together. C) Leave no stone unturned. D) To the victor go the spoils.

B

A person who receives rewards and status because of hard work is said to have ________ status. A) ascribed B) hierarchical C) achieved D) longitudinal

C

Richard worked very hard on his grades and worked after school part time to be able to afford tutors to help him advance his education. When he was named valedictorian of his class, he earned a certain status. The best term to describe the form of status that Richard earned is ________. A) reference group affiliation B) achieved status C) classification status D) ascribed status

B

Social analyst Thorstein Veblen believed that we buy things to create ________. This means we use our purchases to inspire envy in others through our display of wealth or power. A) affluenza B) invidious distinction C) status crystallization D) cultural capital

B

We tend to marry people in a similar social class to our own. Sociologists call this ________, or assortative mating. A) marriage complementarity B) homogamy C) monogamy D) status crystallization

B

Which of the following refers to consumers who refuse to sacrifice style but who achieve that style on a budget? A) spendthrifts B) frugalistas C) ostriches D) tightwads

B

With respect to social organization, some barnyard animals exhibit signs of a dominance-submission hierarchy. Which of the following terms best communicates such a hierarchy? A) dog-eat-dog B) pecking order C) follow-the-leader D) king-of-the-hill

B

________ income is the money available to a household over and above that required for a comfortable standard of living. A) Capital B) Discretionary C) Net D) Invidious

B

A type of virtual community of consumption based on sharing online journals is called ________.

Blogs

Gen Y individuals are also included as ________.

Both echo boomers and echo boomers

A Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are all items bought and displayed as markers of social class. These products are ________. A) social inhibitors B) social parameters C) status symbols D) psychological blocks

C

The ________ marketing perspective recognizes that people sort themselves into groups on the basis of the things they like to do, how they like to spend their leisure time, and how they choose to spend their disposable income. A) personality B) motivation C) lifestyle D) social

C

The average American's standard of living continues to improve. These income shifts are linked to two key factors: ________. A) a shift from blue-collar to white-collar employment and the increased use of technology B) increasing immigration to the United States and increasing development of technical skills C) a shift in women's roles and increases in educational attainment D) a shift in population from the Snow Belt to the Sun Belt and advances in human rights

C

Vance comes from the lower-upper class, while Jeff comes from the lower-middle class. They are both madly in love with Julia, who is beautiful enough to do part-time modeling. According to the principle of ________, Julia is most likely to be attracted to Vance. A) elaborated codes B) ascribed status C) hierogamy D) restricted codes

C

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ concept is being applied. A) cultural code designation B) social cluster C) taste culture D) consumption constellation

C

Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence? A) "Would you say that you and your family are better off or worse off financially than a year ago?" B) "Will you be better off or worse off a year from now?" C) "Are you happy with your employer and job?" D) "Do you plan to buy a car in the next year?"

C

________ are wealthy individuals who are likely to suffer from status anxiety, trying to display symbols of their success to make up for an internal lack of assurance about the "correct" way to behave. A) Old money consumers B) The working wealthy C) The nouveau riche D) Typical millionaires

C

An age _______ consists of people of similar ages who have undergone similar experiences.

Cohort

Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting products.

Ecology

A ________ is a very short-lived fashion.

Fad

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

Myth

A set of socially relevant nodes connected by one or more relations is called a social ________.

Network

Although teenagers do not have the income of older consumers, they are still an attractive marked based on income. Why?

Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.

Grooming rituals express two kinds of binary opposition: private/public and ________.

Work/Leisure

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

Working class lower middle

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

committed to staying in the relationship

A reason why consumers conform is ________.

cultural pressures fear of deviance commitment

A marketing manager who wants to identify opinion leaders for her product category should ________.

find socially active persons who are intensely interested in the product category and who are similar to the other customers

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

surrogate consumer

A member of ________ has recently gained personal wealth and may experience status anxiety. Such individuals may try to display symbols of their success to make up for an internal lack of assurance about the "correct" way to behave.

the nouveau riche

Fashion refers to ________.

the process of social diffusion by which style is adopted by consumers