MKT 3343 CH 6

___________________ include social media reviews on ecommerce sites, and review apps

Digital influences

When a person fills in missing information in a way that conforms to a pattern or statement, this is known as ______________. A. selective distortion B. closure C. selective retention D. figure-ground E. selective exposure

B. closure

As John stands in line at the grocery store, he notices a new flavor of gum on the nearby stand. He grabs the gum and throws it in the cart. What type of behavior is John exhibiting? A. routinized response behavior B. impulse buying C. limited decision making D. extended decision making E. problem recognition

B. impulse buying

Jamie works as a salesperson at a car dealership. He takes his sales very seriously. After selling a car to a customer, he waits two weeks and then calls the customer to see how they like their new car. He tries to reinforce the fact that they made a smart investment and that the dealership is there for any problems they might have. Jamie is attempting to reduce _______________ A. negative self-concepts B. selective exposure C. selective distortion D. evaluative criteria E. cognitive dissonance

E. cognitive dissonance

Almost all consumers experience cognitive dissonance in the postpurchase evaluation stage. T/F

False

Consumer misbehavior is consumer behavior that is illegal. T/F

False

Michelle bought a $300 dress for homecoming. She wore it to homecoming and had a great time. However, afterwards she decided she did not want the dress. She returned it for a full refund. The cashier did not ask about the missing tags. This is an example of consumer misbehavior. T/F

True

The human requirements for love and affection in Maslow's hierarchy are known as ________ needs

social

Philip is out shopping for a motorcycle. He sees a motorcycle he really likes, but he seems to remember reading something about its gas mileage. He racks his brain trying to remember but is unable to recall the information. He therefore decides to come back another day. He goes home and researches the motorcycle on the Internet. During his information search, Philip performed ______________ and then __________________________. A. an internal search; an external search B. an external search; another external search C. an external search; an internal search D. an internal search; another internal search E. an information search; an internal search

A. an internal search; an external search

Refer to Scenario 6.2. Amy greatly admires Rochelle Davis and those like her. She views them as a(n) _____________________ that she wants to emulate and be like. A. aspirational reference group B. dissociative reference group C. membership reference group D. opinion leader E. role

A. aspirational reference group

Samantha just got the news that she got passed over for a job she wanted. Now she is at the mall looking for a gift for her best friend's birthday. She is in a bad mood and does not want to be there. It's the Christmas season, so the mall is very crowded. After searching for a long time at a jewelry store, she finally finds the necklace her friend wanted. Samantha thinks the necklace is too expensive and is not even that attractive, but she buys it because she knows her best friend likes it. Refer to Scenario 6.3. Which situational factor most contributed to Samantha's purchase? A. reason for purchase B. social surroundings C. buyer's mood D. time dimension E. physical surroundings

A. reason for purchase

Refer to Scenario 6.2. Suppose Amy is out shopping for children's clothes with one of her friends. When Amy mentions how much she admires Rochelle Davis, her friend replies that she heard Rochelle is being investigated for allegedly plagiarizing some of her books. Amy tells her friend she must be mistaken as Rochelle has too much integrity to do such a thing. She argues that other people are just jealous because their books are not as popular. This is an example of which of the following? A. motives B. selective distortion C. personality D. selective retention E. learning

B. selective distortion

Refer to Scenario 6.1. Suppose that after an extensive search, Wyatt has narrowed down his decision to three condos. All fall within his price range, and all of them are in a desirable location in town. These three condos are now a part of Wyatt's _______________. A. enduring involvement B. self-concept C. consideration set D. evaluative criteria E. perceptual criteria

C. consideration set

Wyatt has made the decision that it is time to purchase a condo. His apartment is too small, and he is tired of paying rent. His price range is between $100,000 and $150,000. He would like to purchase a condo that is within a half hour of his work. With these criteria set in mind, he sets out to search for his ideal home. Refer to Scenario 6.1. What type of decision making will this purchase most likely involve? A. limited decision making B. extended search behavior C. extended decision making D. consideration behavior E. routinized response behavior

C. extended decision making

Refer to Scenario 6.3. Samantha wants to stop by her favorite bookstore before it closes in 15 minutes. However, because she is thirsty, she decides to stop quickly for a drink. She heads over to Boba Tea but notices the line is very long. She notices there is hardly anyone in the Starbucks line and decides to get a latte instead, even though she would have preferred a tea. Which situational factor most contributed to Samantha's purchase? A. physical surroundings B. buyer's mood C. time dimension D. reason for purchase E. social surroundings

C. time dimension

Purposeful actions to take advantage of and/or damage others during a transaction is best described as A. consumer misbehavior. B. cognitive dissonance. C. consideration behavior. D. consumer fraud. E. routinized response behavior.

D. consumer fraud

What is the latest stage during which a buyer can terminate the buying decision process? A. evaluation of alternatives B. information search C. problem recognition D. purchase E. postpurchase evaluation

D. purchase

REI targets individuals who love and appreciate the outdoors. It therefore appeals to customers who have a(n) _______________ as outdoor enthusiasts. A. role B. motive C. attitude D. self-concept E. social class

D. self-concept

Check My Work Shawn went to a restaurant where the beer was mediocre and the place was run-down. The restaurant was out of many of its more popular menu items. Yet Shawn remembered the restaurant fondly because he had dinner with the girl he would end up dating steadily. They really hit it off that night. A few months later he decides to return to the restaurant, only to find that he was disappointed in the food and service. He thinks it's strange because he had such a good experience last time. What situational factor likely influenced Shawn's first experience? A. time considerations B. reason for purchase C. buyer mood or condition D. social surroundings E. physical surroundings

D. social surroundings

Which of the following products would a consumer most likely use limited decision making in a purchase situation? A. cigarettes B. Hershey candy bar C. an RV D. legal services E. living room curtains

E. living room curtains

Amy aspires to be a "super mom." She is a mother of three children, and she writes novels for a living so she can be with her youngest children who are not yet in school. When she is not taking care of her children or working on her novels, Amy is usually looking through parenting blogs or reading books about how to be a better parent. One person she really admires is parenting expert Rochelle Davis. Rochelle has written a best-selling parenting book and maintains a popular blog. She stays up-to-date on current trends and is the go-to person for new products geared toward children. Amy views Rochelle as a role model and wants to be like her. Refer to Scenario 6.2. Rochelle Davis' blog is so popular that a local children's toy company regularly sends her product samples in the hopes she will give them a positive review on her blog. Rochelle is most likely which of the following for the local children's toy company? A. wife dominant decision maker B. buying decision maker C. perceptual influencer D. reference group E. opinion leader

E. opinion leader

August loves going to Walmart because she loves its low prices. August enjoys searching for deals, and price is very important to her. For August price is a(n) __________________ for shopping at Walmart. A. information input B. atmospheric C. personality characteristic D. enduring involvement E. patronage motive

E. patronage motive

Which of the following categories is a situational factor? A. customer socialization B. reference groups C. attitudes D. selective exposure E. physical surroundings

E. physical surroundings

Chelsea loves her car. Recently, she noticed her tires were getting worn. She took it into the dealership, where she was told that all her tires were worn and should be replaced. Chelsea knows this will be a significant investment. She decided on getting the most expensive tires because they are high quality and she wants the best. She hopes she is making the right decision. At least she will not have to purchase tires for several more years, unless she gets a flat. Chelsea's involvement with her tire purchase is an example of enduring involvement. T/F

False (situational)

Consumer behavior that violates generally accepted norms of a particular society is known as ____________

consumer misbehavior