Mkt chapter 6 concepts

Which purchase would most likely be motivated by a safety need?

A burglar alarm

In addition to customer satisfaction and loyalty, which of the following is also one of the potential post purchase outcomes?

Cognitive dissonance

Jamie wants to buy a car she reads car reviews online, asked her friends for advice, and visit the website of all the major car manufacturers. Next she goes to several car dealerships to test drive cars. Jamie is engaging in which type of problem-solving to select a car?

Extended

True or false the consumer decision process starts with need recognition and ends with the purchase itself

False

True or false universal sets are a subset of retrieval sets and evoked sets

False (Retrieval sets and evoked sets are subsets of universal sets, not the other way around.)

What are the two types of information search?

Internal search external search

Randy is relatively and different when it comes to the purchase of a six pack of beer because he will drink any brand that is fairly inexpensive. His law degree of interest and beer classifies him as a low-____________ beer buyer.

Involvement

In which situation did an alternative evaluation option occur within the search process?

Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store

Which factor does not directly influence how the consumer makes a purchase decision?

Macroeconomic factors

An ________ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever.

Motive

The impetus That pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is an _________________.

Motive

Which of the following factors typically influence to consumers decision process the Same way each time?

Psychological and social

Betty bye's hand soap for her kitchen and bathrooms in order to prevent the spread of germs. She is motivated by which of the following needs?

Safety

Why would a firm record the number of abandoned virtual carts on its website?

To assess the conversion rate

True or false consumers often evaluate alternatives while still engaged in the search process

True

True or false situational factors sometimes override psychological and social issues.

True

The collection of all possible alternatives for a decision, even those the buyers would not consider and might not even be aware of, it is referred to as the ____________.

Universal set

When does the consumer decision process begin?

When consumers realize they have an unfulfilled need and want to reach a different, desired state

Limited problem-solving is most likely to occur under which condition?

When the consumer has a purchase decision that calls for, at most, moderate effort and time

Retailers use _______ to see how well they are doing at turning potential buyers into actual buyers

conversion rate

Consumers often use ______ problem solving for risky purchase decisions.

extended

If you are motivated by physiological needs to make a purchase, which product would you buy?

food

There are two key types of information searches internal and ____________.

external

Horace needs a new pair of running shoes. He first thinks about the last pair he bought, how comfortable they are, and how well they have held up. In this example, Horace is conducting a(n) ______ search for information.

internal

Consumers may have different levels of ______, which is known as the consumer's degree of interest in a product or service.

involvement

Wayne buys a new laptop every two years. At this point, rather than research different brands, he simply orders the latest version of the one he already has. For Wayne, the laptop is a(n) ______ problem-solving purchase experience.

limited

The social influences that affect a consumers behavior do not include

perceptions

The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is ________ behavior.

postpurchase

Consumer decision making about products and services is influenced by the configuration of the market mix, social influences, ________ factors, and sociological factors

psychological

Need _________ is the first stage in the consumer decision process

recognition

Which stage in the consumer decision process comes immediately after need recognition

search for information

The external ________ environment that influences Consumer behavior includes consumers family, reference groups, and culture.

social

The consumer decision process is best Defined as

the steps consumers experience when making a purchase