mktg 303 quiz 3

_______ provides detailed, multipronged "Statement of Ethics" that can serve as a

The American Marketing Assoication

Which test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?"

The Golden Rule Test

When companies embrace______, they appeal not only to their shareholders

conscious marketing

_______entails a sense of purpose for the firm that is higher than simply making a profit

conscious marketing

Conscious marketing encompasses all of the following overriding principles except

The presence of corporate leadership, creating a corporate culture

Walmart donates more than $1 billion in cash and in-kind items to charitable causes every year. This form of social responsibility most directly impacts a. Shareholders b. Prospective employees c. Supply chain partners d. Marketers e. Customers

customers

According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes _________________________ performance.

economic, social, and environmental

Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the

employees

The Bedford Country School Board is concerned about deteriorating school facilities,

engage in brainstorming alternatives

Matthew has been asked to approve a marketing campaign that although

evaluate the alternative using a series of questions

In the_______ stage, a firm will decide what level of commitment to its ethical policies and standards

planning

Kenisha's company is facing a difficult ethical issue.

seems best after weighing the concerns of all stakeholders

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of

withholding information