MKTG 315- Exam 3 Study Guide

The simplest way to understand Chapter 13 is to say...

"It depends"

Use the image to answer the question. " Rick and Mordy go to the grocery store on Sunday morning and they see the parking lot is full. They experience crowding which causes them to....."

(All of the above)= Make purchase decisions faster, Spend less time in the store, Buy fewer items

Use the image to answer the question. "Kara noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Kara's decision on which gas to purchase is characterized by ____________.

A low level of purchase involvement

The purchase of which product typically represents low social risk and low economic risk for consumers?

Socks

Use the image to answer the question. "Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior"

Alternative evaluation

Use the image to answer the question. "Thelma and Lousie look forward to Saturday morning when they can drive to their local diner and have breakfast. They laugh at people who spend their weekends' mall shopping. To which shopping orientation do Thelma and Lousie belong?"

Apathetic shoppers

Use the image to answer the question. "Bobby bought an HP computer because his brother has one, and he seems to be satisfied with it. He did not compare any other computers when making his choice. Which type of choice process did Bobby use?"

Attitude-based

A limited capacity for processing information is known as?

Bounded rationality

Duane is of average intelligence, and like most consumers, he cannot compare too many alternatives at one time. This is?

Bounded rationality

Which of the following is a non-compensatory decision rule?

Conjunctive, Disjunctive, Lexicographic, Elimination-by-aspects

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

Consumer decisions are always rational and functional

Which type of motives underlie behaviors that are intrinsically rewarding to the consumer involved?

Consummatory

Negative emotions or guilt feelings aroused by the use of a product or a service are referred to as _____.

Consumption guilt

What are the steps, in order, that describe the process of problem recognition?

Current Situation (e.g temporary factors affecting the customer), Actual or Desired state, Possible discrepancy ( between actual vs. desired state), Problem Recognized,

Which of the following is NOT a possible outcome once a consumer is satisfied?

Discontinued use, Increased use, Repeat purchases, Committed customer

Which situation involves consumers up-cycling?

Disposition

The desired features or characteristics required to meet a consumer's needs are his or her _____.

Evaluative criteria

Use the image to answer the question. " ... Dimond on left says "we", Dimond on right says "me"....

Expand the usage situation

Very high levels of purchase involvement tend to produce...?

Extended decision-making

Hypertargeting is a strategy that:

Help marketers drive info to consumers

For which product is NO disposition involved?

Ice cream cone

Consumers acquiring product through mail, telephone, or computer orders is referred to as _____________.

In-home shopping

Magazines, consumer groups, and government agencies represent which source of information?

Independent sources

Use the image to answer the question. " Darcy is considering the purchase of living room furniture. While there are several national-chain furniture stores in her city, she is not considering Haverty's because she's purchased furniture from them before and was dissatisfied. For Darcy, this furniture retailer is included in her _______.

Inept set

Use the image to answer the question. "Hannah asked her mother to buy her a certain brand of athletic shoes because that's what all the other kids are wearing at school. For Hannah, which type of motive is most likely underlying her request for the specific brand?"

Instrumental

All other things being equal, consumers tend to prefer _____.

Larger retail outlets over smaller outlets

Use the image to answer the question. "Wendy was at Walmart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would be a great dessert to make for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision-making did Wendy undertake?"

Limited

Which information source is NOT actively acquired by consumers?

Low-involvementlearning

Which of the following is a primary source of information available to consumers?

Marketing sources, Memory, Independent sources, Personal sources

Use the image to answer the question. " Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at Nine West first. Her decision to visit the Nine West store first is based on which source of information.

Memory

Use the image to answer the question. "Al's pizza is considering playing classical music in its restaurant. They want to change consumers' __________ in order to make them perceive AI's to be more classy establishment"

Mood

Use the image to answer the question. " If, in response to a problem, a consumer recalls for a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and ______ has occurred. (What type of decision-making, in one work?)

Nominal

What are the steps, in order, that illustrate LIMITED decision-making?

Problem Recognition, Information Search, Alternative Evaluation, Purchase

Which of the following is NOT a primary motivation on which the VALS typology is based?

Realist motivation

Use the image to answer the question. "Quaker introduced (Quaker-Oats-To-Go) and marketed it as a healthy and convenient breakfast choice. Quaker marketing message designed to help the consumer to_____"

Recognize a problem and Acknowledge breakfast as important

Any source of products or services for consumers is referred to as a _____.

Retail outlet

What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores?

Salespeople are poorly informed

Use the image to answer the questions, "Things like music, overcrowding, and availability of employees help are ________, which are factors particular to time and place that have an effect on consumer behavior"

Situational influences

Use the image to answer the question. "Purchasing "private" items, (condoms) represents which situational characteristic? this is made worse when the ____ occurs"

Social surroundings, butt-brush effect

All the physical features of a retail environment is = ?

Store atmospher

Which of the following is an ambient condition related to store atmosphere?

Temperature

Use the image to answer the question. "Sharron has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able to get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic"

Temporal perspective

A completely nominal decision does not even include consideration of _____.

The "do not purchase" alternative

Situational Influence is EVERYTHING but...

The consumer + product

Which of the following drives problem recognition?

The consumer's perception of the actual state

All of the brands that a consumer thinks of as potential solutions are known as the awareness set.

True

What are the steps, in order, that describe some consumers' post-purchase behavior?

Usage, Evaluation, Satisfaction, Brand switching

Online shopping services, such as PriceGrabber.com assist consumers _____.

With forming their evoked sets and With more complex decisions

What is the first stage of the consumer decision process?

problem recognition

Use the image to answer the question. " Blake doesn't care that much about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _______"

↓ product involvement; ↑ purchase involvement