MKTG 321 Chapter 16 Learnsmart

Using demand notifications to notify sales associates who can physically pull an item from store shelves and verify its availability is part of ________ task management.

Mobile

A ______ is an employee who analyzes merchandise, including the finances involved and how the products will be allocated to stores.

Planner

Which of the following people is responsible for allocating merchandise to stores?

Planners

Which of the following types of power do monetary incentives represent?

Reward

Who schedules when merchandise will be delivered to a distribution center?

The dispatcher

In a marketing channel, the sales department must coordinate delivery with ______.

The distribution center

In the management of market channels, a strategic relationship is also known as ______.

A partnering relationship

In the management of market channels, a strategic relationship is also known as _____.

A partnering relationship is also known as ______.

Which is a formal, controlled type of vertical marketing system?

Administered

What is an example of power being exerted within a marketing channel?

Although all companies in the channel are independent, one large retailer controls what a small supplier can do.

Which of the following is true of an administered vertical marketing system?

Channel members are independent, but a dominant channel member holds power over the others.

In a(n) ______ marketing channel, products are sold by a manufacturer to a consumer without going through the retailer.

Direct

Chain stores that use _____ can carry less merchandise in each retail outlet.

Distribution centers

What occurs in a conventional marketing channel?

Each channel member pursues its own objectives independently, with little care about other channel members.

A direct, manufacturer-to-consumer supply chain is a poor choice in a simple economy.

False

True or false: The first decision that is necessary to make merchandise flow is to choose a transportation company.

False

True or false: The sales department of a company rarely coordinates with the manufacturing department.

False

Because EDI helps information to flow more quickly, a firm using EDI in its JIT systems will reduce _____.

Lead time

In a simple economy, the most direct supply chain would be ______.

Manufacturer to consumer

What is the first decision to be made when considering merchandise flow?

Where the merchandise will go

A wholesaler is ______.

a company that buys merchandise from manufacturers and resells it to retailers.

Which of the following activities does a distribution center perform?

a. Cross-docking b. Getting merchandise ready for sale

Which of the following are traditionally the responsibility of buyers? a. Developing merchandise assortments b. Arranging joint promotions d. Notifying stores of shipments e. Negotiating prices

a. Developing merchandise assortments b. Arranging joint promotions d. Negotiating prices

When a customer purchases merchandise, it triggers a flow of information that will eventually reach which elements of the supply chain? a. Distribution centers b. Suppliers of raw materials c. Competing stores d. Product manufacturers e. Tax auditors

a. Distribution centers b. Suppliers of raw materials d. Product manufacturers

Which of the following are standard marketing channels through which information flows? a. From customers to stores b. From suppliers of raw materials to consumers c. From manufacturers to distribution centers d. From stores to distribution centers

a. From customers to stores b. From suppliers of raw materials to consumers c. From manufacturers to distribution centers d. From stores to distribution centers

An indirect marketing channel may include which of the following intermediaries? a. Merchandise wholesaler b. Shipper c. Retailer d. Materials supplier

a. Merchandise wholesaler b. Shipper

When a customer purchases merchandise, it triggers a flow of information that will eventually reach which elements of the supply chain? a. Suppliers of raw materials b. Distribution centers c. Competing stores d. Product manufacturers e. Tax auditors

a. Suppliers of raw materials b. Distribution centers d. Product manufacturers

What are advantages of using a distribution center?

a. retailers no longer have to make separate sales forecasts for each individual store. b. retailers can make lower inventory investments. c. Retailers are less likely to over- or understock merchandise.

A vertical system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the relationship, is known as a(n) ______ vertical system.

administered

In a(n) ____ members of the channel pursue their own goals and maximize their own profits, regardless of the effect on other channel members.

administered marketing system

Relationships in supply chains _____.

are based on meeting each other's needs

When marketing channels are closely aligned, conflicts _____.

are less likely

Marketing channels include which of the following? a. Government agencies b. Warehouses c. Stores d. Environmental agencies e. Legal practice centers

b. Warehouses c. Stores

In a(n) ______, members of the channel pursue their own goals and maximize their own profits, regardless of the effect on other channel members.

conventional marketing channel

When merchandise is sold, stores compile data about the purchase. Then the data is entered into a huge database known as a(n) _________.

data warehouse

A(n) _____ marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers.

indirect

A(n) ______ marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumer.

indirect

A retailer that decides to withold from a supplier important details about a consumer goods market is exerting _____ power.

information

To learn more about their customers, manufacturers often try to engage directly with customers on their websites. This allows manufacturers to become less dependent on retailers for customers insights. These manufacturers are seeking to limit the _____ power help by the retailers.

information

Information stored in the date warehouse ________.

may be accessed by analysts from various levels of the corporation

Channel conflict is likely to be greatest when channels are ____.

not closely aligned

A large grocery store chain insists that its suppliers stop packaging their bagels in plastic wrap, and they comply. This is an example of ______.

power within a marketing channel

Offering to buy more of a product if a manufacturer lowers its wholesale price is an example of _____ power.

reward

In a ________ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved.

strategic

In a _____relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved.

strategic

Another term for marketing channel management is ______ management.

supply chain management

A marketing channel in which the members act as a unified system is known as a(n) _____.

vertical marketing system.

Generally, relationships in supply chains exist because the parties _____.

want or need something from one another

Manufacturers make products and sell them to ____, who resell the merchandise to retailers.

wholesalers

A direct marketing channel sells a product from a manufacturer to a consumer ______.

without a retailer