Mktg 351 ch4 3

62. According to the text, marketing ethics refers to principles and standards that define a. improper behavior in marketing. b. acceptable conduct in society. c. improper behavior in business. d. acceptable conduct in marketing. e. acceptable conduct in general.

acceptable conduct in marketing.

61. DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities. a. legal b. ethical c. economic d. philanthropic e. strategic

legal

52. The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called a. marketing citizenship. b. social responsibility. c. stakeholders. d. cause-related marketing. e. strategic philanthropy.

marketing citizenship.

65. A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility. a. ethical b. legal c. cost d. philanthropic e. economic

philanthropic

66. McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. a. legal b. society c. philanthropic d. economic e. ethical

philanthropic

67. The Transportation Division of the GE Corporation is located in a small city that has limited economic growth at this time. Due to the condition of the local school system, GE contributed $2 million to repair and revive it, stating that GE believed in education for the community. This action would imply that GE is in which level of the pyramid of social responsibility? a. ethical b. legal c. cost d. philanthropic e. economic

philanthropic

68. Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility. a. philanthropic b. legal c. ethical d. economic e. social

philanthropic

51. Socially responsible business practices have provided all of the following benefits except a. creating goodwill toward the organization. b. attracting employees. c. reducing marketing costs. d. generating publicity for the firm. e. positively impacting local communities.

reducing marketing costs.

63. Marketing ethics a. refers to laws and regulations that govern marketing. b. refers to principles and standards that define acceptable conduct in marketing. c. maximizes an organization's positive impact and minimizes its negative impact on society. d. is most important for advertising agencies. e. applies well-defined rules for appropriate marketing behavior.

refers to principles and standards that define acceptable conduct in marketing.

57. Which of the following is not one of the four dimensions of social responsibility presented in your text? a. Consumerism b. Philanthropic c. Ethical d. Economic e. Legal

Consumerism

58. Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know about? a. Ethical and moral b. Economic and ethical c. Philanthropic and legal d. Environmental and ethical e. Ethical and philanthropic

Ethical and philanthropic

53. One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability? a. Long-term well-being of the natural environment b. Focusing primarily on the external environment of the company c. Considering individuals as part of the natural environment d. Adopting more eco-friendly business practices e. Improving technologies that protect the natural environment

Focusing primarily on the external environment of the company

70. Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain? a. Donating money to help fight illiteracy of both adults and children b. Having employees volunteer at a charity of their choice two hours a week c. Giving a portion of its profits in August to support charter schools d. Offering discounts to large corporations on their office supplies e. Providing low-income families with school supplies and computer training

Providing low-income families with school supplies and computer training

48. Which of the following statements about social responsibility is correct? a. Social responsibility dimensions do not include philanthropic concerns. b. Social responsibility does not deal with the total effect of all marketing decisions on society. c. Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. d. Social responsibility dimensions do not include economic concerns. e. Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society.

56. Which of the following is not a dimension of social responsibility and marketing citizenship? a. Economic b. Ethical c. Legal d. Technological e. Philanthropic

Technological

60. All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. a. offer the lowest price b. be profitable c. obey their customers d. provide the largest selection possible e. pay employees more than minimum wage

be profitable

69. The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as a. economic responsibility. b. social responsibility. c. ethical marketing. d. cause-related marketing. e. corporate benevolence.

cause-related marketing.

59. The RedCap Corporation is committed to social responsibility. It is looking for a new shipping partner and has found LogiSpec, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to the local school system, and allows its employees to work on flextime. RedCap is very interested in LogiSpec's attention to social responsibility. However, its pricing is almost 12% higher than other shippers RedCap is considering. The fact that RedCap's decision has to balance the company's desire for social responsibility and investors' desires for profits is an example of a(n) ____ responsibility. a. ethical b. legal c. cost d. philanthropic e. economic

economic

49. If Hefty Bags expresses concern that its products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's a. social responsibility. b. marketing concept. c. legal responsibility. d. ethical responsibility. e. corporate benevolence.

social responsibility.

50. Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of a. social responsibility. b. corporate benevolence. c. green marketing. d. ethical responsibility. e. economic responsibility.

social responsibility.

55. Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation. a. marketing b. sales c. production d. stakeholder e. citizen

stakeholder

54. Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n) a. shareholder. b. customer. c. employee. d. manager. e. stakeholder.

stakeholder.

64. The most basic principles of marketing ethics are _____________ to encourage marketers to conform to society's expectations for conduct. a. philanthropic responsibilities b. economic responsibilities c. universally accepted behaviors d. written as laws and regulations e. included in the marketing code of ethics

written as laws and regulations